商務(wù)跨文化交際

內(nèi)容概要

　　《商務(wù)跨文化交際》結(jié)合文化學(xué)和國(guó)際商務(wù)的幾個(gè)層面結(jié)合豐富案例進(jìn)行跨文化交流基本技能的訓(xùn)練，涉及國(guó)際交流中的文化沖突、不同文化對(duì)談判方式的影響等。

書(shū)籍目錄

Chapter 1 General IntroductionSection 1 What Is Communication Like？Section 2 What Is Cross-Chultural Communication？Section 3 What Does Cross-Cultural Communication Mean to Business People？Supplementary Reading：Monsieru MickeyChapter 2 Face to FaceSection 1 How to Make Introduction？Section 2 How to Deal with Business Cards？Section 3 What Should We Say for Small Chat？Supplementary Reading：Individualism and CollectivismChapter 3 Social InteractionSection 1 How to Schedule Visiting and Entertaining？Section 2 ABC for Gifts ExchangingSection 3 How to Make a Disagreement Pleasant？Supplementary Reading：Spoken Communication-Ways of Listening and SpeakingChapter 4 Gender CommunicationSection 1 Are There Any Differences in Male and Female's Communication？Section 2 How Are Roles Females Playing in Intemational Business？Section 3 A Loser or Winner in the Game？Supplementary Reading：Why Are Women and Men Different？Chapter 5 Non-Verbal CommunicationSection 1 What Is the Range of Non-Verbal Communication in Business？Section 2 Similar Encoding and Decoding of Non-Verbal SignalsSection 3 Sinilar Encoding with Different Decdoing of Non-Verbal SignalsSupplementary Reading：Could you Read Them？Chapter 6 Cultural ConflictionChapter 7 Business InteractionChapter 8 At the OfficeChapter 9 Global MarketingAppendix 1 Major Busioness CountriesAppendix 2 The 40 Top Brands in the WorldAppendix 3 Major Official TitlesAppendix 4 Some Major International Economic and Trade OrganizationsAppendix 5 Major World MediaBibliography（參考書(shū)目）

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