國(guó)際商務(wù)談判

內(nèi)容概要

　　《國(guó)際商務(wù)談判》旨在傳授國(guó)際商務(wù)談判的基礎(chǔ)知識(shí)，介紹談判人員在談判中制勝的策略和技巧，強(qiáng)調(diào)案例分析，實(shí)用性強(qiáng)。書(shū)中不僅闡述了在國(guó)際商務(wù)實(shí)踐中如何通過(guò)商務(wù)談判的實(shí)踐掌握技能，還非常注重啟發(fā)及強(qiáng)化跨文化商務(wù)交際的意識(shí)和知識(shí)。本書(shū)內(nèi)容簡(jiǎn)明、系統(tǒng)，具有較高的可讀性和啟發(fā)性。
　　《國(guó)際商務(wù)談判》為高等院校經(jīng)管類(lèi)、商務(wù)英語(yǔ)專(zhuān)業(yè)和英語(yǔ)專(zhuān)業(yè)商務(wù)方向的教材，也可供相關(guān)專(zhuān)業(yè)從業(yè)人員參考。本書(shū)由黃偉、錢(qián)莉主編。

書(shū)籍目錄

Chapter Ⅰ An Overview of International Business
Negotiations
Section Ⅰ Concept and Characteristics of International Business
Negotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms & Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of Business
Negotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations
Section Ⅱ Individual's Psychological Activities During the
International Business Negotiations
Section Ⅲ The Negotiators' Qualities
Section Ⅳ The Negotiation Team Composition
Chapter Ⅳ Culture Differences in International
Business Negotiations
Section Ⅰ Cultural Factors Influencing on Negotiation Styles
Section Ⅱ Cultural Differences in International Business
Negotiations
Section Ⅲ The Business Negotiation Customs and Styles in the Prime
Regions
Chapter Ⅴ Preparations for Business Negotiations
Section Ⅰ The Preparations of Business Negotiations
Section Ⅱ The Information Preparation for Business
Negotiations
Section Ⅲ Business Negotiation Plans
Section Ⅳ Simulated Negotiations
Chapter Ⅵ Business Negotiation Strategies
Section Ⅰ Strategies of Starting Stage
Section Ⅱ Strategies of Offer
Section Ⅲ Strategy of Consultation Stage
Section Ⅳ Strategies on the Stage of Striking a Bargaining
Chapter Ⅶ Communication Skills in Business Negotiations
Section Ⅰ Verbal Language in Business Negotiations
Section Ⅱ The Non-verbal Language in Business Negotiations
Section Ⅲ Words Expressions in Business Negotiations
Chapter Ⅷ Different Forms of Tactics in International
Business Negotiations
Section Ⅰ Negotiation Skills for the Superior
Section Ⅱ Negotiation Skills for the Inferior
Section Ⅲ Negotiation Skills for the Balance
Chapter Ⅸ Risk Prevention in International Business
Negotiations
Section Ⅰ Analysis for the Risks in International Business
Negotiations
Section Ⅱ How to Forecast & Control Risks in International
Business Negotiations
Section Ⅲ Methods to Avert Risks
Chapter Ⅹ Etiquette for International Business Negotiations
Section Ⅰ Summary for Etiquette in International Business
Negotiations
Section Ⅱ Basic Business Etiquette
Section Ⅲ Etiquette for International Business Negotiations
Bibliography

編輯推薦

《國(guó)際商務(wù)談判》(英文版)是基于編者多年的教學(xué)實(shí)踐和多次指導(dǎo)學(xué)生參加全國(guó)大學(xué)生商務(wù)談判大賽所積累的經(jīng)驗(yàn)編寫(xiě)而成。編者從理論和實(shí)際相結(jié)合的角度，科學(xué)地把商務(wù)知識(shí)、談判知識(shí)、現(xiàn)代溝通的內(nèi)容及形式融為一體，通過(guò)對(duì)國(guó)際商務(wù)談判策略和技巧的介紹，使學(xué)生們了解和掌握國(guó)際商務(wù)談判的謀略以及蘊(yùn)含在其中的時(shí)時(shí)應(yīng)考慮到的談判對(duì)方所處的社會(huì)、文化背景等內(nèi)在的因素。書(shū)中列舉了大量的案例，在為學(xué)生們提供國(guó)際商務(wù)談判真實(shí)情景的同時(shí)，以期培養(yǎng)學(xué)生分析問(wèn)題、解決問(wèn)題的能力和樹(shù)立團(tuán)隊(duì)合作精神。本書(shū)由黃偉、錢(qián)莉主編。

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