外貿(mào)英語口語

前言

　　進(jìn)入21世紀(jì)以來，我國的高等職業(yè)教育領(lǐng)域發(fā)生了深刻的變革，確立了“以服務(wù)為宗旨，以就業(yè)為導(dǎo)向，走產(chǎn)學(xué)研結(jié)合的發(fā)展道路”，明確提出了以培養(yǎng)高技能人才為主要任務(wù)的辦學(xué)目標(biāo)?！　橥七M(jìn)高等職業(yè)教育專業(yè)課程體系改革，并與教材改革相對滯后現(xiàn)象，21世紀(jì)高等職業(yè)教育通用教材編委會(huì)和上海交通大學(xué)出版社攜手合作，組織了“高職‘雙證課程、加強(qiáng)實(shí)訓(xùn)’專業(yè)課程體系改革與教材改革”的課題研究，其中，國際商務(wù)類專業(yè)由上海思博職業(yè)技術(shù)學(xué)院主持完成了雙證課程體系改革與教材改革解決方案，并啟動(dòng)該專業(yè)的雙證教材的編寫工作。我們組織了全國60余所高等職業(yè)技術(shù)院校及有關(guān)單位共90多位專家學(xué)者編寫了這套“21世紀(jì)高等職業(yè)教育規(guī)劃教材雙證系列（國際商務(wù)類）”。　　本系列叢書是為了適應(yīng)高等職業(yè)教育教學(xué)的需要而編寫的，全面系統(tǒng)地講授了國際貨物貿(mào)易的規(guī)則、慣例與實(shí)務(wù)操作。　　在高職院校推行“雙證書制度”，就要將學(xué)校的教學(xué)計(jì)劃和職業(yè)資格標(biāo)準(zhǔn)有機(jī)地結(jié)合起來，用職業(yè)標(biāo)準(zhǔn)推動(dòng)學(xué)校培養(yǎng)模式和教學(xué)內(nèi)容的改革，在課程系統(tǒng)中嵌入職業(yè)標(biāo)準(zhǔn)和職業(yè)資格證書的要求——這既是院校實(shí)施雙證書制度的初衷，也是貫徹落實(shí)“雙證書制度”的關(guān)鍵?！　”鞠盗袇矔哂腥缦绿攸c(diǎn)：　　（1）定位準(zhǔn)確：本系列教材明確為高等職業(yè)教育服務(wù)。在編寫教材時(shí)，圍繞高等職業(yè)教育是培養(yǎng)具有一定理論水平、有較強(qiáng)實(shí)際技能的職業(yè)性人才這個(gè)培養(yǎng)目標(biāo)，改變過于重視知識(shí)的傳授和過于強(qiáng)調(diào)學(xué)科體系的嚴(yán)密、完整的做法，精選適應(yīng)企業(yè)工作的基本技能和學(xué)生終身發(fā)展的基礎(chǔ)知識(shí)，將學(xué)校的教學(xué)計(jì)劃和職業(yè)資格標(biāo)準(zhǔn)有機(jī)地結(jié)合起來，充分體現(xiàn)社會(huì)需要、專業(yè)特點(diǎn)和學(xué)生身心發(fā)展三者有機(jī)的統(tǒng)一。

內(nèi)容概要

本書為“21世紀(jì)高等職業(yè)教育規(guī)劃教材雙證系列）國際商務(wù)類）”之一。    本書根據(jù)“就業(yè)導(dǎo)向、工學(xué)結(jié)合、任務(wù)中心”的原則，結(jié)合外貿(mào)環(huán)節(jié)中業(yè)務(wù)流程的口頭交際內(nèi)容進(jìn)行編寫，全書分為17個(gè)單元，內(nèi)容涉及建立業(yè)務(wù)聯(lián)系、展銷會(huì)、公司介紹、工廠接待、產(chǎn)品介紹、詢盤和報(bào)盤、還盤、訂貨、包裝、裝運(yùn)、保險(xiǎn)、支付、簽約、商檢、索賠、仲裁、代理等。每個(gè)單元由商務(wù)知識(shí)、情景對話、語言擴(kuò)展、職業(yè)拓展和輔助課文5個(gè)部分組成。本書針對外銷員的國際商務(wù)英語口語考試，提供更為貼近時(shí)代而有針對性的學(xué)習(xí)輔導(dǎo)。    本書可作為國際貿(mào)易、國際商務(wù)等經(jīng)濟(jì)類專業(yè)以及商務(wù)英語專業(yè)專業(yè)課的教材，也可作為從事國際貿(mào)易工作的在職人員業(yè)務(wù)培訓(xùn)教材。

