出版時(shí)間:2010-3 出版社:浙江大學(xué)出版社 作者:胡麗純,夏寧滿 主編 頁(yè)數(shù):390
內(nèi)容概要
本教材共有五個(gè)部分,主要內(nèi)容有: 第一部分為聽和說(shuō)(Listening and Speaking),分五個(gè)章節(jié)。其內(nèi)容包括:1)日常生活,2)公共關(guān)系,3)外貿(mào)事務(wù),4)商務(wù)洽談,5)商務(wù)會(huì)展。該部分重視語(yǔ)言共性教學(xué),訓(xùn)練應(yīng)用英語(yǔ)的口語(yǔ)和聽說(shuō)技能。 第二部分為寫作(Writing),分三個(gè)章節(jié)。該部分結(jié)合專業(yè),強(qiáng)調(diào)實(shí)用文體模擬寫作方面的訓(xùn)練。其內(nèi)容包括:1)個(gè)人事務(wù)寫作訓(xùn)練,包括簡(jiǎn)歷、申請(qǐng)信、名片等;2)一般商務(wù)公文寫作訓(xùn)練,包括便條、通知、報(bào)告、邀請(qǐng)函、證明信、感謝信、抱歉信、備忘錄、會(huì)議記錄、圖表等日常商務(wù)寫作內(nèi)容;3)商務(wù)事務(wù)寫作,包括廣告、建立業(yè)務(wù)關(guān)系、推薦信、詢盤和報(bào)盤、訂購(gòu)、支付條款、投訴與調(diào)解等商務(wù)往來(lái)的信函寫作。 第三、四部分為翻譯(口譯和筆譯)(Interpretation and Written Translation),共六個(gè)章節(jié)。其內(nèi)容包括:交際對(duì)話、禮儀用語(yǔ)、信用用語(yǔ)、商務(wù)用語(yǔ)等。 第五部分為商務(wù)同聲打字(Business Audio Typirlg)。包括各種業(yè)務(wù)文字快速錄入。
書籍目錄
Part One Listening and Speaking CHAPTER 1 Daily Life Unit 1 Talking about the News Unit 2 Talking about the Weather Unit 3 Asking for Information Unit 4 Making Appointments Unit 5 Shopping Unit 6 Small Talks CHAPTER 2 Public Relations Unit 1 Job Interview Unit 2 Invitation Unit 3 Introduction Unit 4 Courtesy Unit 5 Welcome Party CHAPTER 3 Foreign Trade Affairs Unit 1 Traveling by Air Unit 2 Meeting Potential Customers Unit 3 At the Hotel Unit 4 At the Restaurant Unit 5 Making Telephone Calls Unit 6 Asking for Directions Unit 7 Sightseeing Unit 8 Drawing Up the Agenda CHAPTER 4 Business Negotiation Unit 1 Inquiries and Offers Unit 2 Price Unit 3 Terms of Payment Unit 4 Shipment Unit 5 Packing Unit 6 Insurance Unit 7 Complaints and Adjustments Unit 8 Signing a Contract CHAPTER 5 Trade ShowPart Two Writing CHAPTER 1 Individual Paperwork Unit 1 Resume Unit 2 Application Unit 3 Cards CHAPTER 2 General Business Paperwork Unit 1 Notes Unit 2 Notices Unit 3 Reports Unit 4 Secretary Documents--Invitation Unit 5 Secretary Documents--Certificates Unit 6 Secretary Documents--Thanks Unit 7 Secretary Documents--Apologies Unit 8 Secretary Documents--Memorandums (Memos) Unit 9 Secretary Documents--Minutes Unit 10 Secretary Documents--Graphics CHAPTER 3 Foreign Trade Paperwork Unit 1 Commercial Advertisements Unit 2 Business Letters--Establishing Business Relations Unit 3 Business Letters--Recommendations Unit 4 Business Letters--Enquiries and Offers Unit 5 Business Letters--Order Letters Unit 6 Business Letters--Terms of Payment Unit 7 Business Letters--Complaints and AdjustmentsPart Three Interpretation CHAPTER 1 Interpreting Interactive Conversations Unit 1 Entertaining Customers (English-Chinese Interpretation) Unit 2 Business Management (English-Chinese Interpretation) Unit 3 A Wish to Invest (English-Chinese Interpretation) Unit 4 Establishing a Joint Venture (English-Chinese Interpretation) CHAPTER 2 Interpreting Ceremonial Speeches Unit 1 Euro-Asian Cooperation (English-Chinese Interpretation) Unit 2 An Opening Speech (English-Chinese Interpretation) CHAPTER 3 Interpreting Informative Speeches Unit 1 Restaurant Etiquette (English-Chinese Interpretation) Unit 2 A Place to Stay (English-Chinese Interpretation) Unit 3 The Information Age (English-Chinese Interpretation) Unit 4 Bilateral Relations (English-Chinese Interpretation) Unit 5 Traditional Holidays (Chinese-English Interpretation) Unit 6 An Ambitious Conglomerate (Chinese-English Interpretation) Unit 7 Acquiring a Second Culture (Chinese-English Interpretation) Unit 8 On Culture Clashes (Chinese-English Interpretation) CHAPTER 4 Interpreting Business Speeches Unit 1 Risk Management (English-Chinese Interpretation) Unit 2 Currency Policies (English-Chinese Interpretation) Unit 3 Foreign Trade Reform (Chinese-English Interpretation) Unit 4 The Growing Financial Industry (Chinese-English Interpretation)Part Four Written Translation CHAPTER 1 English-Chinese Translation Unit 1 A Sales Report from LOUIS VUITTON Unit 2 Cooperation between Visa International and People's Bank of China" CHAPTER 2 Chinese-English Translation Unit 1 China International Consumer Goods Fair Unit 2 Introduction of"BirdPart Five Business Audio Typing CHAPTER 1 Business Audio Typing Unit 1 Memos and Notices Unit 2 Business Letters Unit 3 Minutes Unit 4 Business Reports
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