實(shí)用商務(wù)英語教程（下）

內(nèi)容概要

　　本書汲取了國內(nèi)外商務(wù)英語專業(yè)教材的特點(diǎn)和精華，與企業(yè)緊密合作，注重培養(yǎng)學(xué)生的涉外商務(wù)職業(yè)技能和實(shí)踐能力。教材內(nèi)容的選取以工作過程為主線，以職業(yè)崗位需求為導(dǎo)向，做到了“五實(shí)”，即教學(xué)案例源于公司實(shí)際，教學(xué)過程依據(jù)工作實(shí)際，技能實(shí)訓(xùn)立足問題實(shí)際，語言方式反映崗位實(shí)際。
　　教材以真實(shí)涉外商務(wù)工作任務(wù)及其工作過程為依據(jù)編排教學(xué)內(nèi)容，科學(xué)設(shè)計(jì)學(xué)習(xí)性工作任務(wù)，教學(xué)內(nèi)容融學(xué)習(xí)策略、教學(xué)方法于一體，倡導(dǎo)體驗(yàn)?實(shí)踐、參與、交流和合作的學(xué)習(xí)方式，強(qiáng)調(diào)學(xué)生通過先易后難的預(yù)期目標(biāo)任務(wù)的體驗(yàn)，提高商務(wù)英語的實(shí)戰(zhàn)能力，進(jìn)而感受成功的學(xué)習(xí)模式。

書籍目錄

MODULE 1 MARKETING
Unit 1 Corporate Image
Section I Listening and Speaking
SectionⅡ Reading
Section Ⅲ Career Skills
Unit 2 Quality Control
Section I Listening and Speaking
Section II Reading
SectionⅢCareer Skills
Unit 3 Marketing
Section I Listening and Speaking
Section II Reading
SectionⅢ Career Skills
Unit 4 Exhibition
Section工Listening and Speaking
Section Ⅱ Reading
Section Ⅲ Career Skills
Unit 5 Customer Service
Section工Listening and Speaking
Section 1 Reading
Section Ⅲ Career Skills
MODULE 2 BUSINESS NEGOTIATIONS
Unit 6 Negotiation Process
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 7 Negotiation Strategies
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 3 BUSINESS LEISURE
Unit 8 Business Dinner
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 9 Business Trip
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 4 BUSINESS ENVIRONMENT
Unit 10 E-commerce
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 11 Finance and Accounting
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 12 Foreign Trade Policy
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Tapescripts
References

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