出版時間:2003-6-1 出版社:武漢大學出版社 作者:馮瑋 頁數:264 字數:306000
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內容概要
本書是21世紀旅游管理專業(yè)系列教材叢書之一,本教材選題廣泛,并緊扣教育部頒發(fā)的高等院校旅游管理專業(yè)教學指導計劃。教材編寫注重理論闡述與案例分析相結合,既考慮到國內外旅游業(yè)發(fā)展的現(xiàn)實需要,又注重理論研究的超前性和未來旅游業(yè)發(fā)展的宏觀態(tài)勢,既系統(tǒng)總結了旅游學科發(fā)展的研究現(xiàn)狀和取得的研究成果,又指出了不同研究內容的未來發(fā)展文獻,既注重使讀者易于掌握研究的理論和方法,又兼顧技能的培養(yǎng),體現(xiàn)系統(tǒng)、創(chuàng)新、前瞻、實用的特色。本書是一本導游英語專業(yè)教材,全書共12課,每課包括五大部分。本書適用于旅游管理專業(yè)導游英語課程,高等職業(yè)技術學院導游專業(yè),以及在職導游人員和有志從事導游工作的人員。
書籍目錄
Unit 1 Receiving the Guests Background and Direction Dialogue 1:Meeting Tourists at the Airport Dialogue 2:Meeting Tourists at the Station Reading:Welcome Speech Exercises Supplementary Reading:Jiuzhaigou ValleyUnit 2 On the Way to Hotel Backgroud and Direction Dialogue 1:On the Way to the Hotel(1) Dialogue 2:On the Way to the Hotel(2) Reading:Wuhan Internation Exhibiton Center Exercises Supplementary Reading: Mount HuangshanUnit 3 Arriving at the Hotel Backgroud and Direction Dialogue 1:Check-in at the Hotel Dialogue 2:Checking Out Reading:Hospitality Industry Exercises Supplementary Reading:The Imperial Mausoleum and Terracootta ArmyUnit 4 Talking about Tour Arrangement Backgroud and Direction Dialogue 1:Discussing the Itinerary Dialogue 2:Travel Arrangement Reading:Package Tour Exercises Supplementary Reading:Suzhou GardensUnit 5 Shopping Backgroud and Direction Dialogue 1:At the Souvenir Shop Dialogue 2:At the Arts and Crafts Store Reading:Jianghan Road Commercial Pedestrian Street Exercises Supplementary Reading:The Summer PalaceUnit 6 Tours of Historical Sites and RelicsUnit 7 City TourUnit 8 Tour of MountainsUnit 9 Tour of CavesUnit 10 Tour of Reivers and LakesUnit 11 Tour of TemplesUnit 12 DepartureKeys to Exercises
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