會(huì)展實(shí)務(wù)英語教程

內(nèi)容概要

我國(guó)的會(huì)展在不同區(qū)域的發(fā)展是不平衡的，且與歐洲會(huì)展發(fā)達(dá)的國(guó)家之間還存有較大差距。近年來德、英、法、美等國(guó)會(huì)展企業(yè)紛紛落戶我國(guó)，對(duì)會(huì)展從業(yè)人員外語方面的要求日漸趨高。從會(huì)展工作實(shí)際情景來看，英語在會(huì)展活動(dòng)的組織、服務(wù)、接待、營(yíng)銷和談判等方面都起著至關(guān)重要的作用。
學(xué)生一旦能夠在工作崗位上用英語解決他們遇到的具體問題，反過來又會(huì)增強(qiáng)他們使用英語的熱情。
《會(huì)展實(shí)務(wù)英語教程》以展會(huì)主辦方的視角出發(fā)進(jìn)行編寫，分為展覽和會(huì)議兩部分?！稌?huì)展實(shí)務(wù)英語教程》以展會(huì)項(xiàng)目運(yùn)作流程為主線，體現(xiàn)英語在展會(huì)工作中的實(shí)際運(yùn)用。每個(gè)單元都以聽和讀的言語輸入作鋪墊，為學(xué)生的英語口語表達(dá)輸出做準(zhǔn)備，避免簡(jiǎn)單、空洞的模仿。每個(gè)單元都辟有專門的模塊講解展會(huì)常用的應(yīng)用文，使學(xué)習(xí)者能在聽、說、讀、寫、譯方面得到全面均衡的發(fā)展。
《會(huì)展實(shí)務(wù)英語教程》內(nèi)容涉及會(huì)展業(yè)發(fā)展、展覽市場(chǎng)調(diào)研、展覽項(xiàng)目策劃、展覽廣告、展覽營(yíng)銷、展覽招商、第三方服務(wù)合同管理、企業(yè)參展、現(xiàn)場(chǎng)管理與服務(wù)、展會(huì)評(píng)估、會(huì)議策劃及實(shí)施、會(huì)議現(xiàn)場(chǎng)服務(wù)及會(huì)后旅游與獎(jiǎng)勵(lì)旅游等方面。
 《會(huì)展實(shí)務(wù)英語教程》每個(gè)單元由一個(gè)知識(shí)模塊和五個(gè)學(xué)習(xí)模塊組成。
Knowledge
Linking簡(jiǎn)明扼要講解本單元涵蓋的知識(shí)要點(diǎn)；Warming-up模塊，通過討論、匹配和聽音來熱身；Things to Read
and Translate模塊，引導(dǎo)學(xué)生研讀主課文，完成閱讀理解、專業(yè)詞匯匹配和翻譯等練習(xí)，積淀言語輸出的素材；Listening
and Speaking模塊，強(qiáng)化學(xué)生的聽寫練習(xí)、瞬間記憶的復(fù)述練習(xí)和情境會(huì)話能力的培養(yǎng)；Things to
Write模塊呈現(xiàn)展會(huì)中常見的應(yīng)用寫作，通過例文、模板、寫作要點(diǎn)提示和實(shí)際動(dòng)手，培養(yǎng)學(xué)生寫的能力；Further Things to
Read與Things to Read and
Translate形成補(bǔ)充關(guān)系，意在為學(xué)生能更多地接觸英語，提供與該單元主題相關(guān)的素材。書后有詞匯和專業(yè)術(shù)語的總匯，并選取了三個(gè)附錄：市場(chǎng)調(diào)研、參觀預(yù)注冊(cè)登記表、問卷調(diào)查，以供學(xué)習(xí)者在需要時(shí)參考使用。
《會(huì)展實(shí)務(wù)英語教程》適合已學(xué)習(xí)了一年基礎(chǔ)英語的高職高專學(xué)生使用，生詞的選取以B級(jí)后詞匯為依據(jù)(個(gè)別有特別含義的單詞除外)，注音則采用新課標(biāo)后通用的國(guó)際音標(biāo)形式。
 本書由朱學(xué)寧等主編。

