國(guó)際商務(wù)英語(yǔ)教程

內(nèi)容概要

本書是一本精讀教材，共有28課，每課除課文外，還包括課文中單詞短語(yǔ)、專門名詞及經(jīng)濟(jì)術(shù)語(yǔ)和詞組的解釋、難句注釋和練習(xí)。除每課的練習(xí)外，書中還有四個(gè)復(fù)習(xí)性的綜合練習(xí)。本書最后還附有總詞匯表。     本書課文均取材于美、英等國(guó)的書刊。課文內(nèi)容涉及國(guó)際貿(mào)易、國(guó)際投資、國(guó)際金融、技術(shù)轉(zhuǎn)讓、國(guó)際市場(chǎng)營(yíng)銷等各個(gè)領(lǐng)域。由于本書課文內(nèi)容都反映西方國(guó)家學(xué)者和專家的觀點(diǎn)，讀者在學(xué)習(xí)和使用時(shí)務(wù)請(qǐng)注意。    為了培養(yǎng)、提高學(xué)生在閱讀、翻譯、寫作和口頭表達(dá)等多方面的語(yǔ)言能力，我們?cè)诰帉懜髡n練習(xí)時(shí)力求符合這一要求。    本教程可供高等院校國(guó)際商務(wù)、國(guó)際經(jīng)濟(jì)、國(guó)際貿(mào)易、國(guó)際金融和投資、經(jīng)濟(jì)管理、政治經(jīng)濟(jì)學(xué)以及英語(yǔ)等系科使用，也可作為涉外經(jīng)濟(jì)管理部門、研究機(jī)構(gòu)和企業(yè)工作人員學(xué)習(xí)國(guó)際商務(wù)英語(yǔ)的教材或讀物。

書籍目錄

Lesson One  Forms of International BusinessLesson Two  The Importance of International trade to Economic DevelopmentLesson Three  Nontariff Barriers to TradeLesson Four  The Export ProcessLesson Five  Sales Channels in International tradeLesson Six  intternational Commercial TermsLesson Seven  Export Shipping and Imsurance       REVISION Exercises(LL.1-7)Lesson Eight  Export DocumentationLesson Nine  International Commercial PaymentsLesson Ten  Some Understanding of CountertradeLesson Eleven  Some Methods for selling Know-howLesson Twelve  International Trade in ServicesLesson Thirteen  Federal Express Expands Services InternationallyLesson Fourteen  Motives for International Investments       REVISION Exercises(LL.8-14)Lesson Fifteen  Multinational corporationsLesson Sixteen  Types and Management Systems of Joint VenturesLesson Seventeen  Shanghai:The Remarkable Place to Do Business in ChinaLesson Eighteen  How Unilever Is Making Its Investment Decisions?Lesson Nineteen  The Importance of Marketing in International OperationsLesson Twenty  Assessing International Market OpportunityLesson Twenty-one  Selection of Overseas Markets       REVISION Exercises(LL.15-21)Lesson Twenty-two  Export PricingLesson Twenty-three  Internatioral AdvertisingLesson Twenty-four  Coca-Cola's Global Marketing StrategyLesson Twenty-five What Is the Foreign Exchange Rate?Lesson Twenty-six  Functions of the Foreign Exchange MarketLesson Twenty-seven  Theories of Exchange Rate DeterminationLesson Twenty-eight  Eurocurrency Markets       REVISION Exercises(LL.22-28)Index of New Words & PhrasesIndex of Proper NamesIndex of Economic Terma & Expressions

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