商務(wù)英語(yǔ)閱讀

內(nèi)容概要

　　《高職高專商務(wù)英語(yǔ)、應(yīng)用英語(yǔ)專業(yè)規(guī)劃教材：商務(wù)英語(yǔ)閱讀》根據(jù)商務(wù)英語(yǔ)的特點(diǎn)及培養(yǎng)目標(biāo)，針對(duì)高職高專學(xué)生的知識(shí)水平，采用“商務(wù)+文化+語(yǔ)言”模式，將商務(wù)理念、商務(wù)案例、商務(wù)文化、商務(wù)英語(yǔ)語(yǔ)言有機(jī)融為一體，內(nèi)容涉及商務(wù)活動(dòng)的各個(gè)重要領(lǐng)域，如經(jīng)濟(jì)改革、經(jīng)濟(jì)理論、國(guó)際貿(mào)易、金融和保險(xiǎn)、證券和投資、企業(yè)管理、市場(chǎng)營(yíng)銷、商業(yè)經(jīng)營(yíng)與廣告、世界貿(mào)易組織等，反映當(dāng)今商務(wù)領(lǐng)域的現(xiàn)狀與發(fā)展趨勢(shì)。
　　在編寫設(shè)計(jì)時(shí)特別注重把握商務(wù)活動(dòng)主題的涵蓋面、商務(wù)知識(shí)的系統(tǒng)性、商務(wù)文化知識(shí)的廣泛性以及語(yǔ)言技能與商務(wù)知識(shí)的平衡性，使學(xué)生能夠基本掌握商務(wù)英語(yǔ)獨(dú)特的語(yǔ)言現(xiàn)象和文體風(fēng)格，提高閱讀和分析能力，最終從整體上提高英語(yǔ)語(yǔ)言水平和跨文化交際的能力。

書(shū)籍目錄

UNIT 1 Economic Reform 經(jīng)濟(jì)改革
Text A RebalancingThe Economy
Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in
China"
UNIT 2 Economics 經(jīng)濟(jì)學(xué)
Text A Market Economy
Text B Rapid GrowthTo Sustain 20 Years
UNIT 3 WTO 世界貿(mào)易組織
Text A WTO-A General Introduction
Text B Principles ofTheTrading System
UNIT 4 InternationalTrade 國(guó)際貿(mào)易
Text A General IntroductionTo InternationalTrade
Text B Multinational Corporation
UNIT 5 Marketing 營(yíng)銷
Text A The Marketing Concept
Text B The Product Life Cycle
UNIT 6 Finance 金融
Text A International Finance
Text B The World Bank
UNIT 7 Insurance 保險(xiǎn)
Text A History of Insurance
Text B Types of Insurance
UNIT 8 Shares, Stocks and Stock Market 股份、股票與股市
Text A Lessons fromThe 1987 Crash
Text B Stock
UNIT 9 Investment 投資
TextA Investment Basics
Text B Investment
UNIT 10 Business Management 商務(wù)管理
Text A HowTo Build a WinningTeam
Text B You HaveTo MakeThem LoveTheir Jobs
UNIT 11 Advertising 廣告
Text A Advertising
Text B Media Selection for Advertisements
UNIT 12 Corporate Culture 企業(yè)文化
Text A AMD Culture MotivatesThe World
Text B Corporate Culture
UNIT 13 Business Negotiation 商務(wù)談判
Text A LearnThe Basics of Business Negotiation
Text B TipsTo Successful Business Negotiation
UNIT 14 Foreign Exchange 外匯
Text A Foreign Exchange
Text B SpotTransactions and ForwardTransactions
UNIT 15 Intellectual Property 知識(shí)產(chǎn)權(quán)
Text A Protect Your Intellectual Property Rights
Text B China's IPR Regime
UNIT 16 Business Contract 商務(wù)合同
Text A Essentials of Making a Business Contract:The galTies That
Bind
Text B IsThis a "Business" Contract?
GLOSSARY

章節(jié)摘錄

　　members upon death. Guilds in the Middle Ages served a similar purpose. The Talmud deals with several aspects of insuring goods. Before insurance was established in the late 17th century, "friendly societies" existed in England, in which people donated amounts of money to a general sum that could be used for emergencies.　　Separate insurance contracts（i.e, insurance policies not bundled with loans or other kinds of contracts） were invented in Genoa in the 14th century, as were insurance pools backed by pledges of landed estates. These new insurance contracts allowed insurance to be separated from investment, a separation of roles that first proved useful in marine insurance. Insurance became far more sophisticated in post-Renaissance Europe, and specialized varieties developed.　　Toward the end of the seventeenth century, Londons growing importance as a centre for trade increased demand for marine insurance. In the late 1680s, Mr. Edward Lloyd opened a coffee house that be- came a popular haunt of ship owners, merchants, and ships captains. and thereby a reliable source of the latest shipping news. It became the meeting place for parties wishing to insure cargoes and ships, and those willing to underwrite such ventures. Today, Lloyds of London remains the leading market （note that it is not an insurance company/ for marine and other specialist types of insurance, but it works rather differently than the more familiar kinds of insurance.　　Insurance as we know it today can be traced to the Great Fire of London, which in 1666 devoured 13,200 houses. In the aftermath of this disaster, Nicholas Barbon opened an office to insure buildings. In 1680, he established Englands first fire insurance company. "The Fire Office", to insure brick and frame homes.

圖書(shū)封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)英語(yǔ)閱讀 PDF格式下載

---