新編MBA英語教程

內(nèi)容概要

本書充分考慮到MBA學(xué)生的實際需求和英語水平，突出對MBA學(xué)生英語實用技能。即口頭表達(dá)和書面寫作能力的訓(xùn)練。本書分為12個單元，每一單元圍繞某個主題展開英語綜合技能的訓(xùn)練。課文選材新穎，注重趣味性和實用性的結(jié)合，大多取自國外著名的商業(yè)讀物和網(wǎng)站。課后編寫了大量的練習(xí)，安排了形式多樣的口語活動以及翻譯技巧和商務(wù)英語寫作的專項內(nèi)容。本書還特別安排了4個有關(guān)跨文化交際的單元，使學(xué)生建立在全球化背景下跨文化交際的意識。    本書主要為MBA學(xué)生編寫，也適合管理、金融等專業(yè)的本科生和研究生使用。

書籍目錄

Unit One　In-Class Reading: To MBA or Not to MBA　After-Class Reading: What Makes a Good Manager　Translation Skills （ 1 ） Unit Two　In-Class Reading: Globalization: What Is It?　After-Class Reading: One World One Economy　Translation Skills（2 ） Unit Three　In-Class Reading: Managing Change Skillfully in the Sales Departments　After-Class Reading: Adidas Expands Its Footprint 　Translation Skills （3）Unit Four　In-Class Reading: Does Economic Growth Improve Human Morale?　After-Class Reading: Market Economy  　Translation Skills （4）Unit Five　In-Class Reading: Building A Strategy-Supportive Corporate Culture 　After-Class Reading: Business and Culture　Translation Skills （5） Unit Six　In-Class Reading: Basic Differences Between Cultures  　After-Class Reading: Hofstede's Value Dimensions　Translation Skills （6）　In-Class Reading: Riding the Boom　After-Class Reading: Right Time to Buy Private Property If You Dare　Practical Writing（1）: Business E-mailUnit Eight　In-Class Reading: Consumption in the Countryside　After-Class Reading: Buy? Rent? A Young Saver's Dilemma　Practical Writing（2）: MemoUnit Nine　In-Class Reading: Communicating Within Organizations   　Mter-Class Reading: Listening as a Communication Skill　Practical Writing（3）: Business LettersUnit Ten　In-Class Reading: Culture and the Use of Language　Mter-Class Reading: Nonverbal Communication　Practical Writing（4）: Business ReportUnit Eleven　In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz　Mter-Class Reading: IBM's New Chip: Big Blue Goes Green　Practical Writing（5）: ResumeUnit Twelve　In-Class Reading: Intercultural Negotiation Strategies　After-Class Reading: Investment Attitudes and the Communication of Financial Information　Practical Writing（6）: Research PaperKeys to ExercisesReferences

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