會(huì)展英語

內(nèi)容概要

　　《高校會(huì)展管理系列教材：會(huì)展英語》是為了適應(yīng)我國(guó)會(huì)展經(jīng)濟(jì)的發(fā)展而編寫的專業(yè)英語教材。全書共有12個(gè)單元，每單元圍繞主題由3篇閱讀文章、一篇案例文章以及若干練習(xí)項(xiàng)目組成。所收內(nèi)容不僅從宏觀上介紹了會(huì)展活動(dòng)管理的有關(guān)理論，包括會(huì)展業(yè)的形成及其發(fā)展、會(huì)展業(yè)對(duì)社會(huì)文化和政治經(jīng)濟(jì)的影響、會(huì)展?fàn)I銷、會(huì)展管理、會(huì)展各活動(dòng)的協(xié)調(diào)及其評(píng)估等諸多方面，而且理論聯(lián)系實(shí)際，設(shè)計(jì)了多種多樣的課文討論及案例分析題目，以培養(yǎng)讀者解決問題的實(shí)際能力。該書還根據(jù)各單元的主題，設(shè)計(jì)了形式各異的英語讀、寫、說、譯等項(xiàng)練習(xí)，以提高讀者英語語言技能。全書選材于國(guó)內(nèi)外最新的相關(guān)著作和文獻(xiàn)，力求內(nèi)容新穎，語言地道?！　　陡咝?huì)展管理系列教材：會(huì)展英語》可作為普通高等院校、高職院校學(xué)生的專業(yè)英語用書，也可供相關(guān)專業(yè)在職人員作為培訓(xùn)教材與相關(guān)專業(yè)教師的參考用書。

書籍目錄

Unit One　Creation and Development of Meetings, Conventions and Expositions IndustryText A History of Meetings, Conventions and ExpositionsText B The Event Management Profession and Its SubfieldsCase Study The First Convention BureauExercisesSupplementary Reading The Future of Meetings, Conferences and ConventionsUnit Two　The Impacts of the Events IndustryText A The Impacts of the Events and ExpositionsText B Social and Community Implications of EventsCase Study Impacts of Sydney’s Olympic GamesExercisesSupplementary Reading Developing a Convention City：? Opportunities as Thailand Moves towards Becoming a Convention CountryUnit Three The Players of the IndustryText A Convention and Visitors BureauText B Companies and Their RolesCase Study The Inntel AgencyExercisesSupplementary Reading Some Major Players in the IndustryUnit Four Event MarketingText A The Five Ps of Event Marketing （A）Text B The Five Ps of Event Marketing （B）Case Study Bill VeeckExercisesSupplementary Reading The Target MarketUnit Five Human Resources ManagementText A StaffingText B The Demand for and Scheduling of StaffCase Study Help WantedExercisesSupplementary Reading Volunteer CoordinationUnit six sponsorship of great events……Unit seven financial managementUnit eight preparation for great eventsUnit nine logistics in great eventsUnit ten legal managementUnit eleven organization of great eventsUnit twelve closedown and evaluatiKey to exercisesBibliography"

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