電子商務(wù)英語

內(nèi)容概要

　 本書內(nèi)容涉及以下三個(gè)方面：計(jì)算機(jī)及網(wǎng)絡(luò)應(yīng)用基礎(chǔ)知識(shí)，包括計(jì)算機(jī)的發(fā)展史、軟硬
件設(shè)備、互聯(lián)網(wǎng)的產(chǎn)生與發(fā)展及相關(guān)的技術(shù)應(yīng)用等；商務(wù)英語基礎(chǔ)及外貿(mào)函電，主要包
括國際貿(mào)易活動(dòng)中的一些基礎(chǔ)知識(shí)，如交付條款、合同等相關(guān)內(nèi)容，國際商業(yè)書信的格式、
寫作要領(lǐng)及實(shí)用例信等；電子商務(wù)的發(fā)展動(dòng)態(tài)，主要包括電子商務(wù)的基本概念、發(fā)展模
式及相關(guān)技術(shù)動(dòng)態(tài)。?
    本書可作為各類中等職業(yè)學(xué)校高年級(jí)的電子商務(wù)英語教材或高等職業(yè)學(xué)校相關(guān)專業(yè)的英語
閱讀材料，同時(shí)也可作為從事電子商務(wù)的人員提高英語水平的參考用書。

書籍目錄

Lesson One
Text: The History of Computer
New Words
Grammar
Exercises
Reading Material: What is a Computer in General???
Lesson Two
Text: Computer Hardware
New Words
Grammar
Exercises
Reading Material: What is CPU???
Lesson Three
Text: Origins of the Internet
New Words
Grammar
Exercises
Reading Material: The Information Super?highway:
From Expectation to Realization??
Lesson Four
Text: An Overview of the World Wide Web??
New Words
Grammar
Exercises
Reading Material: Why is Java Hot???
Lesson Five
Text: Browsers
New Words
Grammar
Exercises
Reading Material: What Browsers do You Use???
Lesson Six
Text: Marketing in a Nutshell and the 
Marketing Mix
New Words
Grammar
Exercises
Reading Material: Field Research?
Lesson Seven
Text: Exporting and Export Procedures
New Words
Grammar
Exercises
Reading Material: Packaging?
Lesson Eight
Text: The Three Important Terms of Delivery??
New Words
Grammar
Exercises
Reading Material: What Concerns the Interests of 
Both Seller and Buyer???
Lesson Nine
Text: Business Contract
New Words
Grammar
Exercises
Reading Material:Printed Short Forms and Detailed Contracts
??
Lesson Ten
Text: Export Documentation
New Words
Grammar
Exercises
Reading Material: Bill of Lading??
Lesson Eleven
Text: What is Electronic Commerce?
New Words
Grammar
Exercises
Reading Material: Electronic Data Interchange??
Lesson Twelve
Text: Business to Business
New Words
Grammar
Exercises
Reading Material: Rival Net Titans from B2B Think Tank??
Lesson Thirteen
Text: Electronic Checks: The Best of Both Worlds??
New Words
Grammar
Exercises
Reading Material: Glossary of Electronic Check(I)??
Lesson Fourteen
Text: Financial Service Markup Language 
and Digital Signature
New Words
Grammar
Exercises
Reading Material: Glossary of Electronic Check(II)??
Lesson Fifteen
Text: What does E?Signature Mean for You???
New Words
Grammar
Exercises
Reading Material: B2B E?commerce Still Immature,
But Growing Quickly??
Lesson Sixteen
Text: What is E?mail?
New Words
Grammar
Exercises
Reading Material: The “E” in E?mail Stands
 for Evidence??
Lesson Seventeen
Text: Essentials of Business Letter?writing??
New Words
Grammar
Exercises??
Lesson Eighteen
Text: Establishment of Business Relations,
 Enquiries and Offers
New Words
Grammar
Exercises
Reading Material: Business Letters??
Lesson Nineteen
Text: Orders and Payment
New Words
Grammar
Exercises
Reading Material: Business Letters??
Lesson Twenty
Text: Shipment and Claims
New Words
Grammar
Exercises
Reading Material: Business Letters??
Lesson Twenty?One
Text: Telex
New Words
Grammar
Exercises
Reading Material: Business Letter??
AppendixPart A
Part B??
Bibliography??

圖書封面

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