大學(xué)商務(wù)英語閱讀教程

內(nèi)容概要

　　《大學(xué)商務(wù)英語閱讀教程》精選了英語國家經(jīng)濟(jì)與商務(wù)類的當(dāng)代著名文章，配有生詞注解、難句解讀、課文注釋、背景知識介紹、商務(wù)英語閱讀技巧講解，內(nèi)容涵蓋商務(wù)英語涉及的主要領(lǐng)域，如經(jīng)濟(jì)學(xué)、國際貿(mào)易、市場營銷、企業(yè)管理、投資、證券、保險、廣告等，兼具理論性和實(shí)用性?！　”緯沁m用于高等院校商務(wù)專業(yè)的教材，也可作對外商務(wù)從業(yè)人員及英語愛好者自學(xué)之用。

書籍目錄

Unit One Finance Intensive ReadingPassage1 When Bankers Bets Go Bad Words&ExpressionsSentence Explanation NotesBackground InformationPassage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China Words&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 CarlyleGroup's Asian Invasion Words&Expressions Notes Passage2 Why the Dollar Is Blooming Again Words&Expressions Notes Extracurricular Reading Passage1 How Banks Pretty up the Profit Picture Passage2 Thai Stocks：What Goes Up Passage3 Inventing to Order Passage4 It s an Office Party in Hong Kong Reading Skills邏輯篇 Unit Two Hum an Resource Management Intensive Reading Passage1 China s Problem of Labor Words&Expressions Sentence ExplanationNotes Background InformationPassage2 No Prizes for Runners-upWords&Expressions Sentence Explanation Notes Background Information Extensive Reading Passage1 The Inside Story（PartⅠ：The Power of Online HR Management）Words&Expressions Notes Passage2 The Inside Story（PartⅡ：Online Training as an Alternative） Words&Expressions Notes Extracurricular Reading Passage1 Organized Labor Revival（PartⅠ：Are Unions Declining in Europe?） Passage2 Organized Labor Revival（PartⅡ：Union Revival，True or Not?） Passage3 Case Study：Is There a Nice Way to Fire Your Employees? Passage4 Hold that Body Count！ Reading Skills快速閱讀篇 Unit Three Marketing Intensive Reading Passage1 Celebrity Endorsements as a Strategy Words&Expressions Sentence Explanation Notes Background InformationPassage2 Challenges in Global Advertising and Promotion Words&Expressions Sentence Explanation NotesBackground Information Extensive Reading Passage1 AdvertisementWords&Expressions NotesPassage2 Marketing to Latinos and African AmericansWords&Expressions Notes Extracurricular ReadingPassage1 Advertising on the Web：Companies Grab the BrassRing Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures：TheRise ofCorporate Branding Passage3 Offering Guarantees to Promote Sales Passage4 Power Pricers：How Smart Companies Use Price as a StrategicTool Reading Skills長難句分析篇 Unit Four Management Unit Five Trade Unit Six Global Economy 附錄：常用商務(wù)英語詞匯表 參考文獻(xiàn)

編輯推薦

　　提高閱讀能力是當(dāng)今英語學(xué)習(xí)的重點(diǎn)，也是英語實(shí)踐的迫切需求。本教材精選了英語國家經(jīng)濟(jì)和商務(wù)類的著名文章，配有生詞注解、難句解讀、課文注釋、背景知識介紹、商務(wù)英語閱讀技巧講解，內(nèi)容涵蓋商務(wù)英語涉及的主要領(lǐng)域，如經(jīng)濟(jì)學(xué)、國際貿(mào)易、市場營銷、企業(yè)管理、投資、證券、保險、廣告等，兼具理論性和實(shí)用性。

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