商業(yè)領(lǐng)袖及其成功故事

內(nèi)容概要

透過商界每一次突破性的成功，你會發(fā)現(xiàn)每一位成功者的故事中都包含著堅持不懈的努力。本書55個商業(yè)領(lǐng)袖的成功故事告訴你在商界取得成功的真正原因，他們中有：　　★脫口秀女王奧普拉·溫芙瑞從不滿足現(xiàn)狀．成為傳媒界精英；　　★Gap公司首席執(zhí)行官米基·德雷克斯勒無視自恃才高的專家，卻采納12歲孩子的建議，最終建立了每年擁有9億贏利的零售產(chǎn)業(yè)；　　★沃爾特-迪斯尼拋開金錢，專注于每一件事。開創(chuàng)娛樂事業(yè)新天地?！　‘?dāng)鞋業(yè)公司徹底否定了比爾·鮑爾曼那革命性的運動鞋設(shè)計，是什么使這位耐克公司的創(chuàng)始人之一堅持不懈，一如既往？eBay公司的創(chuàng)始人彼埃爾-奧米迪亞如何想他人不曾想？本書不僅為你解答了這些問題，還揭示了這55位革新者如何在競爭激烈的商海中乘風(fēng)破浪，達到成功的頂峰。

書籍目錄

Introduction by William J. O'NeilPART 1 Striving To Be The Best 1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire 2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic 3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top 4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age 5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity 6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing 7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines 8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller 9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People 10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment PowerhousePART 2 Growing From The Ground Up 11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way 12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How 13 McDonald's Ray Kroc: He Cooked Up A Winner 14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting 15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant 16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain 17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire 18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath 19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His VisionPART 3 Persevering Through Difficult Times 20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word 21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority 22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan 23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top 24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had 25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big ……PART 4 Taking Risks With Management StylesPART 5 Keeping The Customer In MindPART 6 Succeeding Through InnovationIndex

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