牛津商務英語教程（中國版）

內(nèi)容概要

隨著我國對外開放力度的不斷加大，英語學習的目的與使用范圍已日趨多元化，對既熟悉國際商務又熟練掌握英語的高級復合型人才的需求也越來越大。正是基于這種廣泛的社會需求，復旦大學出版社與牛津大學出版社合作，引進廣受贊譽的牛津商務英語系列教程。全書分別為《成功通話》、《成功交際》 、《成功會談》、《成功演講》和《成功談判》。  牛津大學出版社以出版高質(zhì)量英語教材馳名，該套英語系列教材有著鮮明的風格與特點：一是實用性強，書中的每一選題都來自經(jīng)濟和商務活動，使讀者通過學習對人的起點，通過VCD和錄音帶等模擬商務活動的真實場景，讓讀者得以進入商務實踐，并在實踐中獲得技能的提升。

書籍目錄

Introduction     1  what is the point?2  making a start3  linking the parts4  the right kind of language5  visual aids6  body language7  finishing off 8  question time9  putting it all togetherPresentation practice extension activities

章節(jié)摘錄

　　6、Your students could do this individually or in small groups．Some basic features you can look for here are things like a clear heading,number of points,amount oftext and so on．Ask your students to present their visual to the rest of the group．This will lead neatly into the next section,where you can review and extend their knowledge and use of the appropriate language for referring to visual information.　　Language knowledge 12 These exercises focus mainly on the vocabulary we use to talk about trends,charts and graphs．In 1,it may be necessary to play the cassette extract twice,the first time for general comprehension,the second time to listen for more specific information．For general comprehension,you could ask if he situation for Marvotto has improved or deteriorated over the last five years．　　Draw your students'attention to some of the more common functional expressions such as I'd fike to draw your attention to..,As you can see…,and Let's look at,or to time markers like over the last ten years,over the next five years,since then or during the same period．You could also discuss how the charts in the Language focus section can best be used．For example,a pie chart is obviously used t0 illustrate market shares．a(chǎn) flow chart to demonstrate processes and procedures,and so on．（Note that in general a table is rarely an effective medium for a presentation；it does not lend itself to the rapid assimilation of data,and works better in a report when the reader has more time to refer to the information.）　　3、These sentences could all come from parts of a presentation accompanied by a visual．It is therefore useful to discuss briefly the subject of the visual,for examplesales,the team,the companyorwe.Clearly this subject will influence the speaker's choice of transitive or intransitive verbs.　　4、Students frequently have difficulty with adjectives and adverbs in these forms,and in particular whether they combine with the noun or the verb.You may find that you need to demonstrate this distinction even for quite advanced students．This exercise should help to clarify these combinations and provide practice in changing from one to the other　　Presentation practicel This activity would work well ifthe class was divided into two groups．One group could focus on sales and profits,the other on the markets．Each group should prepare their visuals,either collectively or individually． 　　……

編輯推薦

　　《牛津商務英語教程：成功演講（教師參考書）（中國版）》由復旦大學出版社引進的牛津商務英語教程（中國版）是一套面向21世紀、為培養(yǎng)復合型人才而編著的專業(yè)英語教材。本套書內(nèi)容是根據(jù)英國約克市內(nèi)家專業(yè)語言和交際培訓公司York Associates的教材研發(fā)而成，涉及商務英語最典型的范疇，即成功通話、成功交際、成功會談、成功演講和成功談判?！　∨＝蛏虅沼⒄Z教程（中國版）抓住商務英語技能這一關(guān)鍵，以語言功能為主線，訓練學生語言綜合應用能力。

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