物流英語閱讀教程

內(nèi)容概要

　　《物流英語閱讀教程》是《高校物流英語系列教材》之一，是一本適合我國高校本科生和研究生使用的物流專業(yè)英語教科書。它是南開大學(xué)、天津大學(xué)等七所院校教師工作的結(jié)晶。本書特色如下：　　1.課文材料新穎，選材廣泛。本教程包括課文18課，案例36項(xiàng)，較全面地覆蓋了物流專業(yè)的各個(gè)領(lǐng)域。所提供案例和課文內(nèi)容相關(guān)，引人入勝?！　?.精心構(gòu)思，編排合理。本教程既與我國精讀教材的詞匯聯(lián)系，又包括了閱讀技能、綜合填空及英漢互譯練習(xí)；既提供了課上教授內(nèi)容，又為讀者準(zhǔn)備了課下精神食糧。　　3.讀者欲真正學(xué)好物流英語，就應(yīng)廣泛涉獵與該專業(yè)有關(guān)的讀物，擴(kuò)大知識面，因此每課課文除練習(xí)外，還為讀者準(zhǔn)備了“與課文有關(guān)的詞匯與短語”及“Know—How”等內(nèi)容。

書籍目錄

Unit 1 Logistics and Management  Part Ⅰ In-Class Reading    Passage: The Mission of Logistics Management    Case One: The Supply of Chain and Competitive Performance Part Ⅱ After-Class Reading   Case Two: Holistic Supply Chain Management of Li & Fung Part Ⅲ Supplementary Material   Ⅰ.Topic-Related Words and Phrases   Ⅱ.Know-HowUnit 2 Logistics Network Configuration  Part Ⅰ In-Class Reading　　Passage: Features of a Network Configuration　　Case One: Nokia Group of Companies　Part Ⅱ After-Class Reading　　Case Two: Supply Line Management of Nokia Mobile Phones　Part Ⅲ Supplementary Material　?、?Topic-Related Words and Phrases　?、?Know-HowUnit 3 Measuring Logistics Costs and Performance　 Part Ⅰ In-Class Reading　　 Passage：The Concept of Total Cost Analysis　　 Case One：Principle of Logistics Costing　 Part Ⅱ After—Class Reading　　 Case Two：Direct Product Profitability and Merchandising　 Part Ⅲ Supplementary Material　　 Ⅰ.TOpic—Related WOrds and Phrases　　 Ⅱ.Know—HOWUnit 4 Coordinated Product and Supply Chain Design　Part Ⅰ In．Class Reading　　Passage：MaSS Customization　　Case One：National Bicycle and Dell Company　Part Ⅱ After—Class Reading　　Case Two：The DeskJet Supply Chain  Part Ⅲ Supplementary Material    Ⅰ.Topic．Related WOrds and Phrases    Ⅱ.Know．HOWUnit 5 Supply Chain Re-Engineering  Part Ⅰ In．Class Reading    Passage：Supply Chain Re—Engineering    Case One：Motorola’S Strategic Alliance with United Parcel Service(I)  Part Ⅱ After．Class Reading    Case Two：Motorola’S Strategic Alliance with United Parcel Service(II)  Part Ⅲ Supplementary Material    Ⅰ.Topic—Related Words and Phrases    Ⅱ.Know—HOWUnit 6 TransportationUnit 7 PurchasingUnit 8 Marketing ChannelsUnit 9 Distribution/Logistics StrategiesUnit 10 Third Party LogisticsUnit 11 The Value of InformationUnit 12 International Issues in Supply Chain Management(I)Unit 13 International Issues in Supply Chain Management(II)Unit 14 Strategic AliancesUnit 15 Warehousing and Inventory ManagementUnit 16 Customer Value and Supply Chain ManagementUnit 17 Effective Logistics ConfigurationUnit 18 New Trends in LogisticsKey to Study and Practice參考書目

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