國際商務(wù)

內(nèi)容概要

楊春妮編著的《國際商務(wù)(英文中國視角)》吸取了國外同類原版教材的優(yōu)點，系統(tǒng)地介紹了影響全球商務(wù)活動的地理、文化、政治、法律、國際金融市場等外部宏觀因素，并且清晰地分析了這些因素對國際商務(wù)活動的影響。同時，本書還詳細(xì)地介紹了國際商務(wù)調(diào)研、國際市場進(jìn)入模式、國際戰(zhàn)略規(guī)劃等企業(yè)微觀國際商務(wù)活動的重要內(nèi)容。為了彌補(bǔ)同類教材的不足，在編著本書時，作者特別注意在當(dāng)今的時代背景下，以中國的視角分析全球商務(wù)環(huán)境的變化以及隨之而來的中國在全球國際商務(wù)中地位的變化。如，在本書最后一章特別介紹了進(jìn)入21世紀(jì)以來全球化的最新趨勢——服務(wù)業(yè)的離岸外移以及中國所面對的機(jī)遇與挑戰(zhàn)。相信看過本書后，會對您從事國際商務(wù)活動有所啟發(fā)。

書籍目錄

Chapter 1  Fundamentals on InternationalBusiness
  What is International Business?
  Who are the Major Playe in International Business?
  What are the Major Forms of International Business?
  What Influence International Business?
  Summary
  Questio for Discussion
  Case Study
Chapter 2  History and Reality in International Business
  History of International Business
  Reaso for the Growth in International Business
  Recent Development in International Business
  Summary
  Questio for Discussion
  Activities
Chapter 3  Geographical Facto in International Business
Chapter 4  Social-Cultural Influences on International Business
Chapter 5  Political and Legal Forces in International Business
Chapter 6  International Economic Activities of Natio
Chapter 7  International Monetary Arrangements
Chapter 8  International Financial Market
Chapter 9  International Trade Theories
Chapter 10  International Investment Theories
Chapter 11  International Business Research
Chapter 12  International Business Entry
Chapter 13  Tranational Corporatio
Chapter 14  International Strategic Planning
Chapter 15  International Services
References

章節(jié)摘錄

版權(quán)頁：   插圖：   A famous Chinese writer once wrote: "There was no roads in theworld, roads are formed because many people pass through." The sentenceperfectly describes the impact of movement on the geographical outlook.In the geographical perspectives of international business movement isattached much wider meaning. Movement here refers to various forms oftransportation of people, goods and the communication of information andideas. Movement of people accompanies the history of mankind. UnitedStates, the most powerful nation in the world today, was established byimmigrants mostly from European countries. Movement of people createscivilization, and civilization in turn reinforces the movement of people.New York, London, Milan, Tokyo, Beijing, Shanghai, all of theinternational metropolitans are prosperous because of the movement ofpeople. Today, still many more people plunge into the big cities to look forbusiness opportunities. Movement of people creates consumptions anddemands, thus brings about further movement of goods as well ascommunications of information and ideas. Movement can change the economic standing' of a place. New York,the foremost business center in North America, is ideally situated for watertransportation and a Critical node in, newly evolved transportationnetworks. Singapore grew under similar circumstances. However, there arealso some traditionally busy metropolitans that lost their transportationadvantage because of wrong administrative decisions or the advancementin technology. St. Louis, the once premier city in the US heartland, gaveup its business leader position to Chicago for its officials wanted to keepthe city's supremacy in water transportation and refused to developrailroad connections. Chicago took the opportunity to build railroads and made itself terminals for a dozen railroad tines converging from all directions. The pass-througti of passengers and freight generated enormous employment and business opportunities, which makes Chicago now the busiest city in that area. During the middle of the twentieth century long-distance flights had to stop several times during the journey to refuel. This resulted in the ascendance of some cities as refueling points, such as Gander and Newfoundland of Canada, and Shanon of Ireland. Advanced technologies today enable flights to fly much longer without refueling, thus grabs away many businesses from these cities.

編輯推薦

《21世紀(jì)商務(wù)英語系列教材:國際商務(wù):中國視角(英文)》由南開大學(xué)出版社出版。

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