酒店英語

內(nèi)容概要

王琳等編著的《酒店英語》根據(jù)目前大學(xué)生的實(shí)際英語水平和專業(yè)需要，從飯店業(yè)管理涉及的各個(gè)方面出發(fā)，以飯店組織管理、餐飲業(yè)、住宿業(yè)、市場營銷管理、財(cái)務(wù)信息管理、人力資源開發(fā)策略、飯店危機(jī)管理和飯店發(fā)展前景八大模塊為主題，共計(jì)十六個(gè)單元。每個(gè)單元包括“閱讀”、“模擬寫作”和“幽默小故事”三部分。第一部分為“閱讀”，包括兩篇文章，內(nèi)容編排結(jié)合理論與實(shí)際案例。第一篇文章側(cè)重飯店管理知識和前沿管理理論的介紹，適于深度閱讀；第二篇文章為相同主題的擴(kuò)充，適于快速閱讀或補(bǔ)充閱讀。每篇文章前面安排有熱身練習(xí)，以激發(fā)學(xué)生的閱讀興趣和相關(guān)知識；后面安排閱讀理解練習(xí)，以綜合鞏固學(xué)生的飯店管理知識，旨在從理論和實(shí)踐兩方面提供飯店管理專業(yè)知識的同時(shí)，提高學(xué)生的英語閱讀和翻譯能力。第二部分為“模擬寫作”，旨在培養(yǎng)學(xué)生參照范例擬寫和翻譯與飯店業(yè)相關(guān)的英語應(yīng)用文的能力；第三部分為“幽默小故事”，旨在營造輕松的學(xué)習(xí)氛圍，培養(yǎng)學(xué)生的幽默感。

書籍目錄

Module 1 Hotel Management
Unit 1
Part Ⅰ Reading
 Text A What is Leadehip?
 Text B A Literature Review of Job Competency Modeling
in the Hospitality Industry
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 2
Part Ⅰ Reading
 Text A Ethics of the Leadehip
 Text B Lodging Industry Growth and its Impact on Hospitality
Education in the U.S.A.
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 2 Room Operatio
Unit 3
Part Ⅰ Reading
 Text A The Electrifying Job of the Front Office
Manager
 Text B Registration
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 4
Part Ⅰ Reading
 Text A Main Hotel Reservation Methods
 Text B Case Study: the Power of Information
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 3 Housekeeping, Engineering and Security
Unit 5
Part Ⅰ Reading
 Text A Housekeeping, Engineering and Security
Operatio:
An Introduction (I)
 Text B Howard Johon
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 6
Part Ⅰ Reading
 Text A Housekeeping, Engineering and Security
Operatio:
An Introduction (II)
 Text B Hotels as Terrorist Targets
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 4 Food and Beverage Division
Unit 7
Part Ⅰ Reading
 Text A Mission and Goals in Food and
Beverage Operation Management
 Text B As I See It: Hotel Director of Food and
Beverage
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 8
Part Ⅰ Reading
 Text A Strategic Alliances between Hotels and
Restaurants
 Text B Bristol and Good Eats Grill
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 5 Marketing Management
Unit 9
Part Ⅰ Reading
 Text A Building Market Leadehip: Marketing as Process
 Text B Hotel Sales Organization and Operatio
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 10
Part Ⅰ Reading
 Text A The Value Concept and Relatiohip Marketing
 Text B Alternatives for Creating Value
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 6 Human Resource Management
Unit 11
Part Ⅰ Reading
 Text A What is Turnover, and why should we be
concerned?
 Text B Building a Family Legacy: The Marriott Story
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 12
Part Ⅰ Reading
 Text A Human Capital Intangibles
 Text B Hilton Hotels Corporate Profile
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 7 Financial Control and Management
Unit 13
Part Ⅰ Reading
 Text A Budgeting and Forecasting:
Current Practice in the Lodging Industry
 Text B As I See it: the Hotel Controller
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 14
Part Ⅰ Reading
 Text A Control of Cash and Credit
 Text B Ethics in Financial Management
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 8 Future of the Hotel Industry
Unit 15
Part Ⅰ Reading
 Text A The Emergence of Peonalized Service Spectrums
 Text B The Strategic Role of Human Resource
Development
in Organizational Crisis Management
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 16
Part Ⅰ Reading
 Text A Analyzing Service Quality in the Hospitality
Industry
 Text B Mapping a Path to 2020
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Key to Exercises
Reference

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