外貿(mào)英語函電

內(nèi)容概要

現(xiàn)代經(jīng)濟(jì)的實(shí)際發(fā)展表明：國際貿(mào)易是經(jīng)濟(jì)發(fā)展的重要部分和強(qiáng)大動力。改革開放以來，外貿(mào)業(yè)務(wù)迅猛增長，這對中國經(jīng)濟(jì)乃至世界經(jīng)濟(jì)都貢獻(xiàn)巨大，外貿(mào)人才的需求也隨之越來越大。本書借鑒國內(nèi)外外貿(mào)英語函電的結(jié)構(gòu)與體系，緊密結(jié)合我國外貿(mào)業(yè)務(wù)的實(shí)際，通過大量的案例、實(shí)例，系統(tǒng)介紹了外貿(mào)業(yè)務(wù)活動中各種商務(wù)英語的格式與結(jié)構(gòu)、寫作特點(diǎn)、專業(yè)術(shù)語、常用專業(yè)詞匯、相關(guān)句型和常見表達(dá)方式等，使學(xué)生通過實(shí)例，能舉一反三，學(xué)以致用，從而提高外貿(mào)英語水平，熟練掌握外貿(mào)業(yè)務(wù)中常用的英語基本術(shù)語、表達(dá)技巧與技能。    本書倡導(dǎo)“工學(xué)結(jié)合、任務(wù)驅(qū)動、項(xiàng)目導(dǎo)向”的要求，一是在編寫的每個單元、每個部分都明確工作任務(wù)，將外貿(mào)英語函電的工作任務(wù)定位為外貿(mào)英語函電表達(dá)，并將此任務(wù)分解到整個工作單元和工作過程；二是將外貿(mào)英語函電表達(dá)這一工作過程融入學(xué)習(xí)過程，工作場地融人教學(xué)場地，工作情景表現(xiàn)在教學(xué)情景中；三是職業(yè)資格融人考核標(biāo)準(zhǔn)。每單元都通過案例分析，啟發(fā)引導(dǎo)學(xué)生思考和研習(xí)所學(xué)的內(nèi)容。教材的編寫融英語語言與外貿(mào)實(shí)務(wù)為一體，融函電與商務(wù)為一體，融思考與動手為一體，融案例分析與解決問題為一體，融教材與習(xí)題為一體，凸現(xiàn)了顯性能力與隱形能力培養(yǎng)的結(jié)合。    本書在編寫中突出了應(yīng)用為主、夠用為宜、貼近實(shí)際的原則，有助于培養(yǎng)學(xué)生盡快掌握技能，成為應(yīng)用型、復(fù)合型、外向型的外貿(mào)人才。    本書按照外貿(mào)實(shí)務(wù)發(fā)展過程排列，共分14個單元。每個單元主要包括背景知識介紹、案例分析、課文、范例、生詞、短語和習(xí)語、相關(guān)詞匯和短語、參考表達(dá)和課后練習(xí)。

書籍目錄

UNIT1 商務(wù)書信寫作格式UNIT2 建立業(yè)務(wù)關(guān)系UNIT3 詢盤及回復(fù)UNIT4 報(bào)盤和還盤UNIT5 促銷UNIT6 訂單和回執(zhí)UNIT7 包裝和運(yùn)輸U(kuò)NIT8 支付方式UNIT9 開立、修改及延展信用證UNIT10 保險(xiǎn)UNIT11 代理UNIT12 申訴和索賠UNIT13 電子函電UNIT14 貿(mào)易方式APPENDIXⅠ 詞匯總表APPENDIXⅡ 參考文獻(xiàn)

章節(jié)摘錄

　　or other services. There are many forms being used in communication. It includes letters, telegrams, telexes, cables and electronic correspondence But it is clearly seen that business letter is still the main carrier of business communication. So it is the very important for students of business communication to master the skills of reading and writing a good business letter that presents ideas clearly to enable readers to understand with the least possible effort.　　A good business letter can play an important role in trade, increase friendship and obtain complete understanding between the parties involved. Business letter writing is one of the necessary business activities. Only when the letter which conveys the message is faultless can it be an effective business letter. So the following essential principles must be paid more attention to if you want to write an appropriate business letter.　　1.1Principles of Business Letter Writing　　The most effective business letter should be easy to read and easy to understand. They must be friendly and courteous. We should keep the point in mind that business letters play an important role in the development of goodwill and friendly trade relationship. Generally speaking, we need to apply some specific writing principles while writing a business letter. They are: consideration, completeness, correctness, concreteness, conciseness, clarity and courtesy.

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