商務(wù)英語聽力

內(nèi)容概要

《商務(wù)英語聽力》是針對劍橋商務(wù)英語中級和高級證書聽力考試的內(nèi)容和形式，由資深BEC考官編寫的一個分冊。自2006年出版以來，該書受到了廣大考生、讀者的好評，第一版已經(jīng)印刷多次。為了適應(yīng)考試形式的發(fā)展，更加方便和有助于考生備考，編者特將本書進行修訂，出版第二版。
《商務(wù)英語聽力》第二版較之原版有以下顯著特點：第一，將應(yīng)考策略以黑體印刷?？荚嚵鞒膛c應(yīng)考策略以黑體印刷更加醒目，便于讀者直接了解商務(wù)英語聽力中級和高級考試的異同，以及相應(yīng)的應(yīng)考對策。第二，題量加大，每一個單元增加一套模擬試題，便于讀者選擇使用。第三，模擬試題難度加大，增添了與劍橋商務(wù)英語聽力考試全真題難度一致的題目。第四，更新了部分聽力內(nèi)容，使內(nèi)容更加貼近近幾年的商務(wù)英語活動。
本書適合參加BEC考試的考生考前培訓(xùn)、高校商學(xué)院、經(jīng)濟學(xué)院的學(xué)生和一般商務(wù)工作者學(xué)習(xí)英語使用，也是廣大英語愛好者提高商務(wù)英語能力的好幫手。本書由BEC考官程向莉老師主編。

書籍目錄

Ⅰ. BEC 聽力題型介紹及應(yīng)試指導(dǎo)
Ⅱ. Practice Tests
  1. VANTAGE TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
  2. HIGHER TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
Ⅲ. Tapescripts
  1. VANTAGE TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
  2. HIGHER TESTS
    PART ONE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART TWO
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
    PART THREE
    Test 1
    Test 2
    Test 3
    Test 4
    Test 5
    Test 6
Ⅳ. Keys to the Tests
  1. VANTAGE TESTS
  2. HIGHER TESTS
Ⅴ. Appendices 附錄

章節(jié)摘錄

　　It seems a straightforward decision， doesn't it？ Display and selling space in any store is always limited. So a retailer can enhance his profits by doing this. But how？ And which one？ It's back to the same question about pricing and competition. We generally deter- mine what the ideal mix of brand and price should be for a store. And the basic approach we use， is to go through the entire line of products， deleting each in turn， determining the impact this has， then restoring each to the line. Like if you'll remove one of some- thing， what happens to its market share？ Will the customers simply buy the competing product closest in price， or do they stay with the brand but move to the next product up or down in the line？ Or do they go elsewhere to find the product？ We had a store manager who carried among other things seven different brands of electric mixers. We started with the brand A mixer， which had a 10.6 percent market share. When we eliminated it from the line， we found that 4.2 percent of the customers went to one model from brand B， but the remaining 6.4 percent was split among three different models from brand C. Well， brand D to G ran unaffected.

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