傳媒英語(yǔ)實(shí)踐技能（下冊(cè)）

內(nèi)容概要

《傳媒英語(yǔ)實(shí)踐技能》分為上、下兩冊(cè)，主要為傳媒院校學(xué)生學(xué)習(xí)英語(yǔ)知識(shí)，實(shí)踐聽、說、讀、寫、譯技能而編寫。    本書首先對(duì)聽力、語(yǔ)法、閱讀理解、選詞填空、完型填空、寫作、翻譯方面的知識(shí)要點(diǎn)和考試重點(diǎn)進(jìn)行梳理并加以提煉，提供了較為全面的工具書性質(zhì)的資料，使學(xué)生閱后一目了然，以達(dá)事半功倍之效。對(duì)于準(zhǔn)備大學(xué)英語(yǔ)四級(jí)考試的學(xué)生而言，本書尤為實(shí)用。    傳媒類專業(yè)是國(guó)際化程度極高的專業(yè)，從業(yè)人員必須具備較好的英語(yǔ)應(yīng)用能力和溝通能力，了解傳媒行業(yè)的詞匯、術(shù)語(yǔ)、遣詞造句的特色等。鑒于此，本書對(duì)傳媒英語(yǔ)，尤其是英語(yǔ)新聞的聽、讀、寫、譯的一般規(guī)律和特點(diǎn)進(jìn)行了初步的探討和歸納。這也是本書的創(chuàng)新嘗試。

書籍目錄

第一章 閱讀  第一節(jié) 概述    一、《大學(xué)英語(yǔ)課程教學(xué)要求》對(duì)學(xué)生閱讀能力的要求    二、學(xué)生在閱讀過程中存在的普遍問題  第二節(jié) 如何培養(yǎng)良好的閱讀能力    一、擴(kuò)大詞匯量    二、鞏固語(yǔ)法知識(shí)    三、熟悉文化背景    四、掌握正確的閱讀方法和技巧    五、養(yǎng)成良好的閱讀習(xí)慣  第三節(jié) 閱讀理解內(nèi)部結(jié)構(gòu)解析    一、單詞的考察：新詞的辨識(shí)和老詞的活用    二、句子的考察：句型結(jié)構(gòu)解析    三、文章結(jié)構(gòu)分析：文體解析  第四節(jié) 分類閱讀技巧    一、快速閱讀    二、篇章與詞匯    三、仔細(xì)閱讀    四、完成句子與問答    五、完型填空  第五節(jié) 傳媒英語(yǔ)閱讀的技巧與策略    一、傳媒英語(yǔ)的特點(diǎn)    二、培養(yǎng)略讀和跳讀策略    三、細(xì)節(jié)閱讀的技巧    四、傳媒英語(yǔ)猜讀技巧第二章 寫作  第一節(jié) 概述    一、《大學(xué)英語(yǔ)課程教學(xué)要求》對(duì)寫作的要求    二、《大學(xué)英語(yǔ)四、六級(jí)考試大綱》對(duì)寫作的要求  第二節(jié) 常見寫作方法    一、記敘    二、說明    三、議論  第三節(jié) 作文題型    一、情景作文    二、關(guān)鍵詞作文    三、段首句作文    四、書信寫作    五、圖表作文    六、命題作文    七、常見命題作文之一——現(xiàn)象解釋    八、常見命題作文之二——觀點(diǎn)對(duì)比    九、常見命題作文之三——問題解決  第四節(jié) 英語(yǔ)新聞寫作    一、英語(yǔ)新聞標(biāo)題寫作    二、英語(yǔ)新聞導(dǎo)語(yǔ)寫作    三、英語(yǔ)新聞?wù)膶懽鞯谌?翻譯  第一節(jié) 概述  第二節(jié) 英漢翻譯    一、詞性轉(zhuǎn)換    二、分譯法和合譯法  第三節(jié) 漢英翻譯    一、翻譯步驟    二、常用句型及詞組  第四節(jié) 傳媒翻譯    一、英語(yǔ)新聞標(biāo)題的翻譯    二、廣告英語(yǔ)的語(yǔ)言特點(diǎn)及漢譯參考答案附錄1 新聞標(biāo)題常用短詞附錄2 常見新聞標(biāo)題縮寫詞附錄3 常見新聞標(biāo)題節(jié)縮詞參考書目

