轉機

前言

In September 2008, the worldeconomy plunged into the severestfinancial crisis ever since the GreatDepression. The crisis is unprecedentedlyshocking in terms of its size, extem andscope. Surely, Chinese economy mainlyweighed down by reduction in demand,overcapacity, some struggling companies and industries, a sharp rise in theunemployed and the slack economic growth was not exempted from the impact. TheChinese government took decisive action just in time to adjust the macro-economicpolicies featuring expanding the internal demand particularly consumption demandso as to strike a balance between speed and structure, quality and efficiency. Apackage of policies, stimulated by the government control and the market, wereimplemented and constantly refined in the hope that relationship between theeconomic growth and well-being of the people would be promoted. As a result,the economic downturn was drastically reversed. China is a responsible country,making its due contribution to recovery of the global economy.

內容概要

　　2008年發(fā)生的美國次貸危機，引發(fā)了國際金融危機，中國企業(yè)如何面對現(xiàn)實，轉危為機？《轉機：中國企業(yè)如何轉危為機（英文版）》分為綜述篇、轉型篇、創(chuàng)新篇和調整篇等4篇，由上海數(shù)十位不同行業(yè)的大中型企業(yè)老總，結合自身企業(yè)實際，撰文分析闡述了在國際金融危機背景下，企業(yè)如何采取措施，轉危為機?！　　掇D機：中國企業(yè)如何轉危為機（英文版）》對于企業(yè)管理者、研究者具有重要的參考借鑒作用。

書籍目錄

Value and Strategic Practice of Modern Enterprises underthe Guidance of Oriental Management PhilosophyEnterprise Technological InnovationCrisis Management and Essential Qualities forProfCSSional ManagerSFavourable Turn_Reflections Made One Yearafter thC FinanCial CrisisA CroSS-country Comparison and Views on TransformationOf ChinesC Econmy in Post-crisis EraAcceleration of Enterprise Economy TransitionMake Provision for Rainy Days While Resting Secure 7urn Adversity into Opportunity in Hard TimesChance Favors Only the Prepared Mind"Smiling Curve''in Financial CrisisHow a Tourism Enterprise Thrives in the Current Economic CrisisStriVing tO be a Vital Force in New Energy with Technology-leading StrategyAccelerate Product Development by Market and Technology Linkage MeChaniSmInn0Vative Marketing Strategy：Cultural Marketing——How Chinese Enterprises Turn Adversity into OpportunityImproving Self-Directed Innovation Capability & Promoting the Enterprise's New Development  Zhang Yaozhang b- Shi LianSeize the Opportunity in the Process of Development Strive for Innovation in the Management of LogisticsTransformation and Changing Energize the BusinessRecreation of the Value through Adjustment and IntegrationTechnology Innovation and Management ElevationOpportunity——Holding to Going GlobalStick to Energy Conservation & Emission Reduction,Say Hello to "Low Carbon Time"

章節(jié)摘錄

插圖：Ups and downs in life make a legend. Success always belongs to those whonever give up.  They are good at learning a lesson from failures and facechallenges with courage. In the past decades, it is well understood that amanager's qualification plays a vital role in crisis management.There is no doubt that the Chinese managers are going professional.Nevertheless, those middle and senior managers in a large number of companiesin China are not truly experienced in doing business in the international market.With the globalization, the Chinese market is opening up and getting morecomplicated. In comparison with the overseas counterparts, the Chinesemanagers are inexperienced. How to enhance their ability to be aware of and todeal with crises guided by theories related to crisis management remains a issuewhich requires immediate attention.In this open market, professional managers are provided with a unified, openplatform. Affected by the global financial turmoil, the managers find themselvesunder stress, due to differences in background,  mechanism, managementapproaches. It naturally follows that the Chinese professional managers musthave the following five qualifications.They are wisdom, which comes from learning; unity, which arises fromcharacter; creativity stemming from practice; leadership based on personality andinfluence rooted in achievement.Besides, Chinese managers should be ambitious, honest, confident,persistent and benevolent.More importantly, the managers keep another ten "don' ts" in mind. Theyshan't make no changes.  They shan't be aimless.  They shan't amount tonothing. They shan't be obstinate. They shan't be indecisive. They shan't beshortsighted. They shan't be conceited. They shan't make no progress. Finally,they shan't take too much risk.

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《轉機:中國企業(yè)如何轉危為機(英文版)》是由上海交通出版社出版。

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