汽車商務英語

前言

　　中國汽車工業(yè)近年來的迅猛發(fā)展，受到全世界矚目。從1998年到2008年的10年中，有9年都是以10％以上的速度增長，中國現(xiàn)已成為與北美、歐洲和日本并重的世界汽車市場。截止2009年上半年，全國汽車保有量為6963萬輛；而在2000年，這個數(shù)字是1 609萬輛，9年中增長了3倍多。　　中國在邁向成熟的汽車社會的進程中，不僅需要汽車設計與制造人才，更需要的是汽車商務（營銷）人才。上海大學巴士汽車學院在十年前建院伊始，就在全國率先創(chuàng)辦了汽車商務（營銷）專業(yè)，除了注重培訓學生的專業(yè)知識外，還十分注重專業(yè)英語的教學，以使學生適應日漸國際化的汽車產(chǎn)業(yè)。我院在2001年編寫了《汽車專業(yè)英語》一書，用于汽車運用工程專業(yè)和汽車商務（營銷）專業(yè)學生的專業(yè)英語學習。但《汽車專業(yè)英語》對于汽車商務（營銷）專業(yè)學生而言，缺少有關汽車商務（營銷）類英文文獻，而市面上也一直缺乏適用的汽車商務（營銷）專業(yè)英語教材。在近年來的針對汽車商務（營銷）專業(yè)學生的專業(yè)英語教學中，我院教師增補了相關的汽車車型介紹、銷售、信貸、保險和租賃等方面的資料。因此，在多年的教學實踐的基礎上，我院副教授虞蘭女士主持編寫了這本《汽車商務英語》，供汽車商務（營銷）類的學生使用，并期望以此對提高汽車商務（營銷）類學生的專業(yè)英語與汽車商務能力提供幫助。

內容概要

本書以汽車商務及汽車營銷專業(yè)學生所必須掌握的汽車知識與汽車營銷知識為出發(fā)點，選編了汽車及汽車產(chǎn)業(yè)、車型分類、汽車構造、技術參數(shù)、配置和汽車駕駛常識，以及汽車品牌專賣店的介紹、汽車銷售過程與技巧、二手車銷售、汽車廣告與促銷、汽車保險和汽車租賃等方面的內容。全書共19章，每章的內容包括課文、生詞與術語、注釋、練習和閱讀材料?！　”緯勺鳛槠嚑I銷和汽車商務專業(yè)的在校本科生及高職學生專業(yè)英語課程教材，亦可供汽車商務和汽車營銷從業(yè)人員及汽車愛好者參考。

書籍目錄

Chapter One Automobiles Chapter Two Car Body TypesChapter Three Automotive Engine OperationChapter Four Automotive Engine ConstructionChapter Five Chassis (Ⅰ)Chapter Six Chassis ( Ⅱ ) Chapter Seven Instrument Panel, Vehicle Escutcheon and Technical SpecificationsChapter Eight Car EquipmentChapter Nine Basic Skills, Laws and Safety on Driving CarsChapter Ten Merchandising Vehicles through Franchised DealershipsChapter Eleven Responsibilities of Automotive Sales ProfessionalsChapter Twelve Car-Sale ProcessChapter Thirteen Car-Sale TechniquesChapter Fourteen Used Vehicle SalesChaPter Fifteen Automotive Financing and InsuranceChapter Sixteen Car Renting and LeasingChapter Seventeen Automotive Advertising and Sales PromotionChapter Eighteen Business EtiquetteChapter Nineteen Automotive Sales DocumentationAppendix Ⅰ VocabularyAppendix Ⅱ The Common Abbreviations of Automotive BusinessAppendix Ⅲ Answers to the ExercisesREFERENCES

章節(jié)摘錄

　　Any automobile is composed of four sections: the engine, chassis, body and electrical system.　　An engine is used to supply power for an automobile. Generally, an automobile is operatedby an intemal combustion engine. The intemal combustion engine burns fuel within the cylindersand converts the expanding force of the combustion into rotary force used to propel the vehicle.　　The automotive chassis provides the strength necessary to support the vehicular componentsand the payload placed upon it. The term "chassis" comprises a total assembly beginning withpower train, going on to steering, wheel suspension, brakes and even tires. The suspensionsystem contains the springs, the shock absorbers, and other components that allow the vehicleto pass over uneven terrain without an excessive amount of shock reaching the passengers orcargo. The steering mechanism is an integral portion of the chassis, as it provides the operatorwith a means of controlling the direction of travel. The tires grip the road surface to providegood traction that enables the vehicle to accelerate, brake, and make turns without skidding.Working in conjunction with the suspension, the tires absorb most of the shocks caused by roadirregularities.　　The body of the vehicle encloses the mechanical components and passenger compartment.It is made of relatively light sheet metal or composite plastics. The components which make upthe chassis are held together in proper relation to each other by the frame. An auto body usuallyconsists of a driving room, a passenger or loading room and possibly a trunk.　　The electrical system of the automobile was, at first limited to the ignition equipment.However, electric lights and horns began to replace the kerosene and acetylene lights and thebulb horns with the advent of the electric starter on a 1912 model. Electrification was rapid andcomplete, and, by 1930, six-volt systems were standard everywhere. The electrical system,which is considered an auto electric power source, supplies lighting and driving power for theautomobile. The electrical system consists of a storage battery, generator, starting （cranking）motor, lighting system, ignition system, and various accessories and controls.

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