大學(xué)商貿(mào)英語談判教程

內(nèi)容概要

《大學(xué)貿(mào)務(wù)英語談判教程》系“大學(xué)商貿(mào)英語教程”系列之一?！　”窘坛滔荡髮W(xué)本科商貿(mào)英語談判教學(xué)用書（配有參考譯文和答案），集商貿(mào)談判的基本概念、理論知識及實踐技巧為一體，涉及商貿(mào)活動的各大環(huán)節(jié)?！　”窘坛叹哂幸韵氯齻€方面的特點：商貿(mào)理論與英語學(xué)習(xí)有機結(jié)合；成功談判與提高英語會話能力相輔相成；將商貿(mào)理論和談判技巧植入實例之中。另外，在本教程再版之際，根據(jù)學(xué)習(xí)者反饋的信息，作了必要的修訂，給出了課文、對話、案例等的參考譯文，也對課文后提出的相關(guān)問題作了引導(dǎo)性的回答。

書籍目錄

PART ONE TEXTS 　Unit One　　Lesson One Introduction 　　　SectionⅠ Readings 　　　　Article1 Introduction to Negotiation 　　　　Article2 Impressive Behavior 　　　SectionⅡDialogs 　　　　Dialog1 Introducing 　　　　Dialog2 Receiving A Call 　　　SectionⅢ Exercises 　　　　Mini Case1 Introducing the Firm to the Potential Customer 　　　　Mini Case2 Finding A Suitable Chinese Tourism Agency 　　Lesson Two Reception 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅠ 　　　　Article2 At the Airport 　　　SectionⅡDialogs 　　　　Dialog1 Meeting the Potential Customer 　　　　Dialog2 Arriving at the Hotel 　　　SectionⅢ Exercises 　　　　Mini Case1 Meeting at the Airport 　　　　Mini Case2 On theWay to the Hotel 　　Lesson Three Visiting A Factory 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅡ 　　　　Article2 The Physical Preparation 　　　SectionⅡDialogs 　　　　Dialog1 Showing Around the Factory 　　　　Dialog2 Visiting theWorkshop 　　　SectionⅢ Exercises　　　　Mini Case1 Showing Around the Plant 　　　　Mini Case2 Showing Around the Offices 　　Lesson Four ExhibitionⅠ 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅢ 　　　　Article2 What Exhibitors Are Thinking 　　　SectionⅡDialogs 　　　　Dialog1 Talking with the Organizer 　　　　Dialog2 Making A Telephone Call 　　　SectionⅢ Exercises 　　　　Mini Case1 Receiving A Letter of Invitation 　　　　Mini Case2 Trying to Know More About the Show　　Lesson Five ExhibitionⅡ 　　　SectionⅠ Readings 　　　　Article1 Negotiation ProcessⅣ 　　　　Article2 Exhibition Booths 　　　SectionⅡDialogs 　　　　Dialog1 Planning to Participate in An ExhibitionⅠ 　　　　Dialog2 Planning to Participate in An ExhibitionⅡ 　　　SectionⅢ Exercises 　　　　Mini Case1 Participating in An Indian Trade Fair 　　　　Mini Case2 Discussing AboutA Decorating Project 　　Lesson Six MarketingⅠ 　　　SectionⅠ Readings 　　　　Article1 Integrative Negotiation and Distributive Negotiation 　　　　Article2 Seven Decision-Making Biases 　　　SectionⅡDialogs 　　　　Dialog1 Introducing A New ProductⅠ 　　　　Dialog2 Introducing A New ProductⅡ 　　　SectionⅢ Exercises 　　　　Mini Case1 Wanting to SellNew Products 　　　　Mini Case2 Talking Abou tOpening An Outlet 　　Lesson Seven MarketingⅡ 　　　SectionⅠ Readings 　　　　Article1 How to NegotiateⅠ 　　　　Article2 Negotiation Dilemma　　　SectionⅡDialogs　　　　Dialog1 Discussing AboutA TV CommercialⅠ 　　　　Dialog2 Discussing AboutA TV CommercialⅡ 　　　SectionⅢ Exercises　　　　Mini Case1 Talking About theWays to Design and Make A New TV Commercial 　　　　Mini Case2 Discussing About theWays to Launch An AdvertisementCampaign　　Lesson Eight Logistics 　　　SectionⅠ Readings 　　　　Article1 How to NegotiateⅡ 　　　　Article2 Why Outsourcing Isn't Always the Best Answer 　　　SectionⅡDialogs 　　　　Dialog1 Discussing About the OutsourcingⅠ 　　　　Dialog2 Discussing About the OutsourcingⅡ 　　　SectionⅢ Exercises 　　　　Mini Case1 Talkingwith A Potential Customer 　　　　Mini Case2 Introducing the Firms ……PART TWO REFERENTIAL TRANSLATIONS AND ANSWERS 附錄 Background know ledge 參考文獻(xiàn)

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