國(guó)際商務(wù)交際第一冊(cè)

內(nèi)容概要

《國(guó)際商務(wù)交際》是根據(jù)美國(guó)South-western college Publishing出版的Business communication-process & Product改編的，考慮到具有中等英語(yǔ)水平的讀者學(xué)習(xí)的需要，對(duì)內(nèi)容做了某些調(diào)整和刪節(jié)，每個(gè)Chapter之后補(bǔ)充了Words & Notes。這套商務(wù)英語(yǔ)教材從不同的側(cè)面系統(tǒng)介紹了商務(wù)活動(dòng)中常用的交際手段和交際技巧。    本書內(nèi)容包括：1工作中的交際；2團(tuán)隊(duì)中的交際；3跨文化交際；4商務(wù)寫作的準(zhǔn)備工作；5商務(wù)信函的構(gòu)思與寫作；6商務(wù)信函的修改。

書籍目錄

CHAPTER 1 COMMUNICATING AT WORK  cose study: communication in process:pillsbury's restructuing  discombodulatse employees   encuring that you succed in the workplace  career coach:five common myths about writing on the jod   career coach:sharpening you skills for critical thinking   problem solving and decision making   examining the process of communication   overcoming imterpersonal communiaction barriers   communicating in organizations   thch talk:tips for comtrolling the e-mail minster  improving the flow of infomation in organzations  facing increasing ethical thallenges  strengthening your communication skills   cummary of you communication ckills   summary of learning objectives  case study:process to product:applying your skills   at pillsbury  chapter thinking  actuvities  words ¬esCHAPTER 2 COMMUNICATING IN TEAMS;LISTENING,NONVERBAL COMMUNICATION,COLLABORATION,AND MEETLNG SKILLSCHAPTER 3 COMMUNICATING ACROSS CULTURESCHAPTER 4 PREPARING TO WRITE BUSINESS MESSAGESCHAPTER 5 ORGANZING AND WRITING BUSINESS MESSAGES

章節(jié)摘錄

　　Explain the relationship between ethnocentrism, tolerance, and stereotypes in achieving multicultural sensitivity. Identify the six stages of multicultural transformation. Ethnocentrism refers to a feeling that the cultureyou belong to is superior to all others and holds all truths. To function effectivelyin a global economy, we must develop knowledge of and tolerance for other cultures. We also need to move beyond stereotypes, which are oversimplified behav-ioral patterns applied uncritically to groups. To achieve multicultural sensitivity, weshould discover and value individual personal qualities. The first stage of multi-cultural transformation is denial, in which we refuse to admit that cultural differences exist among people. The second stage, defense, involves protecting our ownworldview to counter the perceived threat of cultural difference. In the third stage,minimization, we conceal differences in the shadow of cultural similarities; differences are trivialized. The fourth stage includes acceptance, wherein we begin to accept the existence of behavioral differences. In the fifth stage, adaptation, we becomeempathic toward cultural differences; and in the sixth stage, integration, we lookupon cultural differences as a means of enriching our lives.

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