國(guó)際商務(wù)英文讀本

內(nèi)容概要

　　本書(shū)是一本商務(wù)管理類英文教科書(shū)，共分為四大部分：國(guó)際商務(wù)簡(jiǎn)介——包括：國(guó)際貿(mào)易及投資理論和實(shí)踐，與之相關(guān)的國(guó)際收支帳戶和國(guó)際貨幣體系，國(guó)家間的經(jīng)濟(jì)合作；影響國(guó)際商務(wù)活動(dòng)的環(huán)境及其應(yīng)對(duì)策略——包括：政治環(huán)境，文化環(huán)境以及競(jìng)爭(zhēng)和技術(shù)環(huán)境；從事國(guó)際商務(wù)活動(dòng)前的準(zhǔn)備工作——包括：跨國(guó)公司簡(jiǎn)介，國(guó)際市場(chǎng)調(diào)研，進(jìn)入和開(kāi)發(fā)國(guó)際市場(chǎng)策略；以及國(guó)際商務(wù)管理策略——包括：營(yíng)銷管理，財(cái)務(wù)管理，物流管理和人力資源管理?！　”緯?shū)練習(xí)與課文完全配套，由淺人深。從連線排序課文中出現(xiàn)的英文關(guān)鍵詞，到專業(yè)詞組的英文解釋及中文翻譯，到短小段落的完型填空，最終到較長(zhǎng)段落的英譯漢練習(xí)，都可幫助學(xué)生掌握并鞏固所學(xué)的內(nèi)容，加深對(duì)課文內(nèi)容的理解。

書(shū)籍目錄

Unit One: Studying International Business—an IntroductionUnit Two: International Trade IssuesUnit Three: Intemational Investment FlowsUnit Four: International Cooperation among Nations (Ⅰ)Unit Five: International Cooperation among Nations (Ⅱ)Unit Six: Balance of Payments Accounts and the International Monetary SystemUnit Seven: The Cultural Envimnrrent of International BusinessUnit Eight: The Political Envimnrmnt of International BusinessUnit Nine: The Competitive and Technological Environtnent (Ⅰ)Unit Ten: The Competitive and Technological Environnent (Ⅱ)Unit Eleven: Multinational CorporationsUnit Twelve: International Business ResearchUnit Thirteen: International Business Entry and DevelopmentUnit Fourteen: International Marketing Management (Ⅰ)Unit Fifteen: International Marketing Management (Ⅱ)Unit Sixteen: Multinational Financial Management (Ⅰ)Unit Seventeen: Multinational Financial Management (Ⅱ)Unit Eighteen: International Logistics Management (Ⅰ)Unit Nineteen: Intemational Logistics Managerrent (Ⅱ)Unit Twenty: International Human Resource ManagementReferences

編輯推薦

　　《高等院校商務(wù)英語(yǔ)本科教材：國(guó)際商務(wù)英文讀本》是一本商務(wù)管理類教科書(shū)。

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