成功指南

內(nèi)容概要

　　《成功指南：職業(yè)性（商務）》是從英國開放大學（Open University）引進、改編的多種媒體的商務英語課程，配套教材包括《成功指南——職業(yè)性（商務）》（A Guide to Success——Pro—fessionalism in Business）；《環(huán)球商務英語》（World Class English for Business）（1，2冊）；錄像帶（光盤）及9盤錄音帶。

書籍目錄

Part One: Professionalism in BusinessIntroduction1. Managing yourself and your team1.1 Managing your time1.2 Working in a team1.3 Understanding motivation2. Planning your work2.1 The rational approach2.2 Making decisions2.3 Monitoring and evaluation3. Understanding marketing3.1 Customer focus3.2 Customers and stakeholders3.3 The marketing mix3.4 Pricing3.5 Communication4. Making financial decisions4.1 Understanding costs4.2 What is cash flow?4.3 Making investment decisions5. Operating internationally5.1 Why do companies internationalise?5.2 Why is it complicated?5.3 What do we mean by culture?5.4 Adapt or standardise?ConclusionsClosing AssignmentReferencesPart Two: World Class English for Business——Course GuideIntroductionCourse componentsThe coursebooksThe cassettesThings you needUsing the courseTimingOrganisation of the coursebooksLanguage usedAudio activitiesSelf-assessment

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