書籍目錄

Unit 1  Survey of the Exhibition and Convention Industry
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  History of Trade Shows & Exhibitions
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Application Form
  Module 5  Further Things to Read
  Text B  General Introduction of Canton Fair
Unit 2  Market Research on Exhibition Project
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Prior Research
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Market Report
  Module 5  Further Things to Read
  Text B  What is Market Research?
Unit 3  Planning an Exhibition
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Steps to Success for Your Exhibition Planning
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Proposal
  Module 5  Further Things to Read
  Text B  Exhibition Proposals of Art: The Basics
Unit 4  Advertising
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  How Can Trade Show Organizers Promote Trade Shows to
Attract Buyers and Sellers?
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Guide
  Module 5  Further Things to Read
  Text B  Tell the World Your Exhibiting -- If You Don't,No-one
Else Will!
Unit 5  Sales Promotion 
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A Five Tips for Better E-marketing
  Module 3  Listening and Speaking
  Module 4  Things to Write: Exhibition Invitation (Email)
  Module 5  Further Things to Read
  Text B  Traditional Media is Still the Key to Show Promotion
Unit 6  Inviting Businesses
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
Text A  Five Channels to Attract Visitors to Visit Organizations
and
  Procurement
  Module 3  Listening and Speaking
  Module 4  Things to Write. Invitation Letter
  Module 5  Further Things to Read
  Text B  IJT 2010 Post Shows Report. Quality Buyers Boost
Exhibitor Satisfaction
Unit 7  Contract Management of Third-Party Services
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  Contractor Selection
  Module 3  Listening and Speaking
  Module 4  Things to Write. Contract
  Module 5  Further Things to Read
  Text B  Official Service Contractor (MC2) and Guidelines for
Exhibitor Appointed Contractors
Unit 8  Attending Exhibition
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  What your Exhibition Company can do for you
  Module 3  Listening and Speaking
  Module 4  Things to Write: Company Profile
  Module 5  Further Things to Read
  Text B  Trade Show Success Tip: Train Your Exhibiting Staff
Unit 9  On-site Management and Services
  Knowledge Linking
  Module 1  Warming-up
  Module 2  Things to Read and Translate
  Text A  On the Fence: The Factors that Most Influence Exhibitors
in the Go/ No-go Decision
  Module 3  Listening and Speaking
  Module 4  Things to Write: Adjustment Letter
  Module 5  Further Things to Read
  Text B  Electricity Safety
Unit 10  Exhibition Assessment
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Understanding Post-exhibit Value Assessment Research
   Module 3  Listening and Speaking
   Module 4  Things to Write: Post-Exhibit Report
   Module 5  Further Things to Read
   Text B  How to Evaluate Exhibits
Unit 11  Planning and Executing a Convention
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Planning of Convention
   Module 3  Listening and Speaking
   Module 4  Things to Write: Minutes
   Module 5  Further Things to Read
   Text B  The Development of Convention History
Unit 12  On-site Service
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
   Text A  Arranging a Conference
   Module 3  Listening and Speaking
   Module 4  Things to'Write -- Opening Speech
   Module 5  Further Things to Read
   Text B  Green Catering Services Company Catering Services for
your Event in China
Unit 13  Post-convention Tour and Incentive Travel
   Knowledge Linking
   Module 1  Warming-up
   Module 2  Things to Read and Translate
  Text A  Meetings and Incentive Travel
  Module 3  Listening and Speaking
  Module 4  Things to Write -- Tour Itinerary
  Module 5  Further Things to Read
  Text B  Incentive Travel Specialists
Glossary
Technical Terms
   Supplementary 1  Market Report of Selected Electrical Home
Appliances
   Supplementary 2  Professional Buyers Pre-registration Form
   Supplementary 3  2010中國(guó)旅游分銷高峰論壇問卷調(diào)查表
參考文獻(xiàn)

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　　《高職高?！笆濉币?guī)劃教材·行業(yè)英語系列：會(huì)展實(shí)務(wù)英語教程》以展會(huì)主辦方的視角出發(fā)進(jìn)行編寫，分為展覽和會(huì)議兩部分，內(nèi)容涉及會(huì)展業(yè)發(fā)展、展覽市場(chǎng)調(diào)研、展覽項(xiàng)目策劃、展覽廣告、展覽營(yíng)銷、展覽招商、第三方服務(wù)合同管理、企業(yè)參展、現(xiàn)場(chǎng)管理與服務(wù)、展會(huì)評(píng)估、會(huì)議策劃及實(shí)施、會(huì)議現(xiàn)場(chǎng)服務(wù)及會(huì)后旅游與獎(jiǎng)勵(lì)旅游等方面。

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