國(guó)際貿(mào)易專業(yè)英語

前言

　　現(xiàn)代經(jīng)濟(jì)發(fā)展的實(shí)踐表明，國(guó)際貿(mào)易是經(jīng)濟(jì)增長(zhǎng)的強(qiáng)大推動(dòng)力。第二次世界大戰(zhàn)后，國(guó)際貿(mào)易的迅速發(fā)展在全球范圍內(nèi)引起了國(guó)際分Z-體系的革命性變革和福利分配格局的重組，極大地促進(jìn)了經(jīng)濟(jì)增長(zhǎng)。中國(guó)實(shí)行改革開放和加入世界貿(mào)易組織，加快了對(duì)外開放的步伐，外貿(mào)業(yè)務(wù)增長(zhǎng)迅速，對(duì)外貿(mào)易對(duì)經(jīng)濟(jì)增長(zhǎng)的貢獻(xiàn)度不斷提高，市場(chǎng)對(duì)外貿(mào)人才的需求急劇增加?！　榱诉m應(yīng)國(guó)際經(jīng)濟(jì)理論的不斷創(chuàng)新與拓展以及外貿(mào)業(yè)務(wù)發(fā)展的需要，加快培養(yǎng)出更多掌握經(jīng)濟(jì)學(xué)理論知識(shí)、具有良好的外語基礎(chǔ)、熟悉WTO的游戲規(guī)則、了解國(guó)際慣例、熟悉國(guó)際市場(chǎng)運(yùn)作規(guī)則、具有敏

內(nèi)容概要

本書采用雙語形式，旨在幫助大專院校相關(guān)專業(yè)的學(xué)生以及從事國(guó)際貿(mào)易的人士了解并掌握有關(guān)國(guó)際貿(mào)易方面的一些基本理論和實(shí)際知識(shí)，提高他們?cè)趪?guó)際經(jīng)貿(mào)交往活動(dòng)中的見識(shí)與能力。    本書共分八個(gè)單元，主要內(nèi)容有：國(guó)際貿(mào)易概論、國(guó)際貿(mào)易理論、經(jīng)濟(jì)一體化、多國(guó)公司，國(guó)際貿(mào)易政策措施、國(guó)際營(yíng)銷、關(guān)稅及貿(mào)易總協(xié)定和世貿(mào)組織、中國(guó)外貿(mào)體制變革及發(fā)展等部分。    為了便于教學(xué)或自學(xué)，每章后面還附有大量練習(xí)和補(bǔ)充閱讀材料，以及詞匯、注釋的中英文對(duì)照。此外，我們?cè)跁淖詈缶帉懥丝傇~匯以及各章練習(xí)答案，方便讀者自學(xué)、查閱。

書籍目錄

Unit One  An Overview of International Business  Ⅰ  An Introduction to International Business    1. Definitions    2. Why Nations Trade?  Ⅱ  History of International Trade  Ⅲ  Protection or Free Trade?  Ⅳ  MNCs and Globalization    1. Global Exchange    2. Have a Break  Ⅴ  Effects of Technology on International Business    Vocabulary    Notes    Related Terms    Post-reading Activities    Supplementary ReadingUnit Two  Theories of International Business Ⅰ  The Age of Mercantilism Ⅱ  The Theory of Absolute Advantage Ⅲ  The Theory of Comparative Advantage Ⅳ  The Factor Proportions Trade Theory Ⅴ  The Leontief Paradox Ⅵ  The Product Cycle Theory    Protectionism    Vocabulary    Notes    Related Terms    Post-reading Activities    Supplementary ReadingUnit Three  Economic Integration  Ⅰ  Levels of Economic Integration    1. Preferential Trade Arrangement (PTA)    2. The Free Trade Area(FTA)    3. The Customs Union    4. The Common Market    5. The Economic Union    6. Monetary Union  Ⅱ  European Integration  Ⅲ  North American Economic Integration  Ⅳ  Integration in Asia    1. ASEAN Free Trade Area(AFTA)    2. The ASEAN Plus Three (APT)    3. Asia-Pacific Economic Cooperation(APEC)    Vocabulary    Notes    Related Terms    Post-reading Activities    Supplementary ReadingUnit Four  Multinational Corporations  Ⅰ  The Multinational Corporate Phenomenon    1. Definitions of the Multinational Corporation　　……Unit Five  Instruments of Trade PolicyUnit Six  International MarketingUnit Seven  GATT and WTOUnit Eight  Market Transition and Development in ChinaAppendix Ⅰ  VocabularyAppendix Ⅱ  Key to the Exercises

章節(jié)摘錄

　　International Marketing　　Marketing, more than any other business function, deals with customers.Although we will soon explore more-detailed definitions of marketing, perhaps thesimplest definition is this one: Marketing is the process of focusing the resourcesand objectives of an organization on environmental opportunities and needs. It isthe link between the organization and the people who buy and use its goods andservice. It is the way organizations determine buyer needs and inform potentialcustomers that their firms can meet those needs by supplying a quality product at areasonable price. And it is the path to developing loyal, long-term customers.Although we may have many different definitions about Marketing, the first andmore fundamental fact about marketing is that it is universal discipline. Marketingis a set of concepts, tools, theories, practices and procedures, and experiences.Together, these elements constitute a teachable and learnable body of knowledge.　　During the past three decades, the concept of marketing has changeddramatically. It has evolved from a focus on the product and on marketing a"better" product where better was on internal standards and values. The objectivewas profit, and the means to achieving the objective was selling, or persuading thepotential customer to exchange his or her money for the companys product.　　Marketing can be defined as a series of activities leading to an exchangetransaction between a seller and a buyer at a profit. Marketing activities center onan organizations efforts to satisfy customer wants and needs with products andservices that offer competitive value. It is defined as a social and managerialprocess by which individuals and groups obtain what they need and want throughcreating and exchanging value with others. Sound marketing is crucial to thesuccess of every organization——large or small, for-profit or not-for-profit,domestic or global.

編輯推薦

　　本系列教材是在編委會(huì)精心策劃、總結(jié)過去教材建設(shè)經(jīng)驗(yàn)的基礎(chǔ)上，借鑒國(guó)內(nèi)外同類經(jīng)驗(yàn)做法，經(jīng)過反復(fù)研究論證推出，具有“新、特、實(shí)、強(qiáng)”等特點(diǎn)。設(shè)計(jì)思路新穎，強(qiáng)調(diào)學(xué)以致用，突出“以學(xué)生為中心”的思想：力求創(chuàng)新寫作體例和研究分析方法；觀點(diǎn)內(nèi)容著力體現(xiàn)前瞻性、動(dòng)態(tài)性，并做到深度和廣度適宜：課程體系體現(xiàn)涉外經(jīng)濟(jì)類專業(yè)特點(diǎn)，采用中文和英語相結(jié)合的辦法，凸現(xiàn)雙語教學(xué)特色；注重實(shí)踐性、實(shí)用性、可操作性。編寫教師陣容龐大，教學(xué)經(jīng)驗(yàn)豐富，研究能力強(qiáng)。

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