實(shí)用商務(wù)英語(yǔ)

內(nèi)容概要

《實(shí)務(wù)商務(wù)英語(yǔ)》適用于MBA、商務(wù)英語(yǔ)學(xué)生，以及有較好日常英語(yǔ)基礎(chǔ)又想提高在現(xiàn)有工作或未來(lái)就業(yè)中所需的商務(wù)技巧和商務(wù)動(dòng)作能力的學(xué)生和在崗商務(wù)人士，旨在幫助他們適應(yīng)中加入WTO以后各行各業(yè)頻繁的國(guó)際交流商務(wù)往來(lái)的需求。    商務(wù)英語(yǔ)書(shū)籍可謂層不出窮，但大多數(shù)均為基礎(chǔ)的商務(wù)英語(yǔ)。本書(shū)包括精心挑選的經(jīng)典案例和結(jié)合經(jīng)驗(yàn)的商務(wù)技巧兩項(xiàng)內(nèi)容。其中經(jīng)典案例精選國(guó)際知名學(xué)府的最新經(jīng)典案例及自編實(shí)際運(yùn)用案例，內(nèi)容涉及商務(wù)運(yùn)作的各個(gè)方面，而且充分考慮了課堂教學(xué)及自學(xué)的客觀需求。    本書(shū)結(jié)合作者多年從事商務(wù)活動(dòng)的經(jīng)驗(yàn)，不僅為學(xué)生提供了職業(yè)化的商務(wù)理念，同時(shí)充分考慮到學(xué)生商務(wù)英語(yǔ)語(yǔ)言缺乏規(guī)范性，因此在淡論技巧的同時(shí)，又為學(xué)生全面歸納了商務(wù)英語(yǔ)實(shí)踐所需的系統(tǒng)化、規(guī)范化的英語(yǔ)句型，為商務(wù)活動(dòng)的準(zhǔn)確性、規(guī)范化和職業(yè)化提供了完善的準(zhǔn)備。

書(shū)籍目錄

前言Section One Business English Communication  Chapter 1 Presentation    Part Ⅰ Planning and getting started    Part Ⅱ The middle of the presentation    Part Ⅲ The end of the presentation     Part Ⅳ Other tips for perfecting the presentation  Chapter 2 Using the Telephone    Part Ⅰ Preparing for a call    Part Ⅱ Handling complints and other problems  Chapter 3 Arraging Meetings    Part Ⅰ Preparing and arranging for the meeting     Part Ⅱ Ending meeting   Chapter 4 Negotiations    Part Ⅰ The art of negotiation    Part Ⅱ Cultural awareness in international negotation    Part Ⅲ How to have a successful negotiationSection Two Business Simulations and Situations  Chapter 1 Simulations    Part Ⅰ The magazine    Part Ⅱ Polluting the river    Part Ⅲ Quality and personnel    Part Ⅳ Planning for disater     Part Ⅴ A big new feature film    Part Ⅵ Extra perks?  Chapter 2 Business Situations    Part Ⅰ Smoke signals    Part Ⅱ Big fish don't jump    Part Ⅲ The Hohokum virus    Part Ⅳ Dirty workAppendix 1 Interview English and Skills    Part Ⅰ Frquently uesd English in Intervies    Part Ⅱ Skills for a successful interviews    Part Ⅲ Mistakes in interviesAppedndix 2 Business Etiquette    Part Ⅰ 商務(wù)就餐注意事項(xiàng)    Part Ⅱ 商務(wù)著裝注意事項(xiàng)    Part Ⅲ 體態(tài)語(yǔ)Appendix 3 Language for Discussion

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