商務英語選讀

前言

　　為了適應國際經濟形勢的變化和滿足我國外貿教育發(fā)展的需求，此次我們對《商務英語選讀》進行了全面的修訂和補充，使內容和質量更為充實和完善?！　”緯抻喿⒅亟Y合英語經貿專業(yè)類學生的特點，在編寫設計上重點突出國際商務活動相關的內容，增加專業(yè)術語和知識。同時，強調對學生英語基本技能的培養(yǎng)和訓練，努力提高學生實際運用英語的能力，培養(yǎng)全面發(fā)展復合型國際商務人才。　　修訂和補充的內容有：　　1.對個別章節(jié)的課文與閱讀材料進行更新，使之更具時代性、知識性和趣味性；　　2.增補了與每個單元課文相關的語言與文化背景知識；　　3.對每個單元課文中難度較大的句式和商務術語補充了解釋和翻譯。　　編寫上具有以下幾個特點：　　題材廣泛。本書從國際貿易、金融證券、貿易談判、商務交際和電子商務等多方面介紹了國際貿易的領域，內容豐富多彩，全面展現了國際商務活動主題的涵蓋面，是一本系統(tǒng)、完整的商務英語閱讀教材?！　〔牧闲路f。本教材所選的內容大部分來源于國內外最新原版書籍和文章，觀點新穎、表達地道。在著重介紹商務知識與商務活動的同時，也介紹了語言文化與跨文化交際方面的知識。本書還從構詞、句法、中心大意、閱讀技巧等方面介紹了如何提高英語閱讀理解的系列方法，可幫助學生提高英語閱讀的理解能力。　　專業(yè)突出。本書所用商務詞匯術語專業(yè)、準確，學生可在學好專業(yè)課的基礎上，積累商務知識及標準表達法，形成本專業(yè)的獨特優(yōu)勢。

內容概要

　　為了適應國際經濟形勢的變化和滿足我國外貿教育發(fā)展的需求，此次編者對《商務英語選讀》進行了全面的修訂和補充，使內容和質量更為充實和完善。本書修訂注重結合英語經貿專業(yè)類學生的特點，在編寫設計上重點突出國際商務活動相關的內容，增加專業(yè)術語和知識。同時，強調對學生英語基本技能的培養(yǎng)和訓練，努力提高學生實際運用英語的能力，培養(yǎng)全面發(fā)展復合型國際商務人才。

書籍目錄

Chapter 1  Cross Culture of Business  Section I　  Text A  Aspects of Culture ( I )　  Reading  Passage 1, Passage 2  Section II　  Text B  Aspects of Culture ( II )　  Reading  Passage 3, Passage 4  Reading Skill  PrereadingChapter 2  Business Etiquette  Section I　  Text A  Everyday Etiquette for Office Life　  Reading  Passage 1, Passage 2  Section II　  Text B  Handshakes　  Reading  Passage 3, Passage 4  Reading Skill  Speed ReadingChapter 3  Insurance  Section I　  Text A  Insurance and Its Functions　  Reading  Passage 1, Passage 2  Section lI　  Text B  Types of Insurance Coverage　  Reading  Passage 3, Passage 4  Reading Skill  SkimmingChapter 4  Global Corporations  Section I　  Text A  Multinationals　  Reading  Passage 1, Passage 2  Section II　  Text B  The Ups and Downs of Sanyo　  Reading  Passage 3, Passage 4  Reading Skill  ScanningChapter 5  Successful Businessmen  Section I　  Text A  Inspiration and Hard Work Made Me an Entrepreneur　  Reading  Passage 1, Passage 2  Section H　  Text B  Malcolm McLean　  Reading  Passage 3, Passage 4  Reading Skill  Context CluesChapter 6  Economy and Business  Section I　  Text A  Big-Thinking Chinese HDTV Maker Looks to the U.S. Market　  Reading  Passage 1, Passage 2  Section lI　  Text B  Pepsi Gets Street Smart 　  Reading  Passage 3, Passage 4  Reading Skill  Main IdeaChapter 7  Advertisements  Section I　  Text A  The Advertising Standards Authority:An Advertising Watchdog　  Reading  Passage 1, Passage 2  Section lI　  Text B  Advertising　  Reading  Passage 3, Passage 4  Reading Skill  Stems and AffixesChapter 8  Internet and E-commerce  Section I　  Text A  Surfing to Success　  Reading  Passage 1, Passage 2  Section II　  Text B  Getting World onto Intemet Train　  Reading  Passage 3, Passage 4  Reading Skill  Paragraph Analysis: Reading for Full UnderstandingKeys to ExercisesVocabularyReferences

章節(jié)摘錄

　　Todays bills are problematic for vending machines. Modern vending machines accept dollar bills， but users still face the frustration of their money being rejected because of folded corners and wrinkled edges.　　One of the great benefits of smart cards is that the cards value can be verified and changed without going through the kind of credit card dial-up system. Transactions can be speeded up， and lines shortened.　　Imagine using the sort of smart card planned by　Visa in an experimental program for the 1996 Atlanta Olympics. Although final plans are still being worked out， the user could get up in the morning with a card he had loaded with， say，$ 200 the day before at an ATM-like machine. He pays for breakfast at a fast food restaurant， pays for a bus ride to an Olympic stadium， then purchases a ticket for the pole vault competition at a machine on-site. In the hot afternoon sun， he stops by a vending machine to purchase a cool drink with the card， then pauses at a nearby telephone to call home， also using the card.　　With the value of the card reduced， he might stop at an ATM to add another $100. （One of the virtues of the card is that if it is lost， only its current value is put at risk， and not an entire line of credit.） Or he might exhaust the　cards　value　and simply　throw　it away.　In　the　Visa experiment， the cards will be disposable.　　Converting to smart cards will require massive， but gradual， refitting or replacement of equipment in stores， restaurants， and telephones. The first smart cards will carry the conventional magnetic stripe so they can be used like traditional credit cards in addition to their "smart" functions.The transition will likely be a quiet， almost unnoticed process. And its already happening.

編輯推薦

　　高等院校商務專業(yè)系列教材，21世紀商務人士必備工具書，內容涵蓋當今國際商務最新觀點、最新動態(tài)，幫助您迎接新世紀國際商務業(yè)態(tài)的新挑戰(zhàn)。

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