商務(wù)交際英語（上）

內(nèi)容概要

　　英語在國(guó)際商務(wù)活動(dòng)中起著非常重要的作用。掌握用英語進(jìn)行商務(wù)交際的能力，有利于在激烈競(jìng)爭(zhēng)中占有先機(jī)，反之，將可能面臨挫折和失望?！吧虅?wù)交際英語”課程選用《商務(wù)交際英語》作為教材，它涵蓋了商務(wù)交際活動(dòng)中的基本知識(shí)和技能，如：信函、備忘錄／便箋、電子郵件和報(bào)告的寫作技巧等，此外，《商務(wù)交際英語(上)》還講授了一些當(dāng)代商務(wù)理念、職業(yè)道德規(guī)范、批判性思維能力和團(tuán)隊(duì)精神，以及圖表的運(yùn)用、技術(shù)文件寫作、客戶服務(wù)、演示與會(huì)議、求職和多元文化工作環(huán)境中的交際等。

書籍目錄

Preface
Acknowledoments
Commmcatino in Your Life
Communicatino in a Diverse Workplace
Writing with Style
Writing Memos and E-mail
Writing Letters to Your Clients and Customers
Writing Reports: A Complex Process Made Easy
Index to Vocabulary List
Answers to Checkpoinls
Solutions to End -of-Section Discussion Ouestions
Documenting other Sources: Citation Styles

章節(jié)摘錄

　　The Message　　A message is composed of a set of symbols. These symbols can be verbalor nonverbal. Verbal symbols are words used when speaking or writing.Letters, memorandums, reports, brochures, catalogs, manuals, and annualreports are composed of verbal symbols. These symbols are also usedwhen speaking face-to-face or on the telephone, participating in aconference or meeting, or delivering a speech.　　Nonverbal symbols such as gestures, posture, facial expressions,appearance, time, tone of voice, eye contact, and space alwaysaccompany verbal symbols. Whether you realize it or not, you usenonverbal symbols to send and determine attitudes.　　All messages contain nonverbal symbols that help the receiverinterpret verbal symbols. If verbal and nonverbal symbols conflict,receivers generally believe the nonverbal symbols over the verbalsymbols. For example, a sales representative may say that your accountis very important but then keeps you waiting. The representativesnonverbal communication may cause you to question the representativessincerity, and you may decide to take your business elsewhere.

圖書封面

評(píng)論、評(píng)分、閱讀與下載

---

    商務(wù)交際英語（上） PDF格式下載

---