實用商務英語

內(nèi)容概要

《實務商務英語》適用于MBA、商務英語學生，以及有較好日常英語基礎又想提高在現(xiàn)有工作或未來就業(yè)中所需的商務技巧和商務動作能力的學生和在崗商務人士，旨在幫助他們適應中加入WTO以后各行各業(yè)頻繁的國際交流商務往來的需求。    商務英語書籍可謂層不出窮，但大多數(shù)均為基礎的商務英語。本書包括精心挑選的經(jīng)典案例和結合經(jīng)驗的商務技巧兩項內(nèi)容。其中經(jīng)典案例精選國際知名學府的最新經(jīng)典案例及自編實際運用案例，內(nèi)容涉及商務運作的各個方面，而且充分考慮了課堂教學及自學的客觀需求。    本書結合作者多年從事商務活動的經(jīng)驗，不僅為學生提供了職業(yè)化的商務理念，同時充分考慮到學生商務英語語言缺乏規(guī)范性，因此在淡論技巧的同時，又為學生全面歸納了商務英語實踐所需的系統(tǒng)化、規(guī)范化的英語句型，為商務活動的準確性、規(guī)范化和職業(yè)化提供了完善的準備。

書籍目錄

前言Section One Business English Communication  Chapter 1 Presentation    Part Ⅰ Planning and getting started    Part Ⅱ The middle of the presentation    Part Ⅲ The end of the presentation     Part Ⅳ Other tips for perfecting the presentation  Chapter 2 Using the Telephone    Part Ⅰ Preparing for a call    Part Ⅱ Handling complints and other problems  Chapter 3 Arraging Meetings    Part Ⅰ Preparing and arranging for the meeting     Part Ⅱ Ending meeting   Chapter 4 Negotiations    Part Ⅰ The art of negotiation    Part Ⅱ Cultural awareness in international negotation    Part Ⅲ How to have a successful negotiationSection Two Business Simulations and Situations  Chapter 1 Simulations    Part Ⅰ The magazine    Part Ⅱ Polluting the river    Part Ⅲ Quality and personnel    Part Ⅳ Planning for disater     Part Ⅴ A big new feature film    Part Ⅵ Extra perks?  Chapter 2 Business Situations    Part Ⅰ Smoke signals    Part Ⅱ Big fish don't jump    Part Ⅲ The Hohokum virus    Part Ⅳ Dirty workAppendix 1 Interview English and Skills    Part Ⅰ Frquently uesd English in Intervies    Part Ⅱ Skills for a successful interviews    Part Ⅲ Mistakes in interviesAppedndix 2 Business Etiquette    Part Ⅰ 商務就餐注意事項    Part Ⅱ 商務著裝注意事項    Part Ⅲ 體態(tài)語Appendix 3 Language for Discussion

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