旅游英語

前言

自本教材1998年出版以來，全球旅游業(yè)經(jīng)歷了巨大的變化，其間世界經(jīng)濟的持續(xù)低迷、“9?11”恐怖襲擊、“非典”疫情等對旅游業(yè)的沖擊更是超出人們的想像，被稱為“完美風暴”。上個世紀末人們對旅游業(yè)這個朝陽產(chǎn)業(yè)的持續(xù)增長懷著美好的憧憬，而現(xiàn)在這似乎已經(jīng)被“完美風暴”擊碎。在此背景下修訂本教材，編著者無意更新課文中涉及的旅游業(yè)的統(tǒng)計或預計數(shù)字，希望旅游管理專業(yè)學生能夠保留對旅游業(yè)的美好憧憬。編著者此次修訂保持了原有的體例，主要做了以下幾件事情：1．改正了98版中的印刷錯誤；2．更新了原有注釋的內容，增補了一‘些有關旅游企業(yè)、人物、景觀介紹的注釋；3．盡可能地提供有關網(wǎng)址，以便學生學會利用網(wǎng)絡資源，自己更新相關知識。本教材中閱讀與翻譯練習的參考答案，不便在教材中提供，以免影響教師授課效果。

內容概要

　　《旅游英語（高級）》是國內首本集旅游英語實用口語、旅游英語專業(yè)文獻閱讀、旅游管理專業(yè)英中文口筆翻譯、旅游應用文寫作于一體的綜合性專業(yè)教材，適用于旅游管理專業(yè)高年級學生、旅游業(yè)管理人員、旅游英語自學人士。全書共分21課，每課均有中英交際文化對比、中英語言對比、中英口筆翻譯技巧對比、英語寫作知識等方面的介紹短文。本教材力求做到基礎與專業(yè)相結合、知識與技能相結合，介紹國際旅游新動態(tài)，全面提高學生旅游英語綜合交際能力，培養(yǎng)旅游業(yè)跨世紀人才?！　τ谑褂帽窘滩牡穆糜喂芾韺I(yè)本科英語教師，編者建議：切勿機械地采用傳統(tǒng)的精讀課或四、六級統(tǒng)考的教學方法來講授本教材，而應根據(jù)本校旅游管理專業(yè)的培養(yǎng)目標、旅游業(yè)的實際發(fā)展狀況、學生的英語水平以及對旅游業(yè)現(xiàn)狀的了解程度和實際需要，來確定本教材的使用時間長度；靈活地使用本教材，在教學中對本教材的各種內容進行適當?shù)膭h減或增加，特別多練，充分發(fā)揮學生的主觀能動性，讓學生多讀、多想、多做，以全面提高學生的英語實際應用水平。

書籍目錄

再版前言PAEFACELESSON ONE Text Travel and tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON TWO Text Tourism products  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON THREE Text travelers  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON FOUR Text Travel agency  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON FIVE Text Airline Economics  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON SIX Text The lodging industry  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON SEVEN Text Destinations:Tourism Generators  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON EIGHT Text Management:A new of way of thinking  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON NINE Test Marketing in tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON TEN Test Tourism organizations  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON ELEVEN Test Tourism research  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON TWELVE Test theme parks  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON THIRTEEN Text The social Impact of tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON FOURTEEN Text Tourism planning  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON FIFTEEN Text Ecotourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON SIXTEEN Text sustainable development in tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON SEVENTEEN Text computers in the hospitality Industry  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON EIGHTEEN Text Advertising and public relations in tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON TWENTY Text Cross-cultural communications in tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingLESSON TWENTY-ONE Text The future of tourism  Part Ⅰ Reading comprehension  Part Ⅱ Spoken english in tourism  Part Ⅲ Translation and interpretation  Part Ⅳ WritingGLOSSARYVOCABULARYREFERENCE BOOKS

章節(jié)摘錄

It is sometimes debated whether there truly exists a travel industry in the sense of a distinct group of enterprises such as the steel, automobile, or electronic industries. Part of the problem is that the term industry is more commonly identified with manufacturing and production-based enterprises, and the other part of the problem is that the travel industry is not one industry, but, in reality, a collection of businesses all selling travel-related services. The general public is likely to be more familiar with each component of the travel industry, that is, the airline industry, the hotel industry, the restaurant industry, or the entertainment business, etc. The individual industries also do not necessarily act together as an integrated group and very often have conflicting views among themselves. In addition, there are businesses involved that serve both travelers and residents with respect to eating, shopping, recreation, and entertainment. However, ever since the 1960s, more and more people have begun to view travel as an industry, rather than as a miscellaneous collection of transportation companies. Moreover, with the billions of dollars in income it generates, travel can certainly be categorized as an industry.The travel industry comprises thousands of diverse organizations and businesses that are involved directly or indirectly in producing and providing products and services for travelers. These businesses range in size from small companies to multinational corporations, and are categorized by some as direct providers, support services, and developmental organizations.The first category, direct providers, includes businesses typically associated with travel, such as airlines, hotels, ground transportations, travel agencies, restaurants and retail shops. These businesses provide services, activities, and products that are consumed or purchased directly by the travelers. They tend to reflect those sectors of the travel industry that are visible to the travelers.Below the surface of direct providers lies a large variety of businesses lending support to direct providers. These support services include specialized services, such as tour organizers, travel and trade publications, hotel management firms, and travel research firms, and basic supplies and services, such as contract laundry and contract food service.

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