書籍目錄

Unit 1  Establishment of Business Relations　Business Profile　Situational Dialogue　Data Bank　Career Skills: Explaining Your Job 　Text Bank: Relationship in BusinessUnit 2  Trade Fair　Business Profile　Situational Dialogue　Data Bank　Career Skills: On-site Service　Text Bank: Prepare Your Trade Show DisplayUnit 3  Company Introduction　Business Profile　Situational Dialogue　Data Bank　Career Skills: Describing Graphs　Text Bank: Introducing Your CompanyUnit 4  A Factory Tour　Business Profile　Situational Dialogue　Data Bank　Career Skills: Entertaining Clients　Text Bank: Business Entertaining SkillsUnit 5  Product Introduction　Business Profile　Situational Dialogue　Data Bank　Career Skills: Promotion Activity　Text Bank: Personal SellingUnit 6  Inquiries and Offers　Business Profile　Situational Dialogue　Data Bank　Career Skills: Giving Numbers　Text Bank: Writing a Business LetterUnit 7  Counter-offer　Business Profile　Situational Dialogue　Data Bank　Career Skills: Making Negotiation　Text Bank: Barriers to Successful NegotiationUnit 8  Acceptance and Order　Business Profile　Situational Dialogue　Data Bank　Career Skills: Getting Things Done on Time　Text Bank: How to Get Things DoneUnit 9  Packing　Business Profile　Situational Dialogue　Data Bank　……Unit 10  ShipmentUnit 11  InsuranceUnit 12  PaymentUnit 13  ContractsUnit 14  Commodity InspectionUnit 15  Complaints & ClaimsUnit 16  ArbitrationUnit 17  Agency參考文獻(xiàn)

章節(jié)摘錄

　　(2)Sweat the Small Stuff　　A trade show is the perfect opportunity to audit and assess your collateral materials．That should include everything from business cards to leave behinds and rate cards or price lists．While the temptation may exist to make due with what you already have，ensure that material is the most appropriate to the show and your audience．Bear in mind however that things are likely to change from one year to another such as new consumer trends and／or new industry trends and that may require new materials．　　(3)Have a Booth Dress Rehearsal　　If time and space are available and your booth is more or less of a manageable size consider setting your booth up in advance of the trade show to ensure everything is in working order and assist you in discovering what your needs or requirements may be．　　Make sure that they understand proper etiquette as well as what kind of attire to dress in．There is nothing worse than wearing a killer suit with uncomfortable shoes! Setting up at the Trade Show is a frantic time and not when you want to discover tears，rips，forgotten extension cords，missing computer parts，burned out light bulbs or worse．　　(4)Educate Your Staff　　Ensure your staff is aware of the goals and objectives of your marketing effort and educate everyone on how best to achieve them．Have a process in place for lead capture and follow up．Fully 80％of Trade Show leads are never followed up for one of two reasons：a lack of complete prospect information with which to follow up or they are simply forgotten．They do，however, represent some of your best revenue opportunities．　　Coach yourself and other staff members on proper sales language．Make sure that they are able to articulate your product as well as build relationships based on value．　　(5)Create a Checklist　　Manage your exhibit as a project and the task will be easier both in its execution and in reaching goals and objectives．Your Trade Show list should be built SO as to account for pre．show activities(booking space and ensuring materials are in place)；actual show requirements(staffing，objectives)；and post show requirements(tear down，prospect follow up)．

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