商務(wù)英語口語

內(nèi)容概要

本書是一部關(guān)于商務(wù)英語口語訓(xùn)練的實(shí)用教材，全書分為初級(jí)、中級(jí)、高級(jí)三個(gè)部分，分層次地介紹了商務(wù)英語口語日常運(yùn)用中的一些表達(dá)方法，具有很強(qiáng)的實(shí)用性，適合高校英語及經(jīng)貿(mào)專業(yè)學(xué)生學(xué)習(xí)。    本書是根據(jù)《商務(wù)英語口語單項(xiàng)職業(yè)技能鑒定標(biāo)準(zhǔn)》編寫的，供各地在商務(wù)英語口語職業(yè)能力考核、鑒定和培訓(xùn)時(shí)使用。    本書分為初級(jí)、中級(jí)、高級(jí)三篇。初級(jí)部分為學(xué)習(xí)者提供了大量的語音練習(xí)，著重培養(yǎng)學(xué)習(xí)者準(zhǔn)確、流暢的語音語調(diào)；以對(duì)話的形式表現(xiàn)商務(wù)英語中常用功能英語的詞匯及表達(dá)法，培養(yǎng)學(xué)習(xí)者得體地運(yùn)用英語進(jìn)行交際的能力；并以簡(jiǎn)單易懂的聽力練習(xí)進(jìn)一步提高學(xué)習(xí)者的聽說能力。中級(jí)通過背景知識(shí)、對(duì)話和聽力三個(gè)部分介紹在國際貨物買賣合同中可能出現(xiàn)的問題，如商品成交前的詢盤、發(fā)盤、還盤、價(jià)格、品質(zhì)、包裝、運(yùn)輸、支付方式，培養(yǎng)學(xué)習(xí)者熟練、準(zhǔn)確地用英語與客戶進(jìn)行商務(wù)洽談的能力。高級(jí)部分從對(duì)話、專題討論以及聽力三個(gè)方面從更高層次介紹高級(jí)商務(wù)人員所應(yīng)具備的商務(wù)英語方面的綜合能力和商業(yè)理念，幫助學(xué)習(xí)者自如地運(yùn)用英語完成與外商的商務(wù)合作、合同談判、營銷管理等方面的交流?！? 本書是專項(xiàng)職業(yè)能力考核培訓(xùn)教材，可供各類職業(yè)學(xué)校、職業(yè)培訓(xùn)機(jī)構(gòu)在開展職業(yè)技能短期培訓(xùn)時(shí)使用，也可作為高等教育、自學(xué)考試商務(wù)英語專業(yè)教材。    本書由福建師范大學(xué)教材建設(shè)基金提供資助。本書由福建師范大學(xué)外國語學(xué)院毛浩然、劉茵、賴?yán)枞骸⒘置鹘?、涂曉紅、余軍麗編寫，毛浩然、劉茵主編；由福建師范大學(xué)外國語學(xué)院院長林大津?qū)徃濉?/pre>



