出版時間:2005-8 出版社:南開大學出版社 作者:段云禮 頁數:384
內容概要
《物流英語閱讀教程》是《高校物流英語系列教材》之一,是一本適合我國高校本科生和研究生使用的物流專業(yè)英語教科書。它是南開大學、天津大學等七所院校教師工作的結晶。本書特色如下: 1.課文材料新穎,選材廣泛。本教程包括課文18課,案例36項,較全面地覆蓋了物流專業(yè)的各個領域。所提供案例和課文內容相關,引人入勝?! ?.精心構思,編排合理。本教程既與我國精讀教材的詞匯聯(lián)系,又包括了閱讀技能、綜合填空及英漢互譯練習;既提供了課上教授內容,又為讀者準備了課下精神食糧?! ?.讀者欲真正學好物流英語,就應廣泛涉獵與該專業(yè)有關的讀物,擴大知識面,因此每課課文除練習外,還為讀者準備了“與課文有關的詞匯與短語”及“Know—How”等內容。
書籍目錄
Unit 1 Logistics and Management Part Ⅰ In-Class Reading Passage: The Mission of Logistics Management Case One: The Supply of Chain and Competitive Performance Part Ⅱ After-Class Reading Case Two: Holistic Supply Chain Management of Li & Fung Part Ⅲ Supplementary Material Ⅰ.Topic-Related Words and Phrases Ⅱ.Know-HowUnit 2 Logistics Network Configuration Part Ⅰ In-Class Reading Passage: Features of a Network Configuration Case One: Nokia Group of Companies Part Ⅱ After-Class Reading Case Two: Supply Line Management of Nokia Mobile Phones Part Ⅲ Supplementary Material ?、?Topic-Related Words and Phrases ?、?Know-HowUnit 3 Measuring Logistics Costs and Performance Part Ⅰ In-Class Reading Passage:The Concept of Total Cost Analysis Case One:Principle of Logistics Costing Part Ⅱ After—Class Reading Case Two:Direct Product Profitability and Merchandising Part Ⅲ Supplementary Material Ⅰ.TOpic—Related WOrds and Phrases Ⅱ.Know—HOWUnit 4 Coordinated Product and Supply Chain Design Part Ⅰ In.Class Reading Passage:MaSS Customization Case One:National Bicycle and Dell Company Part Ⅱ After—Class Reading Case Two:The DeskJet Supply Chain Part Ⅲ Supplementary Material Ⅰ.Topic.Related WOrds and Phrases Ⅱ.Know.HOWUnit 5 Supply Chain Re-Engineering Part Ⅰ In.Class Reading Passage:Supply Chain Re—Engineering Case One:Motorola’S Strategic Alliance with United Parcel Service(I) Part Ⅱ After.Class Reading Case Two:Motorola’S Strategic Alliance with United Parcel Service(II) Part Ⅲ Supplementary Material Ⅰ.Topic—Related Words and Phrases Ⅱ.Know—HOWUnit 6 TransportationUnit 7 PurchasingUnit 8 Marketing ChannelsUnit 9 Distribution/Logistics StrategiesUnit 10 Third Party LogisticsUnit 11 The Value of InformationUnit 12 International Issues in Supply Chain Management(I)Unit 13 International Issues in Supply Chain Management(II)Unit 14 Strategic AliancesUnit 15 Warehousing and Inventory ManagementUnit 16 Customer Value and Supply Chain ManagementUnit 17 Effective Logistics ConfigurationUnit 18 New Trends in LogisticsKey to Study and Practice參考書目
圖書封面
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