實用商貿(mào)英語

內(nèi)容概要

本書從系統(tǒng)的商貿(mào)基本概念和慣用表達(dá)在商務(wù)環(huán)境中的應(yīng)用入手，系統(tǒng)地介紹了商務(wù)實用基礎(chǔ)知識，并為致力于提高英語交流水平的人士提供了職場上必備的英語書信寫作技巧和口頭報告常用表達(dá)及句型，旨在幫助商務(wù)英語學(xué)習(xí)者和工作者能夠以更加高效的方法學(xué)習(xí)商務(wù)知識，增加自身商務(wù)交流實踐能力，并同時提高英語水平。     全書由16個單元組成，各單元間互相聯(lián)系，由淺入深、循序漸進(jìn)地引導(dǎo)學(xué)習(xí)者了解職場基本概念和商貿(mào)運(yùn)營操作過程。

書籍目錄

前言Unit 1  Business and Company  1.1  Business Organizations  1.2  Setting up a Business: Knowing Your Overheads  1.3  Business Sales Force  1.4  Business Word Groups  1.5  Building Business Phrases [1] : Verb + Noun  1.6  Building Business Phrases [2] : Adjective + Noun  1.7  Building Business Phrases [3] : of Expressions  1.8  Building Business Phrases [4] : Two-word ExpressionsUnit 2  Operation in the Office  2. 1  Staff  2. 2  Becoming a Manager  2.3  Word Selection in Contexts  2.4  Increasing Efficiency  2.5  The Electronic Office  2.6  Time MetaphorsUnit 3  Finance  3.1  Who's Who in Finance  3.2  Which Is Which in Finance  3.3  Financial Documents  3.4  Common Acronyms and Abbreviations  3.5  Key Terms in Financial Planning  3.6  What's a Master Budget  3.7  Working Out the Break-even PointUnit 4  Accounting  4. 1  Accounting  4. 2  Taxation  4. 3  Word Partnerships--Tax  4. 4  Pay  4. 5  Popular Accounting Terms [1]  4. 6  Popular Accounting Terms [2]Unit 5  Banking  5.1  Key Terms in Banking  5.2  Banking Services [1]  5.3  Banking Services [2]  5.4  Cash Terms  5.5  Borrowing and Lending  5.6  Interest Rates  5.7  Liquid Metaphors [1]  5.8  Liquid Metaphors [2]Unit 6  Investments & Stocks  6. 1  What Are Stocks or Shares  6. 2  Key Terms in Stocks  6. 3  The Stock Market  6.4  Investments  6. 5  Market News  6. 6  Market Price IdiomsUnit 7  The Economic Environment  7. 1  Understanding News Reports [1]  7.2  Understanding News Reports [2]  7.3  Managing the Economy  7.4  Ecopomic Performance  7.5  Media Idiomatic Expressions -- Colorful Language  7.6  Basic Economic Terms  7.7  The Business Cycle  7.8  Phrasal Verbs -- RecessionUnit 8  Marketing  8.1  Marketing Principles  8.2  The Seven P's  8.3  Buying Behavior  8.4  Marketing Planning [1]  8.5  Marketing Planning [2]  8.6  A New Market  8.7  The Marketing Mix  8.8  Marketing Forecasting [1]  8.9  Marketing Forecasting [2]  8.10  Key Planning Terms  8.11  Choose the Marketing WordsUnit 9  Costing & Pricing  9. 1  Costing Word Partnerships  9.2  Costs  9.3  Identifying Costs  9.4  If the Price Is Right  9.5  Pricing Strategy [1]  9.6  Pricing Strategy [2]  9.7  Pricing-Strategy [3]  9.8  Pricing Policy  9.9  Price Fixing  9. 10  Aggressive PricingUnit 10  Advertising and Promotion  10. 1  Planning Advertising  10. 2  Advertising [1]  10. 3  Advertising [2]  10. 4  Advertisements  10. 5  Types of Promotion  10. 6  Strategies of Promotion  10. 7  Public RelationsUnit 11  International Trade  11.1  Import & Export  11.2  International Trade  11.3  Enquiry and Quotation  11.4  Customs  11.5  Payments in International Trade  11.6  Import & Export Abbreviations  11.7  Shipping  11.8  DistributionUnit 12  Business Letters  12. 1  Business Letter Writing Stages  12. 2  The Format of Business Letters  12.3  To Open and Close a Letter  12.4  Identifying Letter Sections  12.5  Composing Business Letters  12. 6  Business Letter SamplesUnit 13  Job Search Letters  13.1  Resume Writing  13.2  Examples of Resume  13.3  Cover Letter  13.4  Cover Letter Practice [1]  13.5  Cover Letter Practice [2]  13.6  Types of Job Search Letters  13.7  Job Advertisements  13.8  Action VerbsUnit 14  Job Interviews  14. 1  Interview Process  14. 2  Interview Preparation  14. 3  Questions Often Asked by Interviewers  14. 4  Questions Asked of Interviewer  14.5  Rejections Are Learning Opportunities  14.6  Responding to Job OffersUnit 15  Oral Presentations  15.1  Opening a Presentation  15.2  Developing a Presentation Topic  15.3  Completing a Presentation  15.4  Examples of Presentation  15, 5  Structuring a Presentation  15.6  Holding a Meeting  15.7  Presentation Voice Practice: Using Your VoiceUnit 16  Clarity in Business Expressions  16. 1  Confusing Words  16.2  Common Expressions [1] : with Take  16. 3  Common Expressions [2] : with In  16. 4  Common Expressions [3] : Make or Do?  16. 5  Word Formation [1]  16.6  Word Formation [2] : Opposites  16.7  Choose the Modifiers [1] : Adjectives  16. 8  Choose the Modifiers [2] : Adverbs  16.9  Idioms [1] : Color Idiom  16.10  Idioms [2]  16. 11  British English vs. American EnglishAnswer KeyHighlights in English and Chinese 各章重難點(diǎn)詞匯(中英文)Further Reading

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