商務(wù)英語選讀

前言

　　為了適應(yīng)國際經(jīng)濟(jì)形勢的變化和滿足我國外貿(mào)教育發(fā)展的需求，此次我們對《商務(wù)英語選讀》進(jìn)行了全面的修訂和補(bǔ)充，使內(nèi)容和質(zhì)量更為充實(shí)和完善?！　”緯抻喿⒅亟Y(jié)合英語經(jīng)貿(mào)專業(yè)類學(xué)生的特點(diǎn)，在編寫設(shè)計(jì)上重點(diǎn)突出國際商務(wù)活動(dòng)相關(guān)的內(nèi)容，增加專業(yè)術(shù)語和知識。同時(shí)，強(qiáng)調(diào)對學(xué)生英語基本技能的培養(yǎng)和訓(xùn)練，努力提高學(xué)生實(shí)際運(yùn)用英語的能力，培養(yǎng)全面發(fā)展復(fù)合型國際商務(wù)人才?！　⌒抻喓脱a(bǔ)充的內(nèi)容有：　　1.對個(gè)別章節(jié)的課文與閱讀材料進(jìn)行更新，使之更具時(shí)代性、知識性和趣味性；　　2.增補(bǔ)了與每個(gè)單元課文相關(guān)的語言與文化背景知識；　　3.對每個(gè)單元課文中難度較大的句式和商務(wù)術(shù)語補(bǔ)充了解釋和翻譯。　　編寫上具有以下幾個(gè)特點(diǎn)：　　題材廣泛。本書從國際貿(mào)易、金融證券、貿(mào)易談判、商務(wù)交際和電子商務(wù)等多方面介紹了國際貿(mào)易的領(lǐng)域，內(nèi)容豐富多彩，全面展現(xiàn)了國際商務(wù)活動(dòng)主題的涵蓋面，是一本系統(tǒng)、完整的商務(wù)英語閱讀教材?！　〔牧闲路f。本教材所選的內(nèi)容大部分來源于國內(nèi)外最新原版書籍和文章，觀點(diǎn)新穎、表達(dá)地道。在著重介紹商務(wù)知識與商務(wù)活動(dòng)的同時(shí)，也介紹了語言文化與跨文化交際方面的知識。本書還從構(gòu)詞、句法、中心大意、閱讀技巧等方面介紹了如何提高英語閱讀理解的系列方法，可幫助學(xué)生提高英語閱讀的理解能力。　　專業(yè)突出。本書所用商務(wù)詞匯術(shù)語專業(yè)、準(zhǔn)確，學(xué)生可在學(xué)好專業(yè)課的基礎(chǔ)上，積累商務(wù)知識及標(biāo)準(zhǔn)表達(dá)法，形成本專業(yè)的獨(dú)特優(yōu)勢。

內(nèi)容概要

　　為了適應(yīng)國際經(jīng)濟(jì)形勢的變化和滿足我國外貿(mào)教育發(fā)展的需求，此次編者對《商務(wù)英語選讀》進(jìn)行了全面的修訂和補(bǔ)充，使內(nèi)容和質(zhì)量更為充實(shí)和完善。本書修訂注重結(jié)合英語經(jīng)貿(mào)專業(yè)類學(xué)生的特點(diǎn)，在編寫設(shè)計(jì)上重點(diǎn)突出國際商務(wù)活動(dòng)相關(guān)的內(nèi)容，增加專業(yè)術(shù)語和知識。同時(shí)，強(qiáng)調(diào)對學(xué)生英語基本技能的培養(yǎng)和訓(xùn)練，努力提高學(xué)生實(shí)際運(yùn)用英語的能力，培養(yǎng)全面發(fā)展復(fù)合型國際商務(wù)人才。

