會展英語

前言

　　經(jīng)濟(jì)全球化是當(dāng)代世界經(jīng)濟(jì)發(fā)展的重要趨勢。隨著經(jīng)濟(jì)全球化進(jìn)程的不斷加快，會展業(yè)已發(fā)展成為新興的現(xiàn)代服務(wù)貿(mào)易型產(chǎn)業(yè)。會展經(jīng)濟(jì)逐步成為城市發(fā)展新的增長點(diǎn)，同時(shí)也成為衡量一個(gè)城市國際化程度和經(jīng)濟(jì)發(fā)展水平的重要標(biāo)準(zhǔn)之一。當(dāng)前我國會展業(yè)的國際化程度不斷提高，會議和展覽活動都面臨著與國際接軌的嚴(yán)峻挑戰(zhàn)，客觀上要求會展從業(yè)人員具備較強(qiáng)的英語溝通能力，能為各種大型國際會議和展覽活動提供符合國際標(biāo)準(zhǔn)的專業(yè)化服務(wù)。　　為了滿足廣大會展從業(yè)者提高會展商務(wù)英語技能的迫切需要，適應(yīng)當(dāng)前會展專業(yè)教育和培訓(xùn)的飛速發(fā)展，我們特組織高校會展專業(yè)和英語專業(yè)的骨干教師和會展業(yè)界的專業(yè)人士編寫了本書，力求為學(xué)習(xí)者提供一本具有全球化視野和時(shí)代特色的會展專業(yè)英語教材。本教材特點(diǎn)鮮明：第一，內(nèi)容新穎，信息量大，內(nèi)容涉及會展組織和服務(wù)的主要環(huán)節(jié)和工作重點(diǎn)；第二，專業(yè)性和實(shí)用性較強(qiáng)，會話、閱讀和寫作材料均與會展行業(yè)的實(shí)務(wù)操作緊密銜接；第三，突出商務(wù)溝通技能培養(yǎng)，語言難度適宜，英語表達(dá)通俗地道。　　本教材既可作為高校本科和?？茣箤I(yè)、會展職業(yè)培訓(xùn)的教學(xué)用書，也可作為會展從業(yè)人員和有志從事會展工作的學(xué)習(xí)者的自學(xué)參考用書?！　”窘滩母鶕?jù)會展行業(yè)特點(diǎn)以及工作要點(diǎn)，將內(nèi)容分為兩大部分：會議英語和展會英語。每一部分包括七個(gè)單元，每個(gè)單元均有五大模塊：　　模塊一：會展商務(wù)背景。介紹會議和展覽活動的相關(guān)背景和工作指南。　　模塊二：會展交際會話。內(nèi)容涉及會展活動的主要環(huán)節(jié)和工作重點(diǎn)，包括會展介紹、會展策劃、會展預(yù)訂、會展銷售、會展接待、物流服務(wù)、會后旅游和展會調(diào)查。　　模塊三：會展短文閱讀。幫助學(xué)習(xí)者熟悉會展業(yè)務(wù)和工作要點(diǎn)，提高閱讀理解能力。

內(nèi)容概要

本教材由會議英語和展會英語兩大部分組成。各有7個(gè)單元。內(nèi)容涉及會展商務(wù)背景、會展交際會話、會展短文閱讀、會展應(yīng)用文寫作以及綜合練習(xí)。本書的特點(diǎn)：專業(yè)性和實(shí)用性強(qiáng)。填補(bǔ)目前市場沒有此類書的空白。

書籍目錄

Part One English for Conventions  Unit I  Talking about Convention Industry    Background and Direction    Dialogue 1 : What Makes a Great Convention City?    Dialogue 2: Booking a Meeting    Reading: The Historical Development of Convention Industry    Practical Writing: Convention or Meeting Proposal    Exercises  Unit 2  Planning of Meetings and Conventions    Background and Direction    Dialogue 1 : Planning for the Convention    Dialogue 2 : Arranging for the Convention    Reading: The Routine Work of Meeting Planner    Practical Writing: Convention Lead Form    Exercises  Unit 3  Conference enue Selection     Background and Direction     Dialogue 1 : Negotiating about Conference Venue     Dialogue 2 : Site Selection     Reading: Event Venue Selection     Practical Writing: Meeting Room Reservation Form       Exercises Unit 4  Selling and Promoting Conventions     Background and Direction     Dialogue 1 : Bargaining for a Discount     Dialogue 2: Negotiating Conference Facilities     Reading: Event Planning Service     Practical Writing: Convention Registration Form     Exercises  Unit 5  Conference Registration     Background and Direction     Dialogue 1: Convention Registration     Dialogue 2: Registering at Conference     Reading: Convention Registration Service     Practical Writing: Call for Conference     Exercises  Unit 6  Catering Service for Convention     Background and Direction     Dialogue 1 : Catering Arrangement for a Seminar     Dialogue 2: Confirming Catering Service     Reading: Event Catering       Practical Writing: Catering Arrangement     Exercises  Unit 7  Post-conference TourPart Two Englist for Exhibitions  Unit 8  Talking about Exhibition Industry  Unit 9  Exhibition Planning and Marketing  Unit 10  Booking a Stand  Unit 11  Booth Installation and Dismantlement  Unit 12  Exhibition Logistics  Unit 13  Exhibition Reception  Unit 14  Post-exhibition Research and AnalysisKeys to ExercisesAppendix 1 Terminology for ExhibitionsAppendix 2 Sample WritingAppendix 3 FAQ（Frequent Asked Questions）about Trade Show參考書目

章節(jié)摘錄

　　There ale mltlly variations in power supplies.Electricity can bealternating current（ac）or direct current（de）Frequency call be 50 or 60hertz（HZ）or cycles per second.Voltage also valies-evell within thesame city or country.Finally，there are 12 types of attachment plugs in usearound the world and several countries use more than one type.　　Eleetrieal equipment or lighting shipped with your exhibit from theU.S.will likely need transforers or converters that can be very expensiveto rent.It is usually simpler to rent equipment locally-especially officeequipment such as fax machines，copiers，and computers.Shipping aU.S.exhibit witll multiple electrical requirements can be a budget busterdue to the high cost of~ntlng transformers.　　Inadequate Or improper power supply can spell disaster for productsand demos.It can also interfere witli the proper operation of lightingfixtures.Electrical power to your booth may not be avallable 24 hours aday and may even be shut off at.show elosing.This mealis that computersand other sensitive equipment must be powered down before the showdoses each day.　　Typieany trdde show services must be ordered from several providers.Individual Colltac~and order forms are included in the extdbitor manual。Quantities ale often limited so ordering early isalways advisable.　　"While the main booth power supply Or plumbing connection still mustbe.ordered from the tlade show organizer，most，jf not.all work within thestand（booth space）call be done by the stand（booth）builder.thisincludes utility wire distribution（electrical，phones，computernetworking）；plumbing；and hanging graphics.　　Although some trade show veliues seem to be catching Oil to U.S.methods，drayage is still basically an ullknowll.Typically，if your boothships from the U.S，the freight forwarder handleS the oftloading，deliveryto the Stand，and booth crate storage during the trade show.

編輯推薦

　　為了滿足廣大會展從業(yè)者提高會展商務(wù)英語技能的迫切需要，我們特組織高校會展專業(yè)和英語專業(yè)的骨干教師和會展業(yè)界的專業(yè)人士編寫了《會展英語》，力求為學(xué)習(xí)者提供一本具有全球化視野和時(shí)代特色的會展專業(yè)英語教材。

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