新編商務(wù)英語閱讀教程

內(nèi)容概要

隨著全球經(jīng)濟(jì)的發(fā)展和市場化的運作，英語作為國際商務(wù)用語變得尤為重要。為跟上時代的節(jié)奏，滿足日益發(fā)達(dá)的經(jīng)濟(jì)和社會發(fā)展的需要，我們與時俱進(jìn)地編寫了這本《新編商務(wù)英語閱讀教程》，以便服務(wù)于復(fù)合型國際商務(wù)專業(yè)人才的培養(yǎng)。本教材精選了當(dāng)今著名報紙、雜志、網(wǎng)站和學(xué)術(shù)刊物中與商務(wù)有關(guān)的文章,并進(jìn)行了精心編排，共計十二章，涉及國際貿(mào)易、金融、會計、稅務(wù)、商務(wù)溝通、經(jīng)濟(jì)學(xué)、市場營銷、電子商務(wù)、工商管理等專業(yè)方向。課后配備具有針對性的練習(xí)，使讀者能夠進(jìn)一步提高閱讀和分析能力，并幫助讀者從不同的側(cè)面了解國際商務(wù)知識，追蹤當(dāng)今世界經(jīng)貿(mào)領(lǐng)域的最新動態(tài)，開闊視野，擴(kuò)展知識面。本教程適合的教學(xué)對象主要是已經(jīng)完成了基礎(chǔ)階段學(xué)習(xí)的普通高校商務(wù)英語專業(yè)以及對外貿(mào)易、財政金融、工商管理、會計、電子商務(wù)、市場營銷等專業(yè)的學(xué)生，也可供從事外經(jīng)貿(mào)工作的商務(wù)人員以及具有相應(yīng)水平的自學(xué)者使用。隨著國際商務(wù)的不斷發(fā)展，我們還將對本教材進(jìn)行補充和修改，以滿足讀者更高的要求和需要。   從編輯體例而言，每章包括如下內(nèi)容：課文、注釋、詞匯、專業(yè)術(shù)語、練習(xí)和補充閱讀。練習(xí)的形式多種多樣，包括結(jié)合課文回答問題、詞匯搭配、中英文翻譯、完形填空、閱讀理解等，針對性強，且題量較大，可供讀者靈活掌握使用。   《新編商務(wù)英語閱讀教程》是國家教育部211工程項目課程建設(shè)成果。本教程的編寫者都是從事商務(wù)英語教學(xué)的一線教師，具有多年豐富的教學(xué)經(jīng)驗和極強的敬業(yè)精神。

書籍目錄

Chapter 1 Economics （經(jīng)濟(jì)學(xué)）　Text: Four Basic Market Structures　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: The Turning PointChapter 2 International Trade （國際貿(mào)易） 　Text: Gains from Trade and Regional Agreements　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: Defrosting DohaChapter 3 International Finance （國際金融學(xué)）　Text: Exchange Rate Theory Review: Policy Implications　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: East Asia's Foreign Exchange Rate PoliciesChapter 4 Banking （貨幣銀行學(xué)）　Text: Natural and Neutral Rates of Interest in Theory and Policy Formulation　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: Norwegian Financial InstitutionsChapter 5 Investment （投資學(xué)） 　Text: Information and the Efficiency of the Capital Markets　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: Sub?prime Mortgage Crisis in USAChapter 6 Insurance （保險學(xué)）　Text: Insurance in Theory　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: Explanations for Poor Performance of InsuranceChapter 7 Taxation （稅收）　Text: Income Tax　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: How Many Types and Acquisition Channels of Individual Income Tax Payment Receipts?Chapter 8 Management （管理學(xué)）　Text: Functions of Managements　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: The ChallengersChapter 9 Marketing （營銷學(xué)）　Text: What is Marketing　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: The Legacy That Got Left on The ShelfChapter 10 Accounting （會計學(xué)）　Text: Accounting Information　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: Global Accounting Effort Gains A StepChapter 11 International Business（國際商務(wù)）　Text: Globalization　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: The Globalization of the Small EnterpriseChapter 12 Business Communication （商務(wù)溝通）　Text: Business Communication　Notes　Words & Expressions　Special Terms　Exercises　Supplementary Reading: Are Your Global Team Members Miles Apart?References （課外閱讀參考）

章節(jié)摘錄

　　International Trade（國際貿(mào)易）　　Gains frOm Trade and Regional Agreements　　In the earlier chapter we suggested that trade brings gains to a country，but at the same time，there are both winners and losers． The Stolper-Samuelson theorem made that especially clear．In the Heckscher-Ohlin model the abundant factor gains from trade （through the rise in the relative export price increasing the real return to that factor，used intensively in exports），while the scarce factor loses from trade（through the faU in the relative import price lowering the real return to that factor）．Can we be sure that the gains always exceed the losses?That iS the topic of this chapter．　　We begin with a discussion of“l(fā)ump sum transfers”．whereby the government has the ability to tax the gainers and transfer income to the losers，without changing their behavior in the process．That iS，the lump sum transfers are assumed to be non． distorting．We show that it is indeed possible to achieve ParetoE33 gains from trade，i．e．，a situation where everyone gains．

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