電子商務英語

內容概要

　　本書共有十個章節(jié)，系統(tǒng)而又全面地介紹了電子商務的基礎知識，對其中關鍵的電子商務術語均給出了注釋。其中網(wǎng)上時文閱讀文章針對性、時效性很強。本書注重理論與實際應用相結合。對引導學生和讀者積極參加實踐活動，將書本的知識轉化為一種謀生的手段有極大的幫助和參考價值。為了更好的配合教學，本書還配有課件供師生參考使用?！　”緯Y合電子商務專業(yè)教學的實際需要，以其教學大綱為參考，通過國際權威機構、知名媒體和專業(yè)網(wǎng)站等途徑采集出難度適中，涉及電子商務的歷史、發(fā)展和理論；電子商務企業(yè)對客戶、企業(yè)對企業(yè)的運作流程，網(wǎng)上支付網(wǎng)絡安全，電子政務和電子商務的發(fā)展前景。內容豐富，具有新穎性、實用性和前瞻性，將電子商務知識與英語學習有機地結合起來，適合高等院校電子商務專業(yè)、外貿專業(yè)及商務英語專業(yè)的學生使用，也可供網(wǎng)絡、商貿人員參考。

書籍目錄

Chapter 1 Internet and World Wide WebSection A E-Businen EssentialsThe ABC of Internet and World Wide WebSection B Online Reading MaterialThe Intemet and BusinessSection C Online SurfingWhat We Will Need to Get StaxtedSection D Supplementary ReadingE-English Rules the WavesChapter 2 Electronic Business BasicsSection A E.Business EssentialsDefining E-BusinessSection B Online Reading MaterialPower at LastSection C Online SurfingAn E-mail AccountSection D Supplementary ReadingWhats the Meaning of @ in the E-marl AddressChapter 3 Business-to-Business E-BusinessSection A E.Business EssentialsDefining Business-to-Business E-BusinessSection B Online Reading MaterialHow Business-to-Business WorksSection C Online SurfingSearch Engines and DLrectonesSection D Supplementary ReadingGoogle Is Adding Maior Libraries to Its DatabaseChapter 4 Business-to-Consumer E-BusinessSection A E.Business EssentialsDefining Business-to-Consumer E-BusinessSection B Online Reading MaterialUnderstanding B2C E-BusinessSection C Online SurfingWeb Address and Domain NamesSection D Supplementary ReadingFrom a Librarian to Americas Richest Man.Chapter 5 E-Business Web SiteSection A E-Business EssentialsReviewing Web Hosting VocabularySection B Online Reading MaterialUsability of the E-Business Web SiteSection C Online SurfingVisiting Online StoresSection D Supplementary ReadingBig Media， Little BlogosphereChapter 6 Marketing Strategy for E-Business （ Ⅰ ）Section A E-Business EssentialsIdentifying Marketing IssuesSection B Online Reading MaterialE-Marketing PlanningSection C Online SurfingOnline Advertising： Banner AdsSection D Supplementary ReadingChina Promises Intemet BountyChapter 7 Marketing Strategy for E-Business （ Ⅱ ）Section A E-Business Essentials ~Market Research for E-BusinessSection B Online Reading MaterialApplying the Marketing Mix to E-BusinessSection C Online SurfingOnline FormsSection D Supplementary ReadingHow Auction Sites Work OnlineChapter 8 Electronic PaymentsChapter 9 Security IssuesChapter 10 Customer Service Strategies閱讀材料參考譯文參考書目

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