商務(wù)英語(yǔ)

內(nèi)容概要

　　《普通高等教育“十五”國(guó)家級(jí)規(guī)劃教材·教育部高職高專規(guī)劃教材：商務(wù)英語(yǔ)（第2版）》自2000年8月出版以來(lái)，已被許多高職院校選為市場(chǎng)營(yíng)銷專業(yè)的主干課程教材。適應(yīng)形勢(shì)發(fā)展的需要，我們對(duì)本書(shū)做了全面修訂；在修訂過(guò)程中突出體現(xiàn)“實(shí)踐性強(qiáng)、可操作性強(qiáng)”這一應(yīng)用性特點(diǎn)，以便學(xué)生通過(guò)本教材的學(xué)習(xí)，掌握用英語(yǔ)處理營(yíng)銷基本業(yè)務(wù)的能力。

書(shū)籍目錄

Unit OneWriting Activity Business LettersReading Activity Passage A: Market and MarketingPassage B: Marketing Management PhilosophiesUnit TwoWriting Activity Memos Reading Activity Passage A: Marketing Strategic PlanningPassage B: Market Segmentation Unit ThreeWriting Activity Notices Reading Activity Passage A: Marketing Research Passage B: International Marketing Research through InternetUnit FourWriting ActivityBusiness ReportsReading ActivityPassage A: Consumer Behavior Passage B: Purchase Decision Making Process Unit Five Writing ActivityLeafletsReading ActivityPassage A: Product Passage B：PricingUnit SixWriting ActivityListsReading ActivityPassage A: Advertising　Passage B: PersonaI SellingUnit SevenWriting ActivitySales PromotionReading ActivityPassage A: There Are No Product-Only Services　Passage B: The Principles of Selling Urut EightWriting ActivityInvitationReading ActivityPassage A: Three Types of Salespeople……Unit NineUnit TenVocabulary

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