電子商務(wù)英語(yǔ)

內(nèi)容概要

　　本書共有十個(gè)章節(jié)，系統(tǒng)而又全面地介紹了電子商務(wù)的基礎(chǔ)知識(shí)，對(duì)其中關(guān)鍵的電子商務(wù)術(shù)語(yǔ)均給出了注釋。其中網(wǎng)上時(shí)文閱讀文章針對(duì)性、時(shí)效性很強(qiáng)。本書注重理論與實(shí)際應(yīng)用相結(jié)合。對(duì)引導(dǎo)學(xué)生和讀者積極參加實(shí)踐活動(dòng)，將書本的知識(shí)轉(zhuǎn)化為一種謀生的手段有極大的幫助和參考價(jià)值。為了更好的配合教學(xué)，本書還配有課件供師生參考使用?！　”緯Y(jié)合電子商務(wù)專業(yè)教學(xué)的實(shí)際需要，以其教學(xué)大綱為參考，通過國(guó)際權(quán)威機(jī)構(gòu)、知名媒體和專業(yè)網(wǎng)站等途徑采集出難度適中，涉及電子商務(wù)的歷史、發(fā)展和理論；電子商務(wù)企業(yè)對(duì)客戶、企業(yè)對(duì)企業(yè)的運(yùn)作流程，網(wǎng)上支付網(wǎng)絡(luò)安全，電子政務(wù)和電子商務(wù)的發(fā)展前景。內(nèi)容豐富，具有新穎性、實(shí)用性和前瞻性，將電子商務(wù)知識(shí)與英語(yǔ)學(xué)習(xí)有機(jī)地結(jié)合起來，適合高等院校電子商務(wù)專業(yè)、外貿(mào)專業(yè)及商務(wù)英語(yǔ)專業(yè)的學(xué)生使用，也可供網(wǎng)絡(luò)、商貿(mào)人員參考。

書籍目錄

Chapter 1 Internet and World Wide WebSection A E-Businen EssentialsThe ABC of Internet and World Wide WebSection B Online Reading MaterialThe Intemet and BusinessSection C Online SurfingWhat We Will Need to Get StaxtedSection D Supplementary ReadingE-English Rules the WavesChapter 2 Electronic Business BasicsSection A E.Business EssentialsDefining E-BusinessSection B Online Reading MaterialPower at LastSection C Online SurfingAn E-mail AccountSection D Supplementary ReadingWhats the Meaning of @ in the E-marl AddressChapter 3 Business-to-Business E-BusinessSection A E.Business EssentialsDefining Business-to-Business E-BusinessSection B Online Reading MaterialHow Business-to-Business WorksSection C Online SurfingSearch Engines and DLrectonesSection D Supplementary ReadingGoogle Is Adding Maior Libraries to Its DatabaseChapter 4 Business-to-Consumer E-BusinessSection A E.Business EssentialsDefining Business-to-Consumer E-BusinessSection B Online Reading MaterialUnderstanding B2C E-BusinessSection C Online SurfingWeb Address and Domain NamesSection D Supplementary ReadingFrom a Librarian to Americas Richest Man.Chapter 5 E-Business Web SiteSection A E-Business EssentialsReviewing Web Hosting VocabularySection B Online Reading MaterialUsability of the E-Business Web SiteSection C Online SurfingVisiting Online StoresSection D Supplementary ReadingBig Media， Little BlogosphereChapter 6 Marketing Strategy for E-Business （ Ⅰ ）Section A E-Business EssentialsIdentifying Marketing IssuesSection B Online Reading MaterialE-Marketing PlanningSection C Online SurfingOnline Advertising： Banner AdsSection D Supplementary ReadingChina Promises Intemet BountyChapter 7 Marketing Strategy for E-Business （ Ⅱ ）Section A E-Business Essentials ~Market Research for E-BusinessSection B Online Reading MaterialApplying the Marketing Mix to E-BusinessSection C Online SurfingOnline FormsSection D Supplementary ReadingHow Auction Sites Work OnlineChapter 8 Electronic PaymentsChapter 9 Security IssuesChapter 10 Customer Service Strategies閱讀材料參考譯文參考書目

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    電子商務(wù)英語(yǔ) PDF格式下載

---