書籍目錄

Chapter 1  Cross Culture of Business  Section I　  Text A  Aspects of Culture ( I )　  Reading  Passage 1, Passage 2  Section II　  Text B  Aspects of Culture ( II )　  Reading  Passage 3, Passage 4  Reading Skill  PrereadingChapter 2  Business Etiquette  Section I　  Text A  Everyday Etiquette for Office Life　  Reading  Passage 1, Passage 2  Section II　  Text B  Handshakes　  Reading  Passage 3, Passage 4  Reading Skill  Speed ReadingChapter 3  Insurance  Section I　  Text A  Insurance and Its Functions　  Reading  Passage 1, Passage 2  Section lI　  Text B  Types of Insurance Coverage　  Reading  Passage 3, Passage 4  Reading Skill  SkimmingChapter 4  Global Corporations  Section I　  Text A  Multinationals　  Reading  Passage 1, Passage 2  Section II　  Text B  The Ups and Downs of Sanyo　  Reading  Passage 3, Passage 4  Reading Skill  ScanningChapter 5  Successful Businessmen  Section I　  Text A  Inspiration and Hard Work Made Me an Entrepreneur　  Reading  Passage 1, Passage 2  Section H　  Text B  Malcolm McLean　  Reading  Passage 3, Passage 4  Reading Skill  Context CluesChapter 6  Economy and Business  Section I　  Text A  Big-Thinking Chinese HDTV Maker Looks to the U.S. Market　  Reading  Passage 1, Passage 2  Section lI　  Text B  Pepsi Gets Street Smart 　  Reading  Passage 3, Passage 4  Reading Skill  Main IdeaChapter 7  Advertisements  Section I　  Text A  The Advertising Standards Authority:An Advertising Watchdog　  Reading  Passage 1, Passage 2  Section lI　  Text B  Advertising　  Reading  Passage 3, Passage 4  Reading Skill  Stems and AffixesChapter 8  Internet and E-commerce  Section I　  Text A  Surfing to Success　  Reading  Passage 1, Passage 2  Section II　  Text B  Getting World onto Intemet Train　  Reading  Passage 3, Passage 4  Reading Skill  Paragraph Analysis: Reading for Full UnderstandingKeys to ExercisesVocabularyReferences

章節(jié)摘錄

　　Todays bills are problematic for vending machines. Modern vending machines accept dollar bills， but users still face the frustration of their money being rejected because of folded corners and wrinkled edges.　　One of the great benefits of smart cards is that the cards value can be verified and changed without going through the kind of credit card dial-up system. Transactions can be speeded up， and lines shortened.　　Imagine using the sort of smart card planned by　Visa in an experimental program for the 1996 Atlanta Olympics. Although final plans are still being worked out， the user could get up in the morning with a card he had loaded with， say，$ 200 the day before at an ATM-like machine. He pays for breakfast at a fast food restaurant， pays for a bus ride to an Olympic stadium， then purchases a ticket for the pole vault competition at a machine on-site. In the hot afternoon sun， he stops by a vending machine to purchase a cool drink with the card， then pauses at a nearby telephone to call home， also using the card.　　With the value of the card reduced， he might stop at an ATM to add another $100. （One of the virtues of the card is that if it is lost， only its current value is put at risk， and not an entire line of credit.） Or he might exhaust the　cards　value　and simply　throw　it away.　In　the　Visa experiment， the cards will be disposable.　　Converting to smart cards will require massive， but gradual， refitting or replacement of equipment in stores， restaurants， and telephones. The first smart cards will carry the conventional magnetic stripe so they can be used like traditional credit cards in addition to their "smart" functions.The transition will likely be a quiet， almost unnoticed process. And its already happening.

編輯推薦

　　高等院校商務(wù)專業(yè)系列教材，21世紀(jì)商務(wù)人士必備工具書，內(nèi)容涵蓋當(dāng)今國際商務(wù)最新觀點(diǎn)、最新動(dòng)態(tài)，幫助您迎接新世紀(jì)國際商務(wù)業(yè)態(tài)的新挑戰(zhàn)。

圖書封面

評論、評分、閱讀與下載

---

    商務(wù)英語選讀 PDF格式下載

---