出版時間:2011-11 出版社:武漢大學出版社 作者:王建培 頁數:192
內容概要
《外貿函電專業(yè)英語》為外貿函電專業(yè)英語教材,目的在于培養(yǎng)和提高國際貿易專業(yè)學生的英語書面溝通能力。《外貿函電專業(yè)英語》按照進出口業(yè)務流程由導入、建立業(yè)務關系、合同磋商、合同主要條款和爭議處理等五個模塊組成。除導入模塊外,其他模塊根據需要都有相關的專業(yè)背景知識介紹、經典信函分析、專業(yè)詞匯講解和寫作技巧總結。為加深學生對閱讀技巧的理解、提高閱讀強良和擴大專業(yè)畫瞪,增加了補充閱讀文章。每個模塊中還設計了針對日搦雖、形式多樣的練習。學生如筋肖化理解本書中精選的樣信、較好完成各部分練習,國際商務溝通能力—定會得到明顯提高。
書籍目錄
Module One Introduction
1.1 The Structure and Forms of English Business
Letters
1.1.1 The Structure of English Business
Letters
1.1.2 The Forms of English Business
Letters
1.1.3 Envelope Addressing
1.2 Fundamentals in Writing
1.2.1 Core Issues in Writing
1.2.2 Principles of Business Letter
Writing
1.3 Terms Concerning Commodity
1.3.1 Quality
1.3.2 Quantity
1.3.3 Price
Exercises
Module Two Establishing Business Relations
2.1 Establishing Business Relations
2.1.1 Specimen Letters
2.1.2 Writing Tips
2.1.3 Supplementary Reading
Exercises
2.2 Status Inquiry
2.2.1 Specimen Letters
2.2.2 Writing Tips
2.2.3 Supplementary Reading
Exercises
Module Three Contract Negotiation
3.1 Inquiries & Replies
3.1.1 Specimen Letters
3.1.2 Writing Tips
3.1.3 Supplementary Reading
Exercises
3.2 Offers, Counter-offers & Acceptance
3.2.1 Specimen Letters
3.2.2 Writing Tips
3.2.3 Supplementary Reading
Exercises
3.3 Orders, SalesPurchase Confirmations &
Contracts
3.3.1 Orders
3.3.2 SalesPurchase Confirmations
3.3.3 Contracts
Module Four Contract Clauses
4.1 Packing
4.1.1 Useful Expressions
4.1.2 Specimen Letters
4.1.3 Writing Tips
4.1.4 Supplementary Reading
Exercises
4.2 Transport
4.2.1 Useful Expressions
4.2.2 Specimen Letters 8
4.2.3 Writing Tips
4.2.4 Supplementary Reading
Exercises
4.3 Insurance
4.3.1 Useful Expressions
4.3.2 Specimen Letters
4.3.3 Writing Tips
4.3.4 Supplementary Reading
Exercises
4.4 Payment
4.4.1 Remittance
4.4.2 Collection
4.4.3 Letter of Credit
4.4.4 Other Payment Issues
Exercises
Module Five Settlement of Trade Disputes
5.1 Specimen Letters
5.2 Writing Tips
5.3 Supplementary Reading
Exercises
Appendix I Key to Exercises
Appendix II Specimen Contracts
References
編輯推薦
《21世紀高職高專專業(yè)英語系列教材:外貿函電專業(yè)英語》選取的角度是進出口雙方從建立業(yè)務關系、合同談判和履行以及因執(zhí)行合同產生爭議的處理這一流程的信函往來,也即函電的主角是進出口雙方。本課程在每個模塊的開始有意識地增加了相關專業(yè)背景知識和專業(yè)術語的介紹,樣信的解析方面不僅有專業(yè)語言點的注釋,還以寫作小貼士(writingTips)的形式對每種情景的特定內容進行了梳理和總結,可以起到舉一反三的作用。
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