會展英語

內(nèi)容概要

　　《復(fù)旦卓越高職高專英語教材：會展英語》隨著中國社會經(jīng)濟(jì)的飛速發(fā)展，中國會展業(yè)以年均近20％的速度遞增。作為一種新的經(jīng)濟(jì)現(xiàn)象和經(jīng)濟(jì)發(fā)展增長點(diǎn)，“會展經(jīng)濟(jì)”已經(jīng)引起了社會的廣泛重視。在中國，會展經(jīng)濟(jì)屬于朝陽產(chǎn)業(yè)，孕育著巨大的生機(jī)和潛力。會展業(yè)對人才的需求日益增長，對從業(yè)人員的要求也逐漸提高，不僅要求從業(yè)人員具備貿(mào)易、管理、法律法規(guī)等方面的知識和解決問題的能力，還要求他們具備較強(qiáng)的語言能力，包括外語的運(yùn)用和溝通能力。

書籍目錄

Unit 1 開閉幕式Unit 2 商業(yè)贊助Unit 3 招展招商Unit 4 預(yù)訂展臺Unit 5 就展位議價Unit 6 展會服務(wù)Unit 7 客戶調(diào)查Unit 8 展后物流Unit 9 會后旅游Unit 10 展會評價Key to ExercisesAudio Scripts

章節(jié)摘錄

　　At the mention of sponsorship，many people immediately think of donations，pubic welfare andcharity.In fact，this is a misunderstanding of the concept of sponsorship.What is sponsorship? The firstdefinition of sponsorship is made by Meenaghan.He said in 1983：“Sponsorship is that a commercialin stitution wants to achieve some kind of commercial purposes to provide financial or charitable supportof the activities.”This definition of sponsorship has been widely recognized in the eady study Corporate sponsorship is a win-win investment business activity which is an in-depth resource for docking and cooperadon between the host and the sponsor.Enterprises sponsor a social activityor sporting events through cash，objects，manpower，technical and other ways to obtain the title，theorganizers，CO-designated products，rights and interests.And then they build a platform as a fulcrumto conduct a series of marketing campaigns.The aim is to achieve good social effects and economic efficiency，enhance corporate brand awareness and reputation and create good survival and development environment for enterprises. 　　……

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