章節(jié)摘錄

　　1.題型特點(diǎn)　　主旨題型是閱讀理解中一種必備題型。測(cè)試學(xué)生對(duì)于整篇文章的理解程度，通常對(duì)文章的整篇或整段提出問題，測(cè)試學(xué)生捕捉全文所包含的主要信息的能力。通常有三種設(shè)問形式：對(duì)主旨設(shè)問，對(duì)標(biāo)題（title）設(shè)問和對(duì)作者的寫作意圖（writing purpose）設(shè)問。 2.解題技巧 在不同題材的文章中，作者表達(dá)文章主旨的方式也有所不同。但通常為了使讀者迅速把握文章的主要內(nèi)容，會(huì)采取主題句的寫作手法，即用一句話或幾句話來直接表達(dá)主題。因此正確快速地把握文章主題句是解答此類問題的關(guān)鍵。具體可以通過以下方法：　　1）通過總結(jié)段落要點(diǎn)，最后歸納文章主題。有些文章結(jié)構(gòu)清晰，可直接在每段找到主題句；有些文章由于體裁原因，或是短文節(jié)選，或是沒有主題句的，則要通過總結(jié)各段進(jìn)而歸納全文中心思想。在歸納各段要點(diǎn)時(shí)要注意轉(zhuǎn)折、因果、遞進(jìn)等邏輯關(guān)系?！　例]American are proud of their variety and individuality， yet they love and respect fewthings more than a uniform， whether it is the uniform of an elevator operator or theuniform of a five-star general. Why are uniforms so popular in the United States？　　Among the arguments for uniforms， one of the first is that in the eyes of most peoplethey look more professional than civilian（百姓的） clothes. People have become conditionedto expect superior quality from a man who wears a uniform. The television repairman whowears a uniform tends to inspire more trust than the one who appears in civilian clothes.Faith in the skill of a garage mechanic is increased by a uniform. What easier way is therefor a nurse， a policeman， a barber， or a waiter to lost professional identity（身份） than tostep out of the uniform？　　Uniforms also have many practical benefits. They save on other clothes， and theysave on laundry bills. They are tax-deductible （可減速稅的）. They are often morecomfortable and more durable than civilian clothes.　　Primary among the arguments against uniforms is their lack of variety and theconsequent loss of individuality experienced by people who must wear them. Though thereare many types of uniforms， the wearer of any particular type is generally stuck with it，without change， until retirement. When people look alike， they tend to think， speak， andact similarly， on the job at least.　　Uniforms also give rise to some practical problems. Though they are long-lasting，often their initial expense is greater than the cost of civilian clothes. Some uniforms arealso expensive to maintain， requiring professional dry-cleaning rather than the homelaundering possible with many types of civilian clothes.　　The best title for this passage would be __　　A. Uniform and Society　　B. The Importance of Wearing a Uniform　　【解析】本題要求總結(jié)出文章的標(biāo)題，通過速讀文章發(fā)現(xiàn)各段首句都對(duì)每個(gè)段落的大意進(jìn)行了總結(jié)。如首段：美國(guó)人喜愛并尊重他們的制服；第二段：制服可以使他們比平民看起來更加專業(yè)；第三段：制服的優(yōu)點(diǎn)；第四段：制服的缺點(diǎn)；第五段：制服引起的問題。所以總結(jié)全文可以發(fā)現(xiàn)D選項(xiàng)概括了各段的主題，為正確選項(xiàng)?！　. Practical Benefits of Wearing a Uniform　　D. Advantages and Disadvantages of Uniforms　　[例]It is hard to track the blue whale， the oceans largest creature， which has almost beenkilled off by commercial whaling and is now listed as an endangered species. Attachingradio devices to it is difficult and visual sightings are too unreliable to give real insight intoits behaviour.　　So biologists were delighted early this year when with the help of the Navy they wereable to track a particular blue whale for 43 days monitoring its sounds. This was possiblebecause of the Navys formerly top-secret system of underwater listening devices spanningthe oceans.　　Tracking whales is but one example of an exciting new world just opening to civilianscientists after the cold war as the Navy starts to share and partly uncover its globalnetwork of underwater listening system built over the decades to track the ships ofpotential enemies.　　Earth scientists announced at a news conference recently that they had used thesystem for closely monitoring a deep-sea volcanic eruption（爆發(fā)） for the first time and thatthey plan similar studies.　　Other scientists have proposed to use the network for tracking ocean currents andmeasuring changes in ocean and global temperatures.　　The speed of sound in water is roughly one mile a second——slower than through landbut faster than through air. What is the most important， different layers of ocean watercan act as channels for sounds，focusing them in the same way a stethoscope doeswhen it carries faint noises from a patients chest to a doctors ear. This focusing is themain reason that even relatively weak sounds in the ocean especially low-frequency ones，can often travel thousands of miles.　　The passage is chiefly about　　A. an effort to protect an endangered marine species　　B. the civilian use of a military detection system　　C. the exposure of a US Navy top-secret weapon　　D. a new way to look into the behaviour Of blue whales

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