現(xiàn)代經(jīng)貿(mào)英語教程

內(nèi)容概要

內(nèi)容提要
本教程適合高等院校各財經(jīng)系科及英語系科使用，也可作涉外經(jīng)管部門和企業(yè)工
作者學習經(jīng)貿(mào)英語的教材或讀物。
本書課文均取材于當代英、美等國的書刊，內(nèi)容涉及經(jīng)濟理論、金融、投資、保險、
管理、工業(yè)、貿(mào)易以及國際著名大公司的情況介紹等等。全書共有28篇課文，每課包
含單詞、短語、專門名詞、經(jīng)貿(mào)術(shù)語，以及詞組解釋、難句注釋和練習，另外配有四大部
分復(fù)習性綜合練習，書末附有總詞匯表。

書籍目錄

目 錄
前言
1. What Economics Is All about
2. U.S International Trade
3 Sources of Productivity Growth
4. What Is Management?
5. Environmental Factors and the Location of Manufacturing
6. Pressures for Trade Restrictions
7 Small Business in the U.S Economy
Revision Exercises
8. Basic Functions of Commercial Banks
9 Govemment Intervention in the Money Supply and Foreign Exchange
10. The Benefits of Foreign Direct Investment to Host Countries
11. Less Developed Countries' Trade in Manufactures
12. The Determinants of Foreign Exchange Rates
13. Instruments of Trade Policy
14. Factors Affecting Pricing Decisions
Revision Exercises
15. The Nature and Role of Insurance
16. Banking and Business
17. International Money Markets
18. Improving Quality: Lessons from Hewlett-Packard
19. Evolution of Mass-Merchandising Retailers
20. Patterns of Multinational Cooperation
21 Characteristics of High-Technology Industries
Revision Exercises
22. Marketing Services Globally
23. The Forms and Economic Functions ot' Business Firms
24. Protection of Intellectual Property Rights
25. Ford Motor Charges Ahead and into Globalization
26. BankAmerica Struggles to Fulfill Its Founder's Dream
27. The Development of Motivation Theory
28 Steel Collar Workers: How to Use Robots
Revision Exercises
Index of New Words & Phrases
Index of Proper Names
Index of Economic Terms & Expressions

圖書封面

評論、評分、閱讀與下載

---

    現(xiàn)代經(jīng)貿(mào)英語教程 PDF格式下載

---