商務(wù)英語高級教程

內(nèi)容概要

《商貿(mào)英語高級教程1》內(nèi)容簡介：本系列教材為引進改編教材，原系列教材是非常成熟的商務(wù)英語系列教材，改編后可適應(yīng)我國高校教學(xué)的需要。該系列教材語言素材真實，相關(guān)教學(xué)和學(xué)習(xí)資源配套完整。共4級，每一級都有學(xué)生用書、練習(xí)冊、教師用書、試題庫和錄音帶，此外配有教學(xué)錄像，并提供網(wǎng)站支持。另外還編有《國際管理》、《商法》、《銀行與金融》和《商務(wù)英語語法與用法》。
本系列教材話題緊跟國際經(jīng)濟發(fā)展形勢，循序漸進地訓(xùn)練學(xué)生用英語進行調(diào)研分析、歸納總結(jié)和使用正確語體作書面或口頭表述的能力。既可以幫助在校生了解真實的商務(wù)環(huán)境和話題，學(xué)習(xí)地道的商務(wù)英語；也可以幫助從事各種經(jīng)濟活動的商務(wù)人員通過語言技能綜合訓(xùn)，較快地提高語言能力。
可作為英語專業(yè)商務(wù)英語方向基礎(chǔ)階段課程教材，也可作為在職人員進修商務(wù)英語高級課程教材或社會培訓(xùn)之用。

書籍目錄

UNIT ONE  Text The Introduction of Economics  Further Reading People Respond to IncentivesUNIT TWO  Text Thinking Like an Economist  Further Reading Why Economists DisagreeUNIT THREE  Text What Is a Market?  Further Reading Market Price in Competitive and Non-competitive MarketUNIT FOUR  Text Speculators and Markets  Further Reading Speculators and MarketsUNIT FIVE  Text The Development of China s Service Sector  Further Reading Problems in China s Service SectorUNIT SIX  Text The Management Functions  Further Reading ControllingUNIT SEVEN  Text Marketing: General Mills Introduces a New Product  Further Reading Consumer PreferencesUNIT EIGHT  Text Why Business Smarts Are Investing Smarts  Further Reading Investments That Pay Today — and TomorrowUNIT NINE  Text Making More Money at Work — CNN s Gerri Willis Offers   Five Tips on How to Fatten Your Paycheck  Further Reading Your Portfolio: 4 Moves for 2006—Don't Guess Whether the Big Risk Is Inflation or Recession. Be Ready for BothUNIT TEN  Text The Value of Information  Further Reading The Value of Information in the Dairy IndustryUNIT ELEVEN  Text Information and Consultation  Further Reading More Emphasis on ProcessUNIT TWELVE  Text Employee Relations: Motivation and Morale  Further Reading Needs of WorkersUNIT THIRTEEN  Text The World after Textile Quotas  Further Reading U.S. Officials Hail Textile Agreement with ChinaUNIT FOURTEEN  Text Evolution of the Payments System  Further Reading Money in the U.S. EconomyUNIT FIFTEEN  Text What Is the Dow Jones Industrial Average， Anyway?  Further Reading Equity Securities: Common Stock

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