國(guó)際商務(wù)函電

內(nèi)容概要

本書以項(xiàng)目為導(dǎo)向，以能力培養(yǎng)和訓(xùn)練為核心，從實(shí)際工作任務(wù)出發(fā)，按照工作過(guò)程展現(xiàn)了完整的對(duì)外交易磋商的流程。全書首先介紹了國(guó)際商務(wù)函電的格式和寫作原則，其次從十一個(gè)方面展示了建立業(yè)務(wù)關(guān)系、詢盤和答復(fù)、發(fā)盤和還盤、促銷、達(dá)成交易、支付方式、包裝、裝運(yùn)、保險(xiǎn)、索賠和理賠、代理等交易磋商內(nèi)容。    本書可作為高等學(xué)校國(guó)際商務(wù)類專業(yè)及相關(guān)經(jīng)濟(jì)貿(mào)易類專業(yè)的教材，還可作為國(guó)際商務(wù)工作者的參考書和自學(xué)用書。同時(shí)本書的目標(biāo)瀆者也可定位于“有志于或剛到外貿(mào)類公司工作以及工作了兩三年的青年業(yè)務(wù)員”。

書籍目錄

前言Business letter Writing　Working Task 　Task Description　Writing Skill　Skill TrainingProject 1  Establishing Business Relations　Working Task　Task Description　Writing Skill  　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 2  Enquiries and Replies　Working Task 　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 3  Offers and Count Offers 　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value added ReadingProject 4  Sales Promotion　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 5  Conclusion of Business　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training    Value-added Reading Project 6  Terms Of Payment　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 7  Packing　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 8  Shipment　Working Task　Task Description　Writing Skill　Useful Menus　Business Letters　Notes　Skill Training　Value-added ReadingProject 9  Insurance　Working Task  　Task Description　Writing Skill  　Useful Menus　Business Letters　Notes 　Skill TrainingProject 10 Claim and SettlementProject 11 Agency例信附錄Keys to Skill Training參考文獻(xiàn)

章節(jié)摘錄

　　Dear Susan，　　My name is Peter Gushier and I am a professional copywriter and marketing consultant. I am contacting you because I can help you improve the pulling power of your advertising without increasing your advertising budget. Thats right. I am not asking you to spend more money on advertising. I am only asking you for an opportunity to enhance your current advertising so it produces better results.　　My specialty is fixing advertising campaigns that are producing lousy results. What I propose is that I review your current advertising （sales letters， website， display advertising，　etc. ） and show you how incorporating direct response strategies into your advertising will make it produce far more leads and sales without costing you a cent more than you are paying now.　　If you want your advertising program to generate more leads and sales，please give me a call today for a free， no-obligation quote （920） 471-]638. Or， ifyou prefer， email me at peter@geisheker， com.　　I look forward to hearing from you Susan.

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