外貿(mào)英語(yǔ)口語(yǔ)教程

前言

　　《外貿(mào)英語(yǔ)口語(yǔ)》是由上海交通大學(xué)出版社組織申報(bào)，勞動(dòng)部“職業(yè)導(dǎo)向、就業(yè)優(yōu)先、工學(xué)結(jié)合、雙證融通”專業(yè)課程改革與教材改革的研究與實(shí)踐子課題研究成果之一，也是福建省精品課程《外貿(mào)英語(yǔ)口語(yǔ)》的建設(shè)成果之一?！　”窘滩淖⒁獾搅嗽诖蚝谜Z(yǔ)言功底的基礎(chǔ)上加強(qiáng)培養(yǎng)學(xué)生的商務(wù)特別是涉外經(jīng)貿(mào)活動(dòng)的能力。教材力求突破傳統(tǒng)教材存在的一些問(wèn)題，注意聽(tīng)與說(shuō)的有機(jī)結(jié)合。書(shū)中的聽(tīng)力和對(duì)話都是取材于真實(shí)的商務(wù)活動(dòng)場(chǎng)景，按照工作過(guò)程安排教學(xué)內(nèi)容，讓學(xué)生有身臨其境之感，在課堂里就能親身體驗(yàn)將來(lái)實(shí)際工作中可能遇到的場(chǎng)景。教材以外貿(mào)活動(dòng)的各個(gè)實(shí)踐環(huán)節(jié)為每課主題，每課均由聽(tīng)力練習(xí)、情景會(huì)話、交替口譯練習(xí)、詞匯和外貿(mào)商務(wù)知識(shí)五個(gè)部分組成，按時(shí)間先后記述了參加出口商品交易會(huì)、客戶發(fā)展、外貿(mào)談判等商務(wù)活動(dòng)的各個(gè)環(huán)節(jié)，在章節(jié)編排外還充分考慮學(xué)習(xí)者的認(rèn)知特點(diǎn)，著重就商務(wù)談判的各個(gè)環(huán)節(jié)進(jìn)行分解講解與練習(xí)，涵蓋了外貿(mào)談判中外國(guó)買家與我方涉外工作人員磋商所可能涉及的各個(gè)細(xì)節(jié)。本書(shū)取材全面、內(nèi)容新穎、語(yǔ)言規(guī)范、表達(dá)流暢，此外還聘請(qǐng)外國(guó)專家錄制了配套有聲資料（可郵購(gòu)），使讀者可以邊聽(tīng)邊學(xué)，既便于進(jìn)行聽(tīng)說(shuō)訓(xùn)練又能提高外貿(mào)商務(wù)知識(shí)。本書(shū)可作為高等職業(yè)院校涉外經(jīng)貿(mào)、商務(wù)英語(yǔ)、應(yīng)用英語(yǔ)、外企管理等專業(yè)的外貿(mào)英語(yǔ)口語(yǔ)教材，也適用于外貿(mào)行業(yè)的涉外工作人員自學(xué)以及商務(wù)英語(yǔ)口語(yǔ)職業(yè)資格證書(shū)考試?！　”窘滩挠衫杳髀殬I(yè)大學(xué)外語(yǔ)系李冬梅副教授主編，由黎明職業(yè)大學(xué)12位教師共同完成。具體分工如下：1、3單元由李冬梅、楊德權(quán)編寫(xiě)；2單元由李冬梅、陳黎莉編寫(xiě)；4、5單元由李冬梅、鄭志明編寫(xiě)；6單元由李冬梅、陶嫣姹編寫(xiě)；7、8、16單元由李冬梅、歐陽(yáng)江涯編寫(xiě)；9、10單元由李冬梅、童敏君編寫(xiě)；11單元由李冬梅、林志堅(jiān)編寫(xiě)；12、13單元由王強(qiáng)、李冬梅編寫(xiě)；14單元由陳偉強(qiáng)、李冬梅編寫(xiě)；15、17單元由姚麗梅、李冬梅編寫(xiě)；18單元由李冬梅、魏恩文編寫(xiě)?！　∮捎谌狈?jīng)驗(yàn)且時(shí)間倉(cāng)促，本書(shū)定有不少疏漏和不妥之處，敬請(qǐng)廣大讀者批評(píng)指正。

內(nèi)容概要

《外貿(mào)英語(yǔ)口語(yǔ)教程》共18課，以外貿(mào)活動(dòng)各個(gè)實(shí)踐環(huán)節(jié)為每課主題，每課均由聽(tīng)力練習(xí)、情景會(huì)話、交替口譯練習(xí)、詞匯和外貿(mào)商務(wù)知識(shí)五個(gè)部分組成，按時(shí)間先后記述了參加出口商品交易會(huì)、客戶發(fā)展、外貿(mào)談判等商務(wù)活動(dòng)的各個(gè)環(huán)節(jié)，著重就商務(wù)談判的各個(gè)環(huán)節(jié)進(jìn)行分析講解與練習(xí)。本書(shū)取材全面、內(nèi)容新穎、語(yǔ)言規(guī)范、表達(dá)流暢，使讀者可以邊聽(tīng)邊學(xué)，從中提高外貿(mào)商務(wù)知識(shí)。配套MP3可郵購(gòu)。

書(shū)籍目錄

Unit 1 Choosing Target MarketUnit 2 Marketing StrategiesUnit 3 Promotions and Advertisements  Unit 4 International ExhibitionUnit 5 Contact the CustomersUnit 6 Recreation ActivitiesUnit 7 A Formal Visit  Unit 8 Visiting A FactoryUnit 9 Enquiries and OffersUnit 10 Price  Unit 11 SpecificationsUnit 12 Packin9  Unit 13 PaymentUnit 14 InsuranceUnit 15 ShipmentUnit 16 Conclusion of BusinessUnit 17 ClaimsUnit 18 AgencyReference Book

章節(jié)摘錄

　　Payment Process of International Trade　　Since the basic purpose of international trade is for the exporter to get paid as invoiced andthe importer to obtain the merchandise as ordered, the payment process must satisfy bothparties. To achieve these purposes, two aspects must be recognized: critical factors affecting thepayment process and methods of payment.　　The nature of the merchandise, the business relationship between importer and exporter,and the possible risk involved in the shipment of the merchandise are critical factors affecting thepayment process. The nature of the merchandise determines the prices and terms of payment.Business relationship between importer and exporter determines the confidence level of bothsides！ therefore, they influence the payment methods.　　Ideally, international traders should recognize both the conceptual and practical aspects of the payment process. The payment process basically involves multiple relationships between the exporter and　importer,　their　respective　banks,　national　regulations,　and　international agreements. In case of acceptance financing, the investor comes into play, since the banker's acceptance would affect trade-financing methods. There are several commonly used methods of payment that require different payment processes in international trade. They are payment in advance, open account, consignment, collection, and letter of credit.

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