國際商務談判

內容概要

　　《國際商務談判》旨在傳授國際商務談判的基礎知識，介紹談判人員在談判中制勝的策略和技巧，強調案例分析，實用性強。書中不僅闡述了在國際商務實踐中如何通過商務談判的實踐掌握技能，還非常注重啟發(fā)及強化跨文化商務交際的意識和知識。本書內容簡明、系統(tǒng)，具有較高的可讀性和啟發(fā)性。
　　《國際商務談判》為高等院校經管類、商務英語專業(yè)和英語專業(yè)商務方向的教材，也可供相關專業(yè)從業(yè)人員參考。本書由黃偉、錢莉主編。

書籍目錄

Chapter Ⅰ An Overview of International Business
Negotiations
Section Ⅰ Concept and Characteristics of International Business
Negotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms & Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of Business
Negotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations
Section Ⅱ Individual's Psychological Activities During the
International Business Negotiations
Section Ⅲ The Negotiators' Qualities
Section Ⅳ The Negotiation Team Composition
Chapter Ⅳ Culture Differences in International
Business Negotiations
Section Ⅰ Cultural Factors Influencing on Negotiation Styles
Section Ⅱ Cultural Differences in International Business
Negotiations
Section Ⅲ The Business Negotiation Customs and Styles in the Prime
Regions
Chapter Ⅴ Preparations for Business Negotiations
Section Ⅰ The Preparations of Business Negotiations
Section Ⅱ The Information Preparation for Business
Negotiations
Section Ⅲ Business Negotiation Plans
Section Ⅳ Simulated Negotiations
Chapter Ⅵ Business Negotiation Strategies
Section Ⅰ Strategies of Starting Stage
Section Ⅱ Strategies of Offer
Section Ⅲ Strategy of Consultation Stage
Section Ⅳ Strategies on the Stage of Striking a Bargaining
Chapter Ⅶ Communication Skills in Business Negotiations
Section Ⅰ Verbal Language in Business Negotiations
Section Ⅱ The Non-verbal Language in Business Negotiations
Section Ⅲ Words Expressions in Business Negotiations
Chapter Ⅷ Different Forms of Tactics in International
Business Negotiations
Section Ⅰ Negotiation Skills for the Superior
Section Ⅱ Negotiation Skills for the Inferior
Section Ⅲ Negotiation Skills for the Balance
Chapter Ⅸ Risk Prevention in International Business
Negotiations
Section Ⅰ Analysis for the Risks in International Business
Negotiations
Section Ⅱ How to Forecast & Control Risks in International
Business Negotiations
Section Ⅲ Methods to Avert Risks
Chapter Ⅹ Etiquette for International Business Negotiations
Section Ⅰ Summary for Etiquette in International Business
Negotiations
Section Ⅱ Basic Business Etiquette
Section Ⅲ Etiquette for International Business Negotiations
Bibliography

編輯推薦

《國際商務談判》(英文版)是基于編者多年的教學實踐和多次指導學生參加全國大學生商務談判大賽所積累的經驗編寫而成。編者從理論和實際相結合的角度，科學地把商務知識、談判知識、現(xiàn)代溝通的內容及形式融為一體，通過對國際商務談判策略和技巧的介紹，使學生們了解和掌握國際商務談判的謀略以及蘊含在其中的時時應考慮到的談判對方所處的社會、文化背景等內在的因素。書中列舉了大量的案例，在為學生們提供國際商務談判真實情景的同時，以期培養(yǎng)學生分析問題、解決問題的能力和樹立團隊合作精神。本書由黃偉、錢莉主編。

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