外貿(mào)英語口語

內(nèi)容概要

　　《實(shí)用英語口語高頻話題：外貿(mào)英語口語》為學(xué)習(xí)外貿(mào)英語的人提供了大量真實(shí)、生動(dòng)的素材，使在學(xué)習(xí)掌握語言技能的同時(shí)，了解現(xiàn)代國際外貿(mào)的現(xiàn)狀，以達(dá)到在體驗(yàn)外貿(mào)中學(xué)習(xí)語言、提高外貿(mào)交際能力的目的。這一特色反映在選材上是豐富多彩的外貿(mào)內(nèi)容，涉及現(xiàn)代市場經(jīng)濟(jì)條件下外貿(mào)活動(dòng)的各個(gè)方面和時(shí)代課題，如全球化、國際營銷、技術(shù)創(chuàng)新、營銷策略、企業(yè)文化、市場競爭、經(jīng)營風(fēng)險(xiǎn)、危機(jī)管理、電子外貿(mào)等。

書籍目錄

Part 1 Trade Preparations貿(mào)易準(zhǔn)備Unit 1 Demanding an Appointment要求會面Unit 2 Fixing Time約定時(shí)間Unit 3 Putting Off an Appointment推遲約會Unit 4 Visiting Clients拜訪客戶Unit 5 Booking Tickets票務(wù)預(yù)訂Unit 6 Entertaining Customers陪客戶娛樂Unit 7 Arranging Meetings安排會議Part 2 Declaration ofMerchandise商品報(bào)關(guān)Unit 1 Commodity Inspection商品檢驗(yàn)Unit 2 Packaging Inspection包裝檢驗(yàn)Unit 3 Business Visa商務(wù)簽證Unit 4 Getting through Customs海關(guān)通關(guān)Unit 5 Inspection at Customs海關(guān)檢查Unit 6 International Revenue國際稅收Unit 7 Departing and Entering a Country出境入境Part 3 Foreign Trade Procedures外貿(mào)業(yè)務(wù)流程Unit 1 Establishing Relationships建立關(guān)系Unit 2 Inquiry詢盤Unit 3 Offer發(fā)盤Unit 4 Order訂貨Unit 5 Payment付款方式Unit 6 Insurance保險(xiǎn)Unit 7 Complaints索賠Part 4 Trade Marketing外貿(mào)營銷Unit 1 Trade Online網(wǎng)上交易Unit 2 E-commerce電子商務(wù)Unit 3 Market Research市場調(diào)研Unit 4 Advertising Marketing廣告營銷Unit 5 Trade Shows貿(mào)易展覽Unit 6 Attending Trade Fairs參加商展Unit 7 Product Presentation產(chǎn)品推介Part 5 Deriving Sectors ofTrade外貿(mào)的衍生環(huán)節(jié)Unit 1 Client Meetings客戶會議Unit 2 Price Negotiation價(jià)格談判Unit 3 Cargo Shipment貨物裝運(yùn)Unit 4 Disputed Arbitration爭議仲裁Unit 5 Bid and Tender招標(biāo)投標(biāo)Unit 6 Contract Signing合同簽訂Unit 7 Trade Relations貿(mào)易關(guān)系Part 6 Business Negotiations貿(mào)易談判Unit 1 Process ofNegotiations談判進(jìn)程Unit 2 Bargaining Consignment Time商談交貨期限Unit 3 Negotiations on Commission傭金洽談Unit 4 ContractNegotiations合同談判Unit 5 Negotiations onTrademark商標(biāo)談判Unit 6 Negotiations onAgency代理談判Unit 7 Negotiations on Technology Transfer技術(shù)轉(zhuǎn)讓談判Part 7 TradeProprieties外貿(mào)禮儀Unit 1 Changing Plans改變計(jì)劃Unit 2 Meeting and Seeing Off迎來送往Unit 3 Room Check-in入住酒店Unit 4 Introductions寒暄介紹Unit 5 Business Treats商業(yè)宴請Unit 6 Showing Visitors Around帶客參觀Unit 7 Presenting Gifts禮尚往來Part 8 Friendly Communications友好交往Unit 1 Apologies and Replies道歉與應(yīng)答Unit 2 Thanks and Replies感謝與應(yīng)答Unit 3 Requests and Replies請求與應(yīng)答Unit 4 Congratulations and Compliments祝賀與贊美Unit 5 Klatch聚會Unit 6 Leave-taking告別Unit 7 Business Letters商務(wù)信函

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