商務英語溝通

內(nèi)容概要

《商務英語溝通(第2版)》作者艾菲德·羅伯茨、菲利普·布魯斯長期從事MBA教學，并在政府和媒體機構擁有多年豐富經(jīng)驗，針對跨文化背景和中國特殊的商務環(huán)境，對在求職溝通、客戶溝通、同事溝通、上下級溝通、危機溝通、媒體溝通等情形下如何進行有效商務溝通作了詳細的剖析，提出商務溝通的基本原則、技巧和建議。穿插的大量案例和練習以及附錄中對文化差異的闡釋，有助于讀者快速掌握實務環(huán)境中的行動要領，提升處理溝通問題的能力。
《商務英語溝通(第2版)》以淺顯易懂的英語為主要講述語言，重在對內(nèi)容和技巧的實際運用能力，適用于本科、MBA的教學，也可供在職人員進修和培訓使用。

作者簡介

作者：(英國)艾菲德?羅伯茨 (英國)菲利普?布魯斯 譯者：黃智穎

書籍目錄

Introduction
Chapter 1 How to Apply for the Ideal Job
　1. First Steps
　2. Reading Job Advertisements
　3. Analysing a Specific Job Advertisement
　4. What to Mention in Your Letter or Email
　5. Attracting an Employers Interest
　6. Hints and Tips
　7. Practice Makes Perfect
　Notes for Your Guidance
　Summary
Chapter 2 The R6sume and the Interview
　1. The Resume or Curriculum Vitae
　2. The Essentials
　3. Model resume single-page version)
　4. Interview Essentials
　5. What Do You Do Now
　6. The Big Day
　7. What Do I Wear
　8. What Questions Will They Ask
　9. Be Positive
　10. You Do the Talking
　II. Dealing with Negatives at the Interview
　12. Strength from Weakness
　13. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 3 Spoken Business Communication
　1. Preparing for the Talk
　2. Preparing the Content
　3. Practice and Presentation Techniques
　4. Hints and Tips
　5. Practice Makes Perfect
　Notes for Your Guidance
　Summary
Chapter 4 Communicating with Colleagues and Customers
　1. Unspoken Messages
　2. Friendly Communications
　3. Communicating Sensitively
　4. Problem Communications
　5. Hints and Tips
　6. Hearing and Understanding--Achieving Both
　7. Action
　8. Checking
　9, Communicating with Bosses
　10. A Fact
　Notes for Your Guidance
　Summary
Chapter 5 Written Communications
　1. Composing Your Message
　2. Written Forms of Communication
　3. Lets Practise,
　4. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 6 Business Meetings
　1. Why People Hold Meetings
　2. Meeting Styles
　3. Writing the Records of Business Meetings
　4. The Disadvantages of a Verbatim Record
　5. The Advantages of a Written Summary
　6. Influence and Power
　7. Evaluate
　8. After Considerable Discussion
　9. Who Are the Readers of the Minutes
　10. Meeting Minutes
　11. More Minutes
　12. Why Certain Things Are Important
　13. Hints and Tips
　14. What's to Be Discussed
　Notes for Your Guidance
　Summary
Chapter 7 Cross-cultural Business Communications
　1. Is It Possible to Put Culture into Categories
　2. Stereotypes and Assumptions
　3. The English Language
　4. Hints and Tips
　5. Phenomena Which Influence Cultures,
　6. Direct or Rude
　7. Deference and Interruption
　8. Politeness,
　9. European Uriion of Differences
　10. Diversity and Communication Opportunities
　11. Do Some Research
　12. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 8 Crisis Communications
　1. What Is a-Crisis
　2. Why, Is Communication Essential In a Crisis
　3. Hints ahd Tips
　4. What Can We Do in Advance
　5. The Golden Rules
　6. A Crisis in Practice
　Notes for Your Guidance.
　Summary
Chapter 9 Media Communications
　1. Information Out
　2. Press Releases
　3. Press Conferences
　4. Press Events
　5. Say It with Pictures
　6. Don't Make It Difficult
　7. Th'e Big Interview
　8. Questions and Answers
　9. Bad Press
　10. Inward Communication
　11. Who Can Speak for You
　12. Hints and Tips
　Notes for Your Guidance
　Summary
Chapter 10 Business Communications Every Day
　Ten Exercises
　Notes for Your Guidance
　Summary
　Appendices
　Appendix One Cocktail Party
　Appendix Two The Card Game
　Appendix Three Mr, Mrs, Ms, Dr or John
　Appendix Four Getting to Know You
　Appendix Five Dealing with Dinner
　Appendix Six Sneaky Phrases
　Appendix Seven Karaoke
　Appendix Eight It's All a Matter of Face
　Appendix Nine Be a Chinese Culture Vulture
　　

編輯推薦

《商務英語溝通(第2版)》以英語為主，每一章節(jié)末附有中文小結，某些部分譯成中文，以便使讀者快速抓住要領。《商務英語溝通(第2版)》從適當?shù)乃秸归_，層層深入。書中的英語經(jīng)過仔細斟酌，通俗易懂，對本科生及研究生均適用。書中大量的案例與練習都來自中國學生經(jīng)常遇到的問題及挑戰(zhàn)，而非通常此類書中常用的國外案例。

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