書籍目錄
Part I?PRELIMINARY?初級(jí) ?Unit 1?Business Reception?商務(wù)接待??Section A: Phonetics?語音 ??Section B: Dialogues?對(duì)話???1.1?Meeting a Guest at the Airport?在機(jī)場(chǎng)接客人???1.2?Meeting an Individual in the Office?在辦公室接待來客??Section C: Listening?聽力?Unit 2Making Introductions?介紹 ??Section A: Phonetics?語音 ??Section B: Dialogues?對(duì)話???2.1?Introducing a Friend to Other People?將朋友介紹給其他人???2.2?Introducing Oneself?自我介紹??Section C: Listening?聽力?Unit 3?Expressing Apologies and Farewells?道歉和告別??Section A: Phonetics?語音??Section B: Dialogues?對(duì)話???3.1?Talking about the Damage of Goods?談?wù)撠浳锏膿p壞???3.2?Saying Goodbye to a Business Partner?和生意伙伴告別??Section C: Listening?聽力?Unit 4?Expressing Agreement and Refusal?同意和拒絕??Section A: Phonetics?語音??Section B: Dialogues?對(duì)話???4.1?Agreeing to Attend the Party?同意參加晚會(huì)???4.2Refusing to Visit the Factory?拒絕參觀工廠??Section C: Listening?聽力?Unit 5?Expressing and Responding to Thanks?感謝及其應(yīng)答??Section A: Phonetics?語音??Section B: Dialogues?對(duì)話???5.1?Expressing Thanks?表示感謝???5.2?Responding to Thanks?答謝 ??Section C: Listening?聽力?Unit 6?Visiting Activities?參觀活動(dòng)??Section A: Phonetics?語音??Section B: Dialogues?對(duì)話???6.1?Visiting the Showroom?參觀展銷廳 ???6.2?Visiting the Factory?參觀工廠??Section C: Listening?聽力?Unit 7?Making and Answering the Phones?打電話和接電話??Section A: Phonetics?語音??Section B: Dialogues?對(duì)話???7.1?Making the Phones?打電話???7.2?Answering the Phones?接電話??Section C: Listening?聽力?Unit 8?Miscellaneous Activities?其他活動(dòng)??Section A: Phonetics?語音??Section B: Dialogues?對(duì)話???8.1?Traveling?旅行???8.2?Shopping?購物??Section C: Listening?聽力Part II?INTERMEDIATE?中級(jí) ?Unit 1?Establishing Business Relationships and Forms of Trade?建立業(yè)務(wù)關(guān)系和貿(mào)易形式??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???1.1?Establishing Business Relationships?建立業(yè)務(wù)關(guān)系???1.2?Looking for an Agent?尋求代理 ??Section C: Listening?聽力?Unit 2?Inquiries and Specifications?詢價(jià)和規(guī)格??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???2.1?Making Inquiries?詢價(jià)???2.2?Consulting Specifications?詢問規(guī)格??Section C: Listening?聽力?Unit 3?Offer and Counteroffer?發(fā)盤和還盤??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???3.1?Making an Offer?發(fā)盤???3.2?Making a Counteroffer?還盤??Section C: Listening?聽力?Unit 4?Quotation Calculation and Commission?報(bào)價(jià)計(jì)算和傭金 ??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???4.1?Quoting the Unit Price?報(bào)單價(jià)???4.2?Discussing the Commission?討論傭金??Section C: Listening?聽力?Unit 5?Quality and Quantity?品質(zhì)和數(shù)量??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???5.1Consulting Quality?詢問產(chǎn)品質(zhì)量???5.2Talking about Quantity?討論數(shù)量??Section C: Listening?聽力?Unit 6?Price?價(jià)格??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???6.1?Selecting Trade Terms?選擇貿(mào)易術(shù)語???6.2?Negotiating Terms of Price?價(jià)格條款的洽談??Section C: Listening?聽力?Unit 7?Packing?包裝??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???7.1?Obtaining Information about Materials of Packing?獲取包裝材料信息???7.2?Confirming Terms of Package?確定包裝條款??Section C: Listening?聽力?Unit 8?Shipment?裝運(yùn)??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???8.1?In.time Shipment?及時(shí)裝運(yùn)???8.2?Terms of Shipment?裝運(yùn)條款??Section C: Listening?聽力?Unit 9?Insurance（Ⅰ）?保險(xiǎn)（一）??Section A: Background ?背景知識(shí)??Section B: Dialogues?對(duì)話（89） ???9.1?The Changes of Personal Information?個(gè)人信息的變更???9.2?Talking about the Job of Insurance Agent?談?wù)摫ｋU(xiǎn)代理人的工作??Section C: Listening?聽力?Unit 10?Insurance（Ⅱ）?保險(xiǎn)（二）??Section A: Background?背景知識(shí)??Section B: Dialogues?對(duì)話???10.1?The Delivery of Insurance Policy?送保單???10.2?Talking about Insurance Plan?談?wù)摫ｋU(xiǎn)計(jì)劃??Section C: Listening?聽力Part III?SENIOR?高級(jí) ?Unit 1?Payment?支付??Section A: Dialogues對(duì)話???1.1?Discussing Ways of Payments?討論支付方式???1.2?Terms of Payment?支付條款??Section B: Topic Discussion?專題討論??Careers?職業(yè)??Section C: Listening?聽力?Unit 2?Claim and Arbitration?索賠和仲裁??Section A: Dialogues?對(duì)話???2.1?Lodging the Claim?索賠???2.2?Arbitration in China?在中國仲裁??Section B: Topic Discussion?專題討論 ??Culture?文化 ??Section C: Listening?聽力?Unit 3?Letter of Credit?信用證 ??Section A: Dialogues?對(duì)話???3.1?Establishment of L/C?信用證的開立???3.2?Amendment to L/C?信用證的修改??Section B: Topic Discussion?專題討論??Transportation?交通??Section C: Listening?聽力?Unit 4?Negotiation and Contract.making?合同談判和簽訂??Section A: Dialogues?對(duì)話???4.1?Negotiating Contracts?合同談判???4.2?Signing Contracts?合同簽訂??Section B: Topic Discussion?專題討論??Hobbies?愛好??Section C: Listening?聽力?Unit 5?Marketing?營銷??Section A: Dialogues?對(duì)話???5.1?Distribution Channels?分銷渠道 ???5.2?Brand Strategy?品牌策略??Section B: Topic Discussion?專題討論??Service?服務(wù)??Section C: Listening?聽力 ?Unit 6?Public Relation?公共關(guān)系 ??Section A: Dialogues?對(duì)話???6.1?Arranging a Press Conference?安排記者招待會(huì)???6.2?Market Research?市場(chǎng)調(diào)研??Section B: Topic Discussion?專題討論 ??Education?教育??Section C: Listening?聽力?Unit 7?Welcome and Farewell Speech?歡迎詞和歡送詞??Section A: Dialogues?對(duì)話 ???7.1?At the Airport?在機(jī)場(chǎng)???7.2?At the Dinner?在晚宴上 ??Section B: Topic Discussion?專題討論 ??Automobiles?汽車??Section C: Listening?聽力 附錄1?Tapescript and Keys?錄音稿和答案 附錄2?《商務(wù)英語口語》培訓(xùn)指導(dǎo)與建議主要參考文獻(xiàn)









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