高職通用英語（含練習(xí)冊）

內(nèi)容概要

《高職通用英語》是一套專供高職學(xué)生使用的英語教材。它是采用2000年出版的《學(xué)院英語》開展了兩輪教學(xué)實(shí)踐的基礎(chǔ)上，結(jié)合教育部有關(guān)新的考核要求，重新組織素材編寫而成的。    高職的英語教學(xué)，更為強(qiáng)調(diào)學(xué)生獲得運(yùn)用英語進(jìn)行工作和日常交流的能力。本書作者在這方面做了積極的嘗試，受到了許多高職院校的肯定和歡迎。高職英語教學(xué)的主要特點(diǎn)是強(qiáng)調(diào)“能力為本”，加強(qiáng)口語和聽力訓(xùn)練，努力將聽、說、讀、寫等技能訓(xùn)練有機(jī)結(jié)合，避免把整體性很強(qiáng)的語言學(xué)習(xí)（尤其在基礎(chǔ)階段）人為地分割為互不相干的數(shù)門課程。《高職通用英語》在堅(jiān)持以上特色的基礎(chǔ)上，吸收了教學(xué)和學(xué)生所提的意見，更為注重基本技能訓(xùn)練，在選題和編排方面都有提高，擴(kuò)大了容量，增加了學(xué)生練習(xí)冊。這套書共有四冊（預(yù)備級和一～三冊），本書為預(yù)備級，專供入學(xué)時(shí)英語基礎(chǔ)較差的學(xué)生使用。整套書的教學(xué)要求貼近高職學(xué)生參加的全國高等學(xué)校英語應(yīng)用能力考試水準(zhǔn)。

書籍目錄

Unit 1  Language and Culture  Text A Lealning a Language—Language Leatning among Children  Text B Seeds of the Philippine Culture  Translation Understanding Translation of Business English  Guided Writing Business Communications(1)Unit 2  Marketing Srtategy  Text A The Hallmarks of Familiarity—Brand Marketing  Text B Patience Is a Profit Center—Direct Marketing Strategy  Translation Translating E-mails  Guided Writing Business Communications(2)Unit 3  Cell Phone  Text A Talk to Your Kids about Cell Phone Use  Text B Online Demon-Hunter  Translation Technical words and phrases  Guided Writing Letters of EnquiryUnit 4  How to Manage Your Boss  Text A How to Manage Your Boss-Understanding Yourself  Text B Attention,Class!!!6Ways to Be a Smarter Teacher  Translation How to rtanslate polite formual in business letters  Guided Writing Writings of OfferUnit 5  Nature  Text A Globe Drying Up at Fast Pace   Text B Deluged without Warning  Translation Translating international advertisemens(1)  Guided Writing Letters for Establishing/Maintaining  Business RelationsUnit 6  E-commerce  Text A E-commerce Takes off  Text B The Finer Points of E-Mail Etiquette  Translation Translating international advertisements(2)  Guided Writing Letters for Delayed PaymentUnit 7  Teaching Kids  Text A Children Need to Play,Not Compete  Text B Return to Tendrness  Translation Translating keywords in business contract  Cuided Writing Letters of NoticeUnit 8  Economy  Text A Why the War against Tettor Will Boost the Economy  Text B Yes or No:A Debate  Translation Translating business contract  Guided Writing Fax WritingUnit 9  Public Speaking  Text A The Art of Public Speaking(1)  Text B The Art of Public Speakint(2)  Translation Translating business cards  Guided Writing E-mail WritingUnit 10  Marketing  Text A Marketing  Text B Managing Your Boss  Translation Translating firm names  Guided Writing Contract

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