環(huán)球商務英語

內(nèi)容概要

《環(huán)球商務英語》（World Class English for Business）是從英國開放大學（Open University）引進改編的適合以自學為主的商務英語用書，該教材深入淺出地介紹了一些當代商務理念和國際商務慣例，以及英語國家的商務文化。全書共有8個教學模塊（Module），分為1、2兩冊，并配有9盤錄音帶。

書籍目錄

《環(huán)球商務英語》上冊Module plansModule 1 Change and the company  Unit 1 How companies operate    Session 1 Dutton Engineering    Session 2 The Structure of organisations    Session 3 Successful Products  Unit 2 Responding to change    Session 4 people and change    Session 5 Describing trends    Session 6 The global market  Unit 3 Ways of wording    Session 7 Telecommutiong    Session 8 Working with regulations    Session 9 WOrking in cyberspace  Unit 4 Pronunciaton and review    Session 10 Pronunciation    Session 11 Review    Session 12 Communicative activities    AnswersModule 2 The Custimer  Unit 1 Customer serivce    Session 1 Planning improvemens to customer service    Session 2 Formulating customer service policy    Session 3 Briefing staff about customer policy  Unit 2 Customer feedback    Session 4 Finding out what customers think - 1 Face-to-face interviews    Session 5 Finding out what customers think - 2 On the telephone    Session 6 Finding out what customers think - 3 Written questionnaires  Unit 3 Total Quality Management    Session 7 What is Total Quality Management    Session 8 Who is involved in Total Quality Management?    Session 9 How is Total Quality Management Managed?  Unit 4 Pronunciaton and review    Session 10 Pronunciation    Session 11 Review    Session 12 Communicative activities    AnswersModule 3 FinanceModule 4 A new productTranscriptSelf-AssessmentGlossaryAcknowledgements

章節(jié)摘錄

插圖：We do have a lot of expressions in English like 'please'or 'I'm sorry to trouble you but ' or 'Would you mindterribly ' or 'I'm afraid'. Erm, I think a lot of this is to do with the fact that in English, if l'm talking to you, I'mtalking to you. l've only got the one form, you, whe therit's 'you' singular and I know you very well, whether it's'you' and l'm talking to my dog, or whether it's you and l'm talking to the King or Queen. We don't actually,we don't, we don't have the ability that you have in somany languages to show respect with an alternativeform of 'you'. So we overplay the 'please', we overplay the 'thank you', which might seem almost obsequiousl to other people. I stood in a shop recently and I watchedsomebody a lady in a chemist's shop buying someeau de toilette, and apart from saying 'please' about adozen times, as it was being wrapped up, she actuallysaid 'thank you' 25 times. Well, for a Spaniard, or for many other people, that's a little bit over the top, aswe'd say.

編輯推薦

《環(huán)球商務英語(套裝共2冊)》是由中央廣播電視大學出版社出版的。

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