新編旅游英語

內容概要

本書參考《大學英語教學大綱》對專業(yè)英語教授學時和閱讀總量的要求，以語言教學中的功能意念教學法為指導思想，結合旅游六大要素“吃、住、行、游、購、娛”，將內容分為相應的六個模塊。整篇內容以模塊為綱，以旅游活動為線，創(chuàng)設情景對話，精選相關文章。對話強調功能性、真實性和實用性，文章則突出知識性、趣味性和可讀性。書末還根據(jù)行業(yè)從業(yè)人員的實際需求，以附錄的形式介紹了“導游過程中的突發(fā)事件及其應急方法”，力求向學生提供其未來工作崗位所需要的專業(yè)英語知識和技能，培養(yǎng)專業(yè)英語交際能力，體現(xiàn)出專業(yè)英語學習和教學特征。     本書由六大模塊、二十個單元組成，每單元包括“聽與說”，“閱讀與翻譯”和“模擬寫作”三部分。第一部分為“聽與說”，其目的是培養(yǎng)學生以英語進行專業(yè)內容口語交際以及跨文化交際的能力；第二部分為“閱讀與翻譯”，其目的是培養(yǎng)學生閱讀和專業(yè)英語翻譯的能力；第三部分為“模擬寫作”，其目的是培養(yǎng)學生參照范例用英語擬寫和翻譯商業(yè)信函、摘要、廣告或圖表說明等應用文的能力。

書籍目錄

Module 1 Transport　Unit 1    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Marco Polo and His Travels    Part Ⅲ  Simulated Writing: Speech of Welcome 　Unit 2    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Guiding Principles of Intercultural Communication    Part Ⅲ  Simulated Writing: Letter of Inquiry　Unit 3    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Transportation in China    Part Ⅲ  Simulated Writing: Advertisement　Unit 4    Part Ⅰ   Listening and Speaking    Part Ⅱ  Basic Reading: Magnificent China Tour    Part Ⅲ  Simulated Writing: A Letter of ThanksModule 2 Accomondation　Unit 5    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading:  The Hotel of Future    Part Ⅲ  Simulated Writing: Registration Forms　Unit 6    Part Ⅰ  Listening and Speaking          Part Ⅱ  Basic Reading: Caneer Paths and Opportunities in the Hotel or Lodging Business/49    Part Ⅲ  Simulated Writing: Agenda of MeetingModule 3 Catering　Unit 7    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Eight Cuisines in China    Part Ⅲ  Simulated Writing: Menu　Unit 8    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Food Tourism Is on the Boll    Part Ⅲ  Simulated Writing: Reply to Letter of Complaint　Unit 9    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: About Tea    Part Ⅲ  Simulated Writing: Letter of InvitationModule 4 Sightseeing　Unit 10    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Travel Agency    Part Ⅲ  Simulated Writing: Scheduled Itinerary　Unit 11      Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: World Heritage Site    Part Ⅲ  Simulated Writing: Notice　Unit 12    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Heritage Gardens in Suzhou    Part Ⅲ  Simulated Writing: Letter of Job Application　Unit 13    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: The Great Wall Revisited    Part Ⅲ Simulated Writing: E-mail　Unit 14    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Travel Agency Management/128    Part Ⅲ  Simulated Writing: Letter of Recommendation /135Module Shopping　Unit 15    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Shopping Malls    Part Ⅲ  Simulated Writing: Order Form　Unit 16    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Chinese Embroidery/148    Part Ⅲ  Simulated Writing: Claim LetterModule 6 Entertainment　Unit 17    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Walt Disney World Resort    Part Ⅲ  Simulated Writing: Memorandum　Unit 18    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Beijing Opera    Part Ⅲ  Simulated Writing: Writings Based on Tables and Graphs　Unit 19    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: The Development and Features of Chinese Philosophy    Part Ⅲ  Simulated Writing: A Message or Note/183　Unit 20    Part Ⅰ  Listening and Speaking    Part Ⅱ  Basic Reading: Sustainable Tourism    Part Ⅲ  Simulated Writing: ResumeAppendixFrequently Asked Questions on Emergencies & Their Contingency MeasuresKey to the ExercisesReferences

章節(jié)摘錄

Such assumptions stem from potentially devastating ignorance and can lead to much frustration for members of both cultures Entering a culture with this type of ethnocentrism, the assumption your own culture is correct, is another byproduct of ignorance and cultural misunderstanding. Main types of misunderstanding are LanguageEven when two people think they can speak each other's language, the chance of error is high Usages and contextual inferences may be completely different between cultures. So even though one speaker may have learned the vocabulary of the other's language, selecting the most appropriate words, with the correct intonation, spoken with appropriate eye contact while standing a proper distance from the other are all critical even before one considers the propriety of the topic to be discussed. Rights, values, and needsSome cultural characteristics will be easy to identify, e.g. whether people are conscious of status or make displays of material wealth. But many rights are assumed, values are implied, an d needs are unspoken, （e.g. for safety, security, love, a sense of belonging to a group, self-esteem, and the ability to attain one's goals）.For example, issues of personal security, dignity, and control will be very different as between an a bled and a disabled person. Similarly, there may be problems of respect when a person from a rigidly class-based culture meets a meritocrat2, or where there is racism, sexism or religious intolerance in play. In such situations, identity is fundamental when disputing the proper role or "place" of the other, about who is in control of their lives, and how they present themselves to the outside world. But the reality is more deeply rooted in power relationships: about who is on top of the social, economic, and/or political hierarchy. Family members or long term rivals may be obsessed with their mutual competition. The relationships between racial or ethnic groups may be affected by economic jealousy. Nations may assert that their political systems are superior. Such conflicts are difficult to resolve because no-one wants to be the loser, and few are willing to share the winnings. Stereotyping3 can aggravate these problems and prevent people from real ising that there is another way to interpret a situation, or that other groups may define their rights in a different way. Hence, what may appear just or fair to one group can often seem unjust to an opposing group. AssumptionsPeople may misinterpret each other's motives. For example, one group may assume that they are simply exchanging information about what they believe, but the other believes that they are negotiating a change in behavior. This is most likely to arise when the parties are not completely honest with each other from the outset.

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《新編旅游英語》由南開大學出版社出版。

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