國(guó)際品牌設(shè)計(jì)

內(nèi)容概要

這本《國(guó)際品牌設(shè)計(jì)》是日本知名的美術(shù)出版社——Graphic社的CI、VI系列圖書的最新一本。本書收錄經(jīng)典案例300余例，圖片2000余幅，匯集了世界著名公司品牌的設(shè)計(jì)，內(nèi)容涵蓋餐飲業(yè)、食品業(yè)、制造業(yè)、IT行業(yè)等各行各業(yè)，很多作品都是著名設(shè)計(jì)師的代表作。本書內(nèi)容豐富、信息量大，具有較高的藝術(shù)價(jià)值和參考價(jià)值，。該書曾被翻譯成多種文字版本，暢銷全世界，對(duì)國(guó)際企業(yè)形象識(shí)別產(chǎn)生了很大影響。

書籍目錄

"Towards New Horizons in Branding"by Hiroyuki MinamiyamaEditorial NotesSpecial Feature:"What's Branding?"Organization by Sumio HasegawaProjectsAdvertising Agency"DENTSU"Branding and Repositioning of Audi's international Design StrategyLaunching "i-mode" in the European MarketBluewin:Switzerland's Biggest internet ProviderBerlin Philtharmonic Orchestra:Germany's Leading Symphony Orchestra"Nippon Milk Community"A New "Mark-E" BrandingManufacturers of Textiles and Chemical Products "Teijin Group"Mitsui Oil & Gas Self-Service Gas Stations Obbli,a new energy brandThe Edible oils and Foods "The Nisshin Oillio"Waste Incineration Plant "Ecolo no Mori"JAPAN POSTJAPAN AIRLINESBrand names for flower shops-"Hanaippin","Hana-ryohin","Hanayoshi"Fashion exhibition "What is it?A-POC show(exhibits)"……

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