應用英語綜合能力實訓

內容概要

本教材共有五個部分，主要內容有：    第一部分為聽和說(Listening and Speaking)，分五個章節(jié)。其內容包括：1)日常生活，2)公共關系，3)外貿事務，4)商務洽談，5)商務會展。該部分重視語言共性教學，訓練應用英語的口語和聽說技能。    第二部分為寫作(Writing)，分三個章節(jié)。該部分結合專業(yè)，強調實用文體模擬寫作方面的訓練。其內容包括：1)個人事務寫作訓練，包括簡歷、申請信、名片等；2)一般商務公文寫作訓練，包括便條、通知、報告、邀請函、證明信、感謝信、抱歉信、備忘錄、會議記錄、圖表等日常商務寫作內容；3)商務事務寫作，包括廣告、建立業(yè)務關系、推薦信、詢盤和報盤、訂購、支付條款、投訴與調解等商務往來的信函寫作。    第三、四部分為翻譯(口譯和筆譯)(Interpretation and Written Translation)，共六個章節(jié)。其內容包括：交際對話、禮儀用語、信用用語、商務用語等。    第五部分為商務同聲打字(Business Audio Typirlg)。包括各種業(yè)務文字快速錄入。

書籍目錄

Part One  Listening and Speaking  CHAPTER 1  Daily Life    Unit 1  Talking about the News    Unit 2  Talking about the Weather    Unit 3  Asking for Information    Unit 4  Making Appointments    Unit 5  Shopping    Unit 6  Small Talks  CHAPTER 2  Public Relations    Unit 1  Job Interview    Unit 2  Invitation    Unit 3  Introduction    Unit 4  Courtesy    Unit 5  Welcome Party  CHAPTER 3  Foreign Trade Affairs    Unit 1  Traveling by Air    Unit 2  Meeting Potential Customers    Unit 3  At the Hotel    Unit 4  At the Restaurant    Unit 5  Making Telephone Calls    Unit 6  Asking for Directions    Unit 7  Sightseeing    Unit 8  Drawing Up the Agenda  CHAPTER 4  Business Negotiation    Unit 1  Inquiries and Offers    Unit 2  Price    Unit 3  Terms of Payment    Unit 4  Shipment    Unit 5  Packing    Unit 6  Insurance    Unit 7  Complaints and Adjustments    Unit 8  Signing a Contract  CHAPTER 5  Trade ShowPart Two  Writing  CHAPTER 1  Individual Paperwork    Unit 1  Resume    Unit 2  Application    Unit 3  Cards  CHAPTER 2  General Business Paperwork    Unit 1  Notes    Unit 2  Notices    Unit 3  Reports    Unit 4  Secretary Documents--Invitation    Unit 5  Secretary Documents--Certificates    Unit 6  Secretary Documents--Thanks    Unit 7  Secretary Documents--Apologies    Unit 8  Secretary Documents--Memorandums (Memos)    Unit 9  Secretary Documents--Minutes    Unit 10  Secretary Documents--Graphics  CHAPTER 3  Foreign Trade Paperwork    Unit 1  Commercial Advertisements    Unit 2  Business Letters--Establishing Business Relations    Unit 3  Business Letters--Recommendations    Unit 4  Business Letters--Enquiries and Offers    Unit 5  Business Letters--Order Letters    Unit 6  Business Letters--Terms of Payment    Unit 7  Business Letters--Complaints and AdjustmentsPart Three  Interpretation  CHAPTER 1  Interpreting Interactive Conversations    Unit 1  Entertaining Customers (English-Chinese Interpretation)    Unit 2  Business Management (English-Chinese Interpretation)    Unit 3  A Wish to Invest (English-Chinese Interpretation)    Unit 4  Establishing a Joint Venture (English-Chinese Interpretation)  CHAPTER 2  Interpreting Ceremonial Speeches    Unit 1  Euro-Asian Cooperation (English-Chinese Interpretation)    Unit 2  An Opening Speech (English-Chinese Interpretation)  CHAPTER 3  Interpreting Informative Speeches    Unit 1  Restaurant Etiquette (English-Chinese Interpretation)    Unit 2  A Place to Stay (English-Chinese Interpretation)    Unit 3  The Information Age (English-Chinese Interpretation)    Unit 4  Bilateral Relations (English-Chinese Interpretation)    Unit 5  Traditional Holidays (Chinese-English Interpretation)    Unit 6  An Ambitious Conglomerate (Chinese-English Interpretation)    Unit 7  Acquiring a Second Culture (Chinese-English Interpretation)    Unit 8  On Culture Clashes (Chinese-English Interpretation)  CHAPTER 4  Interpreting Business Speeches    Unit 1  Risk Management (English-Chinese Interpretation)    Unit 2  Currency Policies (English-Chinese Interpretation)    Unit 3  Foreign Trade Reform (Chinese-English Interpretation)    Unit 4  The Growing Financial Industry (Chinese-English Interpretation)Part Four Written Translation  CHAPTER 1  English-Chinese Translation    Unit 1  A Sales Report from LOUIS VUITTON    Unit 2  Cooperation between Visa International and People's Bank of China"  CHAPTER 2  Chinese-English Translation    Unit 1  China International Consumer Goods Fair    Unit 2  Introduction of"BirdPart Five  Business Audio Typing  CHAPTER 1  Business Audio Typing    Unit 1  Memos and Notices    Unit 2  Business Letters    Unit 3  Minutes    Unit 4  Business